SEO recipe

Recipe For WordPress SEO


1-Month Prep

6-Months Baking



Website Owners Happy

SEO Recipe Ingredients

  • URL For Brand or Services

    Choose a URL (website address) that is either your company name/brand or relates to your services and location (optional)

  • Hosting

    Fast and reliable hosting, with great customer support. Cheap hosting means a website that is slow to load.

  • WordPress

    WordPress loaded into your hosting with a theme that is fully mobile responsive (changes how it is displayed on mobile phones and tablets)

  • Pages

    A page for each service you offer. If you work in different geographical locations – a service and location page for each.

  • Images

    Clear, high quality images that instantly demonstrates the service or location the page relates to.

  • Plugins

    Add the plugins that will make your website more search engine friendly such as Yoast, caching plugin and image optimisation plugin.

  • Content / Copy

    For each page, create a list of the search terms (keywords) people are likely to use to find your website. Ensure these are, in a natural conversational way, are included in your content.

  • Call To Actions

    More for “conversion rate optimisation” than SEO, but have clear calls to action throughout each page. Make it easy for potential customers to contact you.

  • Video

    Website visitors (and Google) love videos. Create a relevant video for each page, if possible and sensible.

  • Blog

    Google loves fresh content. Blog posts will attract visitors to your website. Create a blog section on your website.

SEO Recipe Method

  1. Choose a URL that is either your brand or company name. A few years ago if you wanted to rank, you had a domain name that included the services and location i.e. Google is more brand aware, and a brand name URL has as much chance of ranking as a keyword filled one. If you work only in the UK, then choose a “” domain name. If you work anywhere else in the world (instead of or as well as the UK), choose a “.com”. If the required domain name isn’t available, consider adding hyphens between the words, but NEVER more than two hyphens in the whole URL.
  1. Your website needs to be hosted on a server that is reliable and fast. In case of any issues, you will want the best support 24-hours a day. Broadly speaking, the more you pay for your hosting, the faster and more powerful the servers and the faster your website loads. For the balance of speed versus costs and superb support, we recommend these guys for the best WordPress hosting with brilliant support. A fast loading website is essential for good rankings and customer conversion.

Free Website Audit

Our SEO audit tool will analyse your website and provide an in-depth report on how Google reads your website and also provide advice on how to improve your website so it ranks better in search engines.

  1. In your hosting cpanel, use “Softaculous” software to install WordPress. If the “In Directory” field has “wp”, remove this and leave a blank field. “Sitename” should include keywords, location and company name. For large brands, only the company/brand name. Ensure the “username” and “password” are unique (not, repeat NOT “Admin”) but also easy to remember. You will need these everytime you login to the administrative back-end of the website. Choose a theme (you can change this later) and press “install”. In a few seconds, a blank WordPress website will be installed on your hosting.
  1. Plan and layout the pages on your website and navigation menu so that it is easy for website visitors to find the specific information they require. Ideally, these will be the different services. If a service has elements that can be split then do that. For example, we offer SEO. We offer SEO services for businesses, we offer SEO training and SEO Consultancy. Although all related to SEO, they are all very different services and website visitors looking for one of those services will be looking for very different information. Creating a page for each service allows you to write specifically about that service. In addition, if you offer those services in different geographical locations, i.e. “SEO training in Bristol” and “SEO training in London”, then a page should be created for every service in each location.
  1. A picture paints a 1000 words, so the saying and song will tell you. The images on your website directly reflect your brand and company. High-quality images make it instantly apparent to the website visitor the services or location the page is referencing. Investing in the best imagery available online will repay you many times over in customer conversion. Should you ever use low-quality images on your website? There are circumstances where it would be applicable to use low-quality images. If you are trying to portray your services as very low-cost or if you are trying to portray yourself as a 1-person or trade. Also, actual images of your work, captured on a smartphone, may better explain your services than a high-quality image from say, “Shutterstock“.
  1. There is a balance to adding plugins on your website. Too many, and your website will slow down. There are some WordPress plugins that we would recommend to make the website faster, more secure and make it easier to apply great SEO techniques in a simple, easy and tech-free manner. Website speed – you will want to add a caching plugin. There is any number of free WordPress caching plugins, such as “W3 Total Cache“, although most of these need a good degree of experience to set up the plugin correctly. If you are willing to pay a small fee, but want a very fast website, without any set up at all, then the best WordPress caching plugin, in our opinion, is “Viper Cache“. For the best security for your website, we recommend “Wordfence” a free plugin that requires no set up at all. For SEO, the only plugin to recommend is “Yoast“. This free plugin is fairly easy to use (even for beginners) and the SEO benefits are tremendous.
  1. Regardless if the preference for your website is a ‘minimal’ design, you need to add content. Copy, words and content are what Google uses to identify the messages, services or products that are on a page. Ideally, your page will have at least 800 words. If your local competitor has a page with 1200 words regarding a service, then you should have 1500 or 1800 or 3000. Not just words for the sake of it though. Use a keyword finder, to find the search terms that people are using to find that service. The keyword research tool we recommend is free to use, gives you a huge amount of alternative keywords you can include and if you add a location (Country or City) it will list the websites (competitors) that rank for that search term and the relevant information that will help you to outrank them!
  1. The reason we apply SEO to a website is to gain rankings in the “natural” listings so, in turn, we get targeted traffic to our website. The reason we do this is so to get enquiries and sales. Firstly, decide what course of action you want the website visitor to take. Do you want them to buy from the website? Do you want an email enquiry, telephone lead or a visit to your premises? Ensure that the preferred action you want them to take is very visible. These are called “call to actions” (CTA) and whenever a visitor scrolls down the page, a CTA should be visible. A CTA could be a “BUY NOW” button or “Visit Our Showroom” or “Call now for the best prices”. Make it clear and easy for the customer to make contact with you. As an example, we want businesses owners to either use our free SEO Audit Report tool (CTA above), to measure their website against best SEO practices or make contact with us by phone or email (CTA below).
  1. If a picture paints a 1000 words and a video is a 100 images? You can do the maths. Some people prefer to watch a video than to read through the content. Google will make an exception on the word count of your page if it includes a video. (However, you still need enough keyword-rich content to get the message across). A simple video, between 30-60 seconds long can show off a product, have a member of staff explain a service or a customer give you a review. All build trust with the website visitor. Wherever possible and relevant – add a video to your page.
  1. A blog or latest news section is a must for a website that wants to be found in search engines. It has so many possibilities and opportunities and only takes a little thought and time. If the word count on your pages is low, a blog post can raise the average word count of your website. It allows you write and discuss issues or problems that your potential customer could be suffering, and the solutions you offer to solve them, it can be industry news and your opinion on it, which builds the authority of your brand. It can be an article on a member of staff, so customers get to know you and your team. If it is relevant to you, your customers, your industry or competitors – write a blog about it. Linking from a blog to a page about your services will also help that page rank, as well as make it easier for your customers to navigate around your website.

14 Effective SEO Tips for Beginners That Will Boost Your Web Traffic

If you run a medium-sized business or larger and are wondering what kinds of SEO strategies will net your organisation the most value, you’ll want to read this article. In it, our team discusses foundational SEO tips for beginners that will skyrocket your web traffic!

Launched a new business site?

Without efficient SEO, people won’t find it. You won’t be able to increase customers visiting your website. Your site will get forgotten and lost in the sea of websites.

That said, SEO can seem daunting. There’s a lot of information to digest and monitor over a long period. How do you start and what should you focus on?

Don’t worry, we’ve got you covered. Here are 14 essential SEO tips for beginners to get on the right track:

1. Keep Your Site Fast

The longer it takes for your site to load, the higher the chances are of visitors leaving. According to Google’s own research, you should aim for a page that takes no longer than 3 seconds to load. Any longer than that and you risk a bounce rate of 90% or higher.

It’s for this reason you should aim for a website design that is beautiful and elegant but also quick and easy to load. You can achieve this by focusing more on the text.

However, images and videos are important! Compress data like images but hopefully without ruining their quality. Use caching plugins as well to make the site even faster when appropriate.

2. Prioritise Mobile-Friendly

Did you know people use their smartphones to access the Internet more than desktop computers? The era of traditional desktops and laptops comes to an end and if you want to keep up, you have to shift your focus to the mobile crowd.

Google itself followed this trend when it released its new algorithm, favouring websites with a mobile-friendly design. This means a site that doesn’t utilise a responsive design or touch-screen friendly features will not fair well in terms of SEO. You either need a site that adjusts to the user’s platform or re-route to a mobile version of the site.

Always make it a habit to A/B test your site. Check how it performs on a desktop then test it on multiple mobile devices. This will help ensure it performs well and garners the fastest SEO results regardless of the platform people view it on.

3. Google My Business

A common mistake people make is ignoring Google My Business. Don’t follow their example and make it a habit to claim this spot as soon as possible. In many ways, Google My Business is like the yellow pages of yesteryear.

Why take time to do this?

Google My Business helps with local business SEO efforts. Filling up your Google My Business profile not only puts you on Google Maps but it also gives searchers your address, contact number, and a view on recent reviews. It will also link people to your social media pages and official website.

Another advantage is you get included in the local pack listing. If you own a cafe and someone does a search for “best cafes in London,” you can expect your business site to appear in the list of local establishments. Keep in mind that the local listing appears above the organic search results, which is why you’ll want to target a spot there.

4. Invest in Voice Search

More than 50% of searches in 2020 will rely on voice technology. This includes modern innovations like Alexa and Siri. It’s a rising trend and one that can heavily affect both local and national SEO efforts.

How can you prepare for this?

One important step is to utilise long-tail keywords. When people use voice-search, they tend to use full sentences and your keywords should target this habit. In comparison, people searching by typing tend to use short phrases that often don’t form a proper sentence with grammatical structure.

You’ll have to find a means of balancing the two different styles. You may have to dig in closer in terms of your audience and how they found your content.

5. Maintain a Consistent Blog

Some of the most common SEO tips for beginners all involve maintaining or launching a blog. “Content is king” is a popular saying and despite all the innovations and algorithm changes that Google undergoes, this saying still holds true.

A blog is a must-have. There’s no way working around this.

Having a blog ensures your site gets new content posted on a regular basis. Google loves sites that post new content because it signifies there’s activity, new things to discover, and more links that build your site’s visibility. Blogs also help educate your visitors, enhancing the user experience (UX), and it directs them to places they may want to go like a product page.

Keep in mind that blog content is where you’ll spend a lot of time on SEO. This is where you can pour time maximizing the keywords you want to use. Blog content is also what you’ll likely share on social media pages, giving it even more function.

6. Use Evergreen Content

Don’t blog about anything under the sun. Each page has to work towards the same positive goals: a higher SERP rank, more traffic, thus more conversions and profits.

One good piece of SEO advice to achieve these goals is to use evergreen content.

What is evergreen content? It’s the type of content you can share again months after you first posted it. This is the kind of content that remains relevant and timeless.

A great example of evergreen content is a blog post explaining different kinds of links. What is a backlink or an external link? Informative, educational posts will remain important regardless of the changes to Google’s algorithm.

This is useful because it means your blog posts have a higher chance of getting shared all throughout the year. Evergreen content has a higher likelihood of generating backlinks and social media mentions too.

7. Get Familiar with Google Analytics

If you haven’t used Google Analytics before, hop onto it as soon as possible. The data you can study from Google Analytics will reveal the weaknesses and strengths of your SEO efforts and web design.

From this data, you can see what time people visit your site the most or how high the bounce rates of your landing pages are. You can check which posts generate the most subscriptions or which pages people avoid the most.

Google Analytics lets you check the location of your audience, allowing you to tweak future posts to cater to that local niche. You can monitor mobile traffic behaviour and social media mentions as well.

Why is this important?

There is no such thing as easy SEO – it always requires a good amount of research and tweaking. That said, using Google Analytics cuts down most of the work for you. Using the tool visualises the source of traffic and the kind of traffic that works for your site, giving you a better chance of catering to your strengths.

8. Take Advantage of WordPress Plugins

There is a high chance your site uses WordPress as its base. As a matter of fact, 30% of today’s websites utilise WordPress and it should come as no surprise. The CMS is popular for its wide range of functions and ease-of-use.

However, you can only take full advantage of WordPress by using some of the best plugins available on the market.

Some of the most popular plugins include Yoast SEO, which helps you monitor the SEO-efficiency of your posts, and WP Smush. The latter helps you compress images without ruining their quality. This is crucial if you want to keep pages loading fast.

Other popular plugins include WP Super Cache, Google XML Sitemaps, and All in One Rich Snippets. These all focus on speeding up your pages or helping Google index the content of your site.

Keep in mind some of these plugins are freemium tools. This means you can install and use them for free but you won’t get the most out of them until you pay for the full package.

9. Content Structure

Never post new blog content without considering how you structure it.

There are simple things to remember, like how you should break paragraphs down into shorter pieces. People don’t like looking at big blocks of text because that wall looks boring and intimidating to digest. Break it down, making it easier and quicker to read.

You can also use images or videos to add variety. Avoid using long, complex sentences too. You’re not writing a thesis paper; blog posts should be easy and fun to read while maintaining the goal of educating the reader.

There are some blog structures more successful than others. Listicles are among the most popular ways of structuring content. It lets readers know beforehand how long the content is and it builds anticipation for each new segment.

10. Always Consider UX

A common misconception about SEO is that it exists only to increase traffic.

That’s not the case. The real goal of SEO is to generate profits. Amazing SEO not only draws more traffic but it ensures that each visitor subscribes, purchases, or does some other beneficial action while in your site.

You can only achieve this high level of efficient SEO by improving user experience (UX).

Does it take one click or six clicks for a visitor to find your contact page? Do they have to backtrack through multiple pages to find the product page menu or is there a convenient drop list at the navigation panel? Does your blog post have links leading back to the top of the page or to a contact page?

All of these questions can influence the user experience. Take time to A/B split test different versions of your site and see which ones click with visitors.

11. Mix SEO with PPC

SEO is the king of the hill but this doesn’t mean you should halt a PPC campaign entirely. Instead, let your SEO and PPC efforts help each other to achieve a common goal: more traffic, more profits.

12. Break the Monotony

SEO tips for business websitesAs mentioned above, people will bounce out of your site if all they see are big walls of text. However, you can’t rely only on shorter sentences and smaller paragraphs. You need to break the monotony.

One good way is to insert images. These not only refresh the experience but they also inject a good amount of visual variety. You can keep consistent with your theme, inserting graphs, or you can simply insert an image meme for much-needed relief.

Videos are great too but don’t post long videos often. There’s the risk that visitors will leave your site and focus entirely on the video page, especially if they can watch it on YouTube. Short videos are easy to digest and they ensure the viewer goes back to the written text.

13. Don’t Go Black Hat

Whatever you do, don’t go black hat.

Don’t attempt to cheat Google by buying backlinks or using invisible keywords on your posts. Sooner or later, Google will discover these cheats and penalise you for relying on them. Not only will this lower your SERP ranking but it may blacklist your pages in the long run.

Other black hat techniques to avoid include using duplicate content, cloaking, bait-and-switch pages, and keyword stuffing. Cloaking and page swapping not only cheat Google but they also cheat your audience.

14. Hire Experts

When in doubt, hire the experts. Calling professionals to do the SEO work for you is one of the smartest decisions you can do. It allows you to focus on what you’re good at – offering your product or service – and gives the SEO team freedom to help you optimise your site and content.

It also means you don’t have to waste resources to train new employees for SEO purposes. The professionals already have the training and experience, ensuring they can get the job done quickly and for a more affordable price too.

You also don’t have to waste time studying which plugins work best for your site or which tools you have to pay license fees for. The experts already have a better list and you can rely on them to educate you regarding the ones they’ll implement on your site.

Discover More SEO Tips for Beginners!

With these 14 SEO tips for beginners, you can design your site and content to rank higher on SERP. You’ll increase traffic, engage better with your audience, and increase profits.

But why stop here?

Discover more tips and tricks by visiting us today. If you need more than that and want professional help to improve your website, don’t hesitate to contact us now. We’re available to help you achieve your online goals!

SEO vs PPC: Lead Generation for Businesses

The success of any online business profoundly depends on the ability to generate traffic. Having more visitors streaming to your site means more leads and sales for your business. Even though you can generate web traffic through a host of ways, the two leading methods for turning web leads into customers are SEO and PPC.

So which method is superior to the other? Well, there’s no definitive answer to this question, even though it’s been asked countless times. The two methods do have their own pros and cons as we will learn shortly. Understanding which method is suitable for your business will ultimately depend on your niche, circumstances, goals, budget or any other substantial reason.

Remember, there are instances where it will make more sense to combine the two methods to attain more traffic for your business. In this post, however, we’re going to answer the classic question that most marketers often ask regarding SEO vs PPC. As well as which option of the two is ideal for promoting your business online.

Defining SEO and PPC

SEO can simply be described as a process of tweaking on page and off page elements to enhance the position of a website in search results. Websites that rank on the first page of Google pull in the majority of traffic coming from search engines. The same cannot be said of sites on the second page and beyond.

On the other hand, PPC can be defined as paid advertisements displayed on top and below organic search results. PPC ads produce instant results, though they may cost a lot of money depending on the target keywords.


SEO vs PPC: Which method is superior?

We’ll first discuss the pros and cons of SEO before delving into PPC  advertising for the same. Being able to pinpoint where the two methods can best be utilized is the key to acquiring more traffic and leads for your business.

Benefits of SEO:

Help increase awareness about your business

When your website ranks favourably in search engines results for a number of target keywords, it means more people are able to access your content and core offers and products. Over time, people become aware of your brand and the solutions you present in the market.

 Grows your brand online

Every time your website appears on the first page for certain commercial or buyer terms, it gains authority in the eyes of searchers. Having authority on a particular subject can have heaps of branding advantages, as more people start to rely on your advice when making vital buying decisions. In the end, building a strong brand online can help your site realise more traffic and leads each month.

Establishes credibility and trust

The majority of online shoppers trust organic results over paid ads when searching for products or services online. This means you’ll likely have more steady leads and sales if you focus on boosting your website in search results over paid ads. Adding reviews and other reputation signals or your page can increase your credibility and trust even further.

The potential for web traffic to increase is high

A rock-solid optimisation strategy can yield sizable traffic for your business. The good thing about SEO is that as your rankings improve, your site gains more traffic that you can convert into customers. In short, attaining good ranking positions for several keywords can bump up your business revenues by a great deal.

Low-cost traffic

Traffic coming from organic search won’t cost you anything. Of course, you’ll have to spend some money with an SEO Agency or on writing quality content and building links to do well in search. After accomplishing good rankings, you won’t be charged for clicks coming to your site.

Has a great ROI

Organic search traffic tends to convert better than paid ads in most niches. People trust organic results more than sponsored ads when searching for information on the internet. Your business will generate leads in the long-term if you focus on improving your site rankings.

It’s more cost effective

The cost of implementing SEO may seem high when starting out, especially if you’re hiring internet marketers to help out from the start. However, good rankings will, in the end, justify your heavy outlay in the end. Overall, it’s more cost effective to optimise your site for organic search than to rely on paid advertisements in the long term.

It’s more sustainable

Even though search engine optimisation can be a lengthy exercise, the results yielded from your hard work can last for long period. On the flipside, PPC depends on your ability to spend consistently. Once your ads stop running, Google stops sending traffic to your site.

Improved click-through-rate (CTR)

Since most searchers trust organic results over paid ads, sites ranking on top of the first page will most likely receive more visits from users than paid ads. Research has shown the click-through rate for organic search trumps paid ads in most verticals.

SEO has long-term benefits

SEO can be a strategic asset to your business if you play the long-term game. Though SEO takes time to implement, the results can be profound for your business since you’ll be literally getting free leads every day. You’ll certainly have a strategic advantage over competitors using paid search ads to generate leads.

SEO disadvantages

Slow to yield results

It’s not all rosy for SEO, however, as there are disadvantages of using this traffic generation as well.  Organic growth can be slow and frustrating in the early stages, as your site gains a foothold in the Google search index. This means you can’t rely on SEO to provide your business with instant leads.

Its success is tied to quality content

In addition, search engine optimization success very much relies on quality content. Good content has the ability to generate quality backlinks automatically, while poor content has no chance of picking up any valuable links. If your business doesn’t have enough budgets to buy quality content on regular basis, it’s going to be difficult to compete with big brands spending huge marketing budgets on content marketing.

PPC Advertising Advantages

Even though search engine optimisation has a better click-through rate and is trusted more by web searchers, there are instances where PPC advertising may be the best solution for your business. Here are some of the reasons why.

Top position placement

The advantage of PPC advertising is that your ads get placed above organic search results. If you have a sizable budget, there’s no reason why you cannot expose your business to more targeted traffic.

Optimised ad copy

PPC offers business an opportunity to target businesses in a more granular way than search. As an advertiser, you have more control of people you target, meaning you can precisely target people who are likely to purchase your products or services.

You can promote your business with visual ads

PPC enables advertisers to target search traffic with visual ads. Visually appealing advertisements tend to convert better than organic search results.

Increases brand awareness

Running PPC ads can be beneficial to your brand. As more and more people are exposed to your ads, your business gets more brand visibility.

You can manage your budget better

PPC allows marketers to manage their budgets better. Marketers can be able to allocate their budgets with precision and control the number of leads from any given campaign.

Offers marketers accurate targeting options

As stated earlier, PPC ads allow business to laser-targeted customers more than organic search results. Well-thought pay per click advertising can target searchers based on their demographics, behaviours, location, language etc.

Easy and fast setup

Unlike organic search results which take time before generating leads for your business, PPC offers immediate results. Marketers can set up ads quickly and start generating leads for their business straight away.

Enables agile testing

PPC advertisements give marketers the ability to test concepts or ideas quickly. It allows marketers or entrepreneurs to quickly assess whether their ideas or concepts are commercially feasible.

Offers marketers unrivalled marketing intelligence options

Google generally hide their search data if you’re trying to rank organically. But the same data is freely available to marketers with PPC accounts. Some of the market intelligence data you can access while running PPC advertisements include the cost of keywords, your conversion percentage and plenty of other important metrics you won’t get with organic search.

Offer marketers advanced AB testing options

With PPC advertising, you have the ability to split-test your ads as well as your landing page to boost conversions.


PPC Advertising offers marketers reliability and stability. Marketers can set up their ads quickly and start generating leads for their businesses without worrying about their ads disappearing. This is unlike organic search where your website could be deleted from the search index without notice.

PPC ads disadvantages

Despite offering marketers lots of customisation option and immediate results, PPC advertising has a number of cons. Learn more below.


PPC advertising can be very costly, especially if your ads are not set up the right way. Also, in some niches, the cost per click is very prohibitive, especially if you’re a small business. Creating and managing your PPC advertising should be left to the experts.

Requires constant investment

PPC advertising may not be sustainable for lots of businesses because you have to increase your marketing budget all the time, in order to get your return on investment. The moment you stop running your ads, Google immediately stops sending traffic in your way.

Bidding for keywords can go out of control

PPC costs can spiral out of control in some niches especially where lots of marketers are competing for the top spots. In such a case, many small businesses may be unable to win the bidding war against big brands with humongous marketing spends.

Easy to copy

PPC ad campaign can easily be copied, unlike organic search. Marketers can easily copy your ads in a very short time and start outbidding you at the top of search results.

PPC vs SEO: Which Method is better?

Now that you’ve read the pros and cons of both SEO and PPC you shouldn’t have too much difficulty deciding which method is ideal for promoting your business.

Local businesses can easily rank on organic search thus SEO may be the ideal method for generating leads locally. On the other hand, a business targeting e-commerce keywords will have more success with PPC ads since its unlikely they can outrank giants like Amazon or other high authority sites already established in organic search.

In addition, if you need immediate leads then PPC may be the best method of garnering traffic to your site. On the flipside, if you wish to build authority in your industry, then you’ll find more success with SEO.

Integrating SEO with PPC

SEO and PPC can work together to produce more leads for a business. Marketers can create short-term and well as long-term digital marketing goals by leveraging on the strength of both techniques. In short, an integrated strategy where you blend PPC with SEO has the potential to take your business to the next level.

The advantages of running SEO and PPC combined include:

  • Marketers can use refined keyword data from PPC to improve their organic search campaigns
  • Integrated ads can yields more clicks for your business both in the short-term and long-term.
  • A/B testing and landing page optimisation in PPC campaigns can be used t improve organic search performance.
  • Marketers can retarget organic search traffic with PPC ads, to maximise lead conversion.
  • PPC allows you to test winning keywords that you can employ in your organic search campaigns
  • The two methods can be used to target prospects from each stage of the buyer journey

In the end, experts’ advise businesses to combine both SEO and PPC when generating leads online. However, you can start generating traffic with one method, and then gradually introduce the other. Ultimately the most superior method of generating traffic depends on your business model and the goals you want your business to achieve.

Business Start Up Myths – Top 5 Myths Crushed

Starting a new business does not need to be expensive.  We crush the top 5 business start up myths. Start your business with an online presence with either a website or e-commerce site and expand at a sensible rate.

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