Waitrose Free Coffee – Not A Storm In A Tea Cup
Earlier this week the Labour Party attacked the Waitrose Free Coffee offer and accused the high-end supermarket of “destroying the UK High Street” – is it Waitrose Free Coffee doing this or is it a change in the way we use the High Street?
One presumes that the ‘High Street’ is being highlighted, as most ‘High Streets’ in the UK are overrun with ‘coffee shops’. Depending on your point of view the ‘coffee shop’ either killed or saved the ‘High Street’. We investigate the changing trend in customer behaviour – and how your business needs to change to accommodate it.