Marketing Feature for SignLink Magazine – offering advice on digital marketing for Sign Writers

signlink marketing for sign writersBamsh Digital Marketing was honoured to be interviewed by SignLink magazine.

Martyn Lenthall, founder and SEO Director, faced the tough questions on marketing and the signage industry.

“How can signage companies utilise marketing to promote and grow business?”

The days of relying solely on word of mouth and traditional advertising are long behind us. Only a few years ago a good sized, coloured advert in Yellow Pages was enough to keep a sign business busy. Although the customers are still out there, some may say more now than ever, the way to attract them to your business has changed.

For many traditional sign companies, with either a retail space or an office, the online world of marketing is either where the low-cost competitors or the “big boys” are based. However, there is room for the small to medium size business to get their fair share of the business. In an area where there is heavy competition, the first to use online or digital marketing in the area will likely take more than their fair share!

When it comes to being found online there is only one place to concentrate on and that is Google search results. Many businesses shy away from trying to get the most from Google as it can seem daunting or costly. It does require a degree of expertise to get the right enquiries from Google, however that expertise can be bought relatively cheaply and deliver a great return on investment.

It is thought, and our at Bamsh Digital Marketing experience shows, that Google prefers small businesses in its results. Google wants to give the users of their search engine their preference, which is a reliable and authoritative local accompany. Increasing your online presence can greatly promote and grow your business.

“Is there a set of marketing strategies that you would say form the foundation for successful marketing for sign writers?”

The foundation of any marketing strategy is the company’s website. However you get traffic to the website through digital marketing, the website itself MUST have some of the “best practice” to convert a website visitor to a potential customer. Otherwise, all efforts and budget to drive them to your website will be wasted. Best practice includes:

  1. First 15 seconds – when people land on your website they will, on average, make a decision if your company, products and services are what they are after in the first 15 seconds. At that point they will leave and look at a competitor’s website or will stay and read your information. Is your website such that within 15 seconds a visitor can tell if your business is high-end or offering a low-cost solution? Can they see images of all of the types of services or products your offer? Is there an immediate sales message to grab attention? If the answer to any of those are “no” then you need to review your current website.

 

  1. Make it super easy to contact you – what is your preferred method of a potential customer to send you their lead? Would you like them to call you or send an email? Which method has the best conversion rate?

Potential customers will not spend time hunting around for a way to contact you. If your website has the contact details on a “contact page” or your telephone number at the top or bottom of the page, you may as well not have a website at all.

Once you have decided your preferred way for people to contact you then add that to your website at every “page scroll”. A page scroll is where on a page a visitor has to scroll down to see more of the page. Wherever someone is on any page there should be in view your preferred method to contact you. This can be an “email us now” button that opens a contact form or a “call us now button” that starts a telephone call.

  1. Make your website fully responsive – regardless of your type of sign company, services, products or location, over half the people that visit your website will be doing so on their mobile phone.

Does your website have a mobile friendly version? This doesn’t mean that it can be just viewed on a mobile, it needs to adapt or be responsive regardless of the size of the screen the user is using. This is called a “responsive website”. It is widely unknown that Google has two search engine results. One for laptop and desktop users and one for tablets and mobile phone users. If your website is not fully responsive, then it is quite likely that your website will not be shown in these results – meaning that over 50% of your potential customers will not be able to find or see your website.

  1. Authority – Website authority has two meanings. Authority, as seen by Google, and authority as seen by website visitors.

Google reads and scores every website for “authority”. Whilst some of this score is associated to the age of the website address, most of it is attributed to the content on your website and the number of other websites that link to yours. The higher your authority with Google, the higher you will rank in the search engines.  Digital marketing agencies, such as Bamsh Digital marketing, start the process of ranking a website by reviewing the “authority” of the client’s website and the authority of the local competitors who are ranking well. This forms part of the strategy to getting our client at the top of the rankings and taking website traffic from local competitors.

Authority with website visitor is completely different. Remember, you have 15 seconds to make an impact, so high on the home page of your website should be examples of the signage and work you have completed with well-known businesses, highlighting that these well-known and recognisable brands trusted you with their signage.

  1. Let previous customers make the sale for you – have you ever bought a product online or booked a holiday? What was the deciding factor? Price? Or was it the previous customers reviews and feedback? A recent large-scale survey found that 93% of people stated that reviews influenced their buying decision.

Customer reviews and testimonials are a simple way to hugely drive up the conversion rate of your business. Genuine customer reviews, added to the website in the correct way, will also help with rankings and being found by local customers.

6. Keep the website fresh – Google loves fresh content. A long article (2000 words) or a couple of short articles (600 words each) each month on a subject related to the signage industry will give your website a huge boost in rankings. Google prefers and promotes (in the rankings) websites that regularly provide new content.

7. Be found for what people are looking for – the words and terms that people put into Google, called “keywords” in the marketing industry, need to be used throughout your website.

In an industry full of technical jargon it can be easy to lose sight of the basic, general and sometimes old-fashioned terms that people might use when trying to find a sign business.

An out of industry example would be for a removal company. More people search for a “man with a van” than they do a removal company, in fact, in the UK around 1,500 people a month search for a removal company, over 27,000 searches for a “man with a van”. Most removal companies would be horrified to be associated with the man in a van service, however, virtually all removal companies offer “small moves” and guess what? They complete the small move with a man in a van.  Having a page or content on their website regarding “small moves” and mentioning a “man with a van” service could attract 18 times more traffic and potential customers to their website.

The most used terms in the signage industry and associated products are (Monthly UK Volumes)

Keyword           Avg. Search Volume

banner printing             3559

sign writing                   2900

shop signs                     2400

sign makers                  1092

custom neon signs        1058

vinyl signs                     1058

vehicle graphics             1000

shop front signs             1000

sign makers near me     1000

magnetic signs              1000

metal signs                   880

business signs               872

custom signs                 661

sign company                624

sign maker online          590

sign shop                      542

outdoor signs                476

neon sign maker           387

custom made signs       170

commercial signs          138

outdoor business signs  121

store signs                    38

 

Nearly three times more people search for “sign writers” than “sign makers”, yet most businesses would use the latter term throughout their website. Worried everyone is buying online? “Sign makers near me” is searched almost as much as “sign makers” – people are looking for local companies and this is why Google loves to promote local companies.

8. Show examples of your work – when someone has a need they prefer to see an example where their need has been fulfilled by you. Case studies are a perfect way to showcase examples. A short article regarding the last sign you made. Where it was to be placed, any restrictions on the signage, any specific customer requests and how you satisfied them – are all good content to add to a case study

“How can signage companies utilise social media in their marketing strategies?”

Many businesses still don’t realise the power of social media and this is a mistake. Social Media platforms, for example, Twitter and Facebook have become respectable places for any company to attract qualified prospects. Facebook has in excess of 38 MILLION active and frequent users in the UK and the number is expected to rise to a number exceeding 42 MILLION by 2020. No matter if your company sells to consumers (B2C) or other companies (B2B), your potential customers are on Facebook and using it often.

Facebook is excellent at raising awareness during the customers “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products and solutions in front of prospective customers at the “buying” stage. With such a substantial target audience and also the versatility to target customers through the entire buying process, Facebook is often a good avenue to obtain leads and sales and to deliver a wonderful return on investment.

To set-up a business Facebook page (called a fan page) is free and relatively easy to do. Although marketing and remarketing through Facebook require investment, having a Facebook page allows customers to recommend you through Facebook.

“As most of the businesses in the Sign Industry are Small to Medium Businesses (SMBs), do you have any advice for those wanting to improve their marketing strategies, on a small budget?”

Online or digital marketing does not have to expensive. Most new clients with Bamsh Digital Marketing start with a small budget and increase this as new sales are achieved. In fact, the budget is rarely a factor. If a marketing company said that they expect to return double the money invested in advertising as profit i.e. £2 of profit for every £1 invested – what would you set your budget at? Return on investment and capacity within the business to fulfil orders in a timely manner actually determine the budget that should be invested.

If you are a SMB or SME on a limited budget, I would suggest the following is the order of priority:

  1. Get an eye-catching, visitor converting website that is fully mobile responsive
  2. Use an agency to optimise this website so it ranks well in the search engines for local searches. This is called “search engine optimisation” or SEO.
  3. If there is capacity in the business after the website is ranking or there is a need for immediate sales – consider a Google Adwords campaign. Ensure you use an experienced agency who will be able to deliver low-cost leads.

If you have absolutely zero budget there are a number of activities that could get more leads. Find and claim your businesses “Google Maps” (actually called Google My Business) and ensure that the details are correct. Add images and examples of work.

Create videos of your work, your customers and staff. This doesn’t require expensive equipment; your phone will do.  Add these videos to your website and Facebook page. They are likely to appear in the search results and will almost certainly be shared by the companies or people featured in them.

“Can you offer any advice on where to start, for those who are new to marketing?”

Firstly, use a free online tool to audit how well your current website is seen by Google. One such audit tool can be found at https://bamsh.co.uk/free-website-seo-audit-report/

Next, find a digital marketing agency. As mentioned before, it need not be expensive to buy in the expertise. The return on investment should make it a profit generating service, rather than a cost. Getting leads online is a series of time-consuming activities that generate small, but frequent improvements. Experience and expertise are the key.

Avoid any agency that talks about a “secret sauce” to get rankings. There isn’t a “secret sauce” or “silver bullet” to achieve results. There are only solid working practices. Although quick wins and early successes are achievable, the best results come from implementing consistent working practices.

Although the best results take a time to achieve, avoid SEO agencies that try and tie you into a long contract. This is an early indication that they either have little faith in the results they will achieve, or their working practices take longer than the norm. The best SEO agencies will have a contract length that holds the business partnership together for a period that will start to see results, allowing you to make a commercial decision after that based on return on investment. This would normally be a 6-month contract.

Great questions to ask a potential agency you could work with

When interviewing or just having an informal discussion with your potential service provider there are some key questions to ask.

  1. What processes will you use to accomplish the goals of the business? Why those processes?
  2. How will you report work carried out and results? How often?
  3. What involvement will you need from us?
  4. What do you do when things just aren’t working?
  5. How does Google rank results? How do you work with this?

If you do not know the answers to these questions, it doesn’t matter. It is the confidence the agency has in their answer that counts. Can they explain the processes without trying to bamboozle you with jargon? Can they show examples of doing what they say they do? It is as important to understand how they communicate the answer, rather than the answers themselves.

Lastly, the agency should show as much passion for your business as you do yourself. How interested are the goals you want to achieve? Do you feel like they are keen to help your business grow?

About the Author:

Martyn Lenthall is the founder and SEO Director of Bamsh Digital Marketing.

In 2012, from his back bedroom, he launched his first SEO company (SEO Company Bristol).  A rapidly expanding client base of small businesses, national companies and international organisations, as well as adding more diverse digital marketing products to the portfolio meant a new, more internationally recognised and all-encompassing brand was required, and so Bamsh was born.

Martyn is considered one of the UK’s leading experts on search engine optimisation.

He has 17 books published on website optimisation and lead generation for business websites.

Website and SEO consultant to multi-national brands.

Public speaker on subjects of SEO, digital marketing and lead generation for businesses.

SEO recipe

Recipe For WordPress SEO

SEO PREP:

1-Month Prep

6-Months Baking

EASY

MAKES:

Website Owners Happy

SEO Recipe Ingredients

  • URL For Brand or Services

    Choose a URL (website address) that is either your company name/brand or relates to your services and location (optional)

  • Hosting

    Fast and reliable hosting, with great customer support. Cheap hosting means a website that is slow to load.

  • WordPress

    WordPress loaded into your hosting with a theme that is fully mobile responsive (changes how it is displayed on mobile phones and tablets)

  • Pages

    A page for each service you offer. If you work in different geographical locations – a service and location page for each.

  • Images

    Clear, high quality images that instantly demonstrates the service or location the page relates to.

  • Plugins

    Add the plugins that will make your website more search engine friendly such as Yoast, caching plugin and image optimisation plugin.

  • Content / Copy

    For each page, create a list of the search terms (keywords) people are likely to use to find your website. Ensure these are, in a natural conversational way, are included in your content.

  • Call To Actions

    More for “conversion rate optimisation” than SEO, but have clear calls to action throughout each page. Make it easy for potential customers to contact you.

  • Video

    Website visitors (and Google) love videos. Create a relevant video for each page, if possible and sensible.

  • Blog

    Google loves fresh content. Blog posts will attract visitors to your website. Create a blog section on your website.

SEO Recipe Method

  1. Choose a URL that is either your brand or company name. A few years ago if you wanted to rank, you had a domain name that included the services and location i.e. www.seo-company-bristol.co.uk. Google is more brand aware, and a brand name URL has as much chance of ranking as a keyword filled one. If you work only in the UK, then choose a “.co.uk” domain name. If you work anywhere else in the world (instead of or as well as the UK), choose a “.com”. If the required domain name isn’t available, consider adding hyphens between the words, but NEVER more than two hyphens in the whole URL.
  1. Your website needs to be hosted on a server that is reliable and fast. In case of any issues, you will want the best support 24-hours a day. Broadly speaking, the more you pay for your hosting, the faster and more powerful the servers and the faster your website loads. For the balance of speed versus costs and superb support, we recommend these guys for the best WordPress hosting with brilliant support. A fast loading website is essential for good rankings and customer conversion.
Request

Free Website Audit

Our SEO audit tool will analyse your website and provide an in-depth report on how Google reads your website and also provide advice on how to improve your website so it ranks better in search engines.

  1. In your hosting cpanel, use “Softaculous” software to install WordPress. If the “In Directory” field has “wp”, remove this and leave a blank field. “Sitename” should include keywords, location and company name. For large brands, only the company/brand name. Ensure the “username” and “password” are unique (not, repeat NOT “Admin”) but also easy to remember. You will need these everytime you login to the administrative back-end of the website. Choose a theme (you can change this later) and press “install”. In a few seconds, a blank WordPress website will be installed on your hosting.
  1. Plan and layout the pages on your website and navigation menu so that it is easy for website visitors to find the specific information they require. Ideally, these will be the different services. If a service has elements that can be split then do that. For example, we offer SEO. We offer SEO services for businesses, we offer SEO training and SEO Consultancy. Although all related to SEO, they are all very different services and website visitors looking for one of those services will be looking for very different information. Creating a page for each service allows you to write specifically about that service. In addition, if you offer those services in different geographical locations, i.e. “SEO training in Bristol” and “SEO training in London”, then a page should be created for every service in each location.
  1. A picture paints a 1000 words, so the saying and song will tell you. The images on your website directly reflect your brand and company. High-quality images make it instantly apparent to the website visitor the services or location the page is referencing. Investing in the best imagery available online will repay you many times over in customer conversion. Should you ever use low-quality images on your website? There are circumstances where it would be applicable to use low-quality images. If you are trying to portray your services as very low-cost or if you are trying to portray yourself as a 1-person or trade. Also, actual images of your work, captured on a smartphone, may better explain your services than a high-quality image from say, “Shutterstock“.
  1. There is a balance to adding plugins on your website. Too many, and your website will slow down. There are some WordPress plugins that we would recommend to make the website faster, more secure and make it easier to apply great SEO techniques in a simple, easy and tech-free manner. Website speed – you will want to add a caching plugin. There is any number of free WordPress caching plugins, such as “W3 Total Cache“, although most of these need a good degree of experience to set up the plugin correctly. If you are willing to pay a small fee, but want a very fast website, without any set up at all, then the best WordPress caching plugin, in our opinion, is “Viper Cache“. For the best security for your website, we recommend “Wordfence” a free plugin that requires no set up at all. For SEO, the only plugin to recommend is “Yoast“. This free plugin is fairly easy to use (even for beginners) and the SEO benefits are tremendous.
  1. Regardless if the preference for your website is a ‘minimal’ design, you need to add content. Copy, words and content are what Google uses to identify the messages, services or products that are on a page. Ideally, your page will have at least 800 words. If your local competitor has a page with 1200 words regarding a service, then you should have 1500 or 1800 or 3000. Not just words for the sake of it though. Use a keyword finder, to find the search terms that people are using to find that service. The keyword research tool we recommend is free to use, gives you a huge amount of alternative keywords you can include and if you add a location (Country or City) it will list the websites (competitors) that rank for that search term and the relevant information that will help you to outrank them!
  1. The reason we apply SEO to a website is to gain rankings in the “natural” listings so, in turn, we get targeted traffic to our website. The reason we do this is so to get enquiries and sales. Firstly, decide what course of action you want the website visitor to take. Do you want them to buy from the website? Do you want an email enquiry, telephone lead or a visit to your premises? Ensure that the preferred action you want them to take is very visible. These are called “call to actions” (CTA) and whenever a visitor scrolls down the page, a CTA should be visible. A CTA could be a “BUY NOW” button or “Visit Our Showroom” or “Call now for the best prices”. Make it clear and easy for the customer to make contact with you. As an example, we want businesses owners to either use our free SEO Audit Report tool (CTA above), to measure their website against best SEO practices or make contact with us by phone or email (CTA below).
  1. If a picture paints a 1000 words and a video is a 100 images? You can do the maths. Some people prefer to watch a video than to read through the content. Google will make an exception on the word count of your page if it includes a video. (However, you still need enough keyword-rich content to get the message across). A simple video, between 30-60 seconds long can show off a product, have a member of staff explain a service or a customer give you a review. All build trust with the website visitor. Wherever possible and relevant – add a video to your page.
  1. A blog or latest news section is a must for a website that wants to be found in search engines. It has so many possibilities and opportunities and only takes a little thought and time. If the word count on your pages is low, a blog post can raise the average word count of your website. It allows you write and discuss issues or problems that your potential customer could be suffering, and the solutions you offer to solve them, it can be industry news and your opinion on it, which builds the authority of your brand. It can be an article on a member of staff, so customers get to know you and your team. If it is relevant to you, your customers, your industry or competitors – write a blog about it. Linking from a blog to a page about your services will also help that page rank, as well as make it easier for your customers to navigate around your website.

14 Effective SEO Tips for Beginners That Will Boost Your Web Traffic

If you run a medium-sized business or larger and are wondering what kinds of SEO strategies will net your organisation the most value, you’ll want to read this article. In it, our team discusses foundational SEO tips for beginners that will skyrocket your web traffic!

Launched a new business site?

Without efficient SEO, people won’t find it. You won’t be able to increase customers visiting your website. Your site will get forgotten and lost in the sea of websites.

That said, SEO can seem daunting. There’s a lot of information to digest and monitor over a long period. How do you start and what should you focus on?

Don’t worry, we’ve got you covered. Here are 14 essential SEO tips for beginners to get on the right track:

1. Keep Your Site Fast

The longer it takes for your site to load, the higher the chances are of visitors leaving. According to Google’s own research, you should aim for a page that takes no longer than 3 seconds to load. Any longer than that and you risk a bounce rate of 90% or higher.

It’s for this reason you should aim for a website design that is beautiful and elegant but also quick and easy to load. You can achieve this by focusing more on the text.

However, images and videos are important! Compress data like images but hopefully without ruining their quality. Use caching plugins as well to make the site even faster when appropriate.

2. Prioritise Mobile-Friendly

Did you know people use their smartphones to access the Internet more than desktop computers? The era of traditional desktops and laptops comes to an end and if you want to keep up, you have to shift your focus to the mobile crowd.

Google itself followed this trend when it released its new algorithm, favouring websites with a mobile-friendly design. This means a site that doesn’t utilise a responsive design or touch-screen friendly features will not fair well in terms of SEO. You either need a site that adjusts to the user’s platform or re-route to a mobile version of the site.

Always make it a habit to A/B test your site. Check how it performs on a desktop then test it on multiple mobile devices. This will help ensure it performs well and garners the fastest SEO results regardless of the platform people view it on.

3. Google My Business

A common mistake people make is ignoring Google My Business. Don’t follow their example and make it a habit to claim this spot as soon as possible. In many ways, Google My Business is like the yellow pages of yesteryear.

Why take time to do this?

Google My Business helps with local business SEO efforts. Filling up your Google My Business profile not only puts you on Google Maps but it also gives searchers your address, contact number, and a view on recent reviews. It will also link people to your social media pages and official website.

Another advantage is you get included in the local pack listing. If you own a cafe and someone does a search for “best cafes in London,” you can expect your business site to appear in the list of local establishments. Keep in mind that the local listing appears above the organic search results, which is why you’ll want to target a spot there.

4. Invest in Voice Search

More than 50% of searches in 2020 will rely on voice technology. This includes modern innovations like Alexa and Siri. It’s a rising trend and one that can heavily affect both local and national SEO efforts.

How can you prepare for this?

One important step is to utilise long-tail keywords. When people use voice-search, they tend to use full sentences and your keywords should target this habit. In comparison, people searching by typing tend to use short phrases that often don’t form a proper sentence with grammatical structure.

You’ll have to find a means of balancing the two different styles. You may have to dig in closer in terms of your audience and how they found your content.

5. Maintain a Consistent Blog

Some of the most common SEO tips for beginners all involve maintaining or launching a blog. “Content is king” is a popular saying and despite all the innovations and algorithm changes that Google undergoes, this saying still holds true.

A blog is a must-have. There’s no way working around this.

Having a blog ensures your site gets new content posted on a regular basis. Google loves sites that post new content because it signifies there’s activity, new things to discover, and more links that build your site’s visibility. Blogs also help educate your visitors, enhancing the user experience (UX), and it directs them to places they may want to go like a product page.

Keep in mind that blog content is where you’ll spend a lot of time on SEO. This is where you can pour time maximizing the keywords you want to use. Blog content is also what you’ll likely share on social media pages, giving it even more function.

6. Use Evergreen Content

Don’t blog about anything under the sun. Each page has to work towards the same positive goals: a higher SERP rank, more traffic, thus more conversions and profits.

One good piece of SEO advice to achieve these goals is to use evergreen content.

What is evergreen content? It’s the type of content you can share again months after you first posted it. This is the kind of content that remains relevant and timeless.

A great example of evergreen content is a blog post explaining different kinds of links. What is a backlink or an external link? Informative, educational posts will remain important regardless of the changes to Google’s algorithm.

This is useful because it means your blog posts have a higher chance of getting shared all throughout the year. Evergreen content has a higher likelihood of generating backlinks and social media mentions too.

7. Get Familiar with Google Analytics

If you haven’t used Google Analytics before, hop onto it as soon as possible. The data you can study from Google Analytics will reveal the weaknesses and strengths of your SEO efforts and web design.

From this data, you can see what time people visit your site the most or how high the bounce rates of your landing pages are. You can check which posts generate the most subscriptions or which pages people avoid the most.

Google Analytics lets you check the location of your audience, allowing you to tweak future posts to cater to that local niche. You can monitor mobile traffic behaviour and social media mentions as well.

Why is this important?

There is no such thing as easy SEO – it always requires a good amount of research and tweaking. That said, using Google Analytics cuts down most of the work for you. Using the tool visualises the source of traffic and the kind of traffic that works for your site, giving you a better chance of catering to your strengths.

8. Take Advantage of WordPress Plugins

There is a high chance your site uses WordPress as its base. As a matter of fact, 30% of today’s websites utilise WordPress and it should come as no surprise. The CMS is popular for its wide range of functions and ease-of-use.

However, you can only take full advantage of WordPress by using some of the best plugins available on the market.

Some of the most popular plugins include Yoast SEO, which helps you monitor the SEO-efficiency of your posts, and WP Smush. The latter helps you compress images without ruining their quality. This is crucial if you want to keep pages loading fast.

Other popular plugins include WP Super Cache, Google XML Sitemaps, and All in One Schema.org Rich Snippets. These all focus on speeding up your pages or helping Google index the content of your site.

Keep in mind some of these plugins are freemium tools. This means you can install and use them for free but you won’t get the most out of them until you pay for the full package.

9. Content Structure

Never post new blog content without considering how you structure it.

There are simple things to remember, like how you should break paragraphs down into shorter pieces. People don’t like looking at big blocks of text because that wall looks boring and intimidating to digest. Break it down, making it easier and quicker to read.

You can also use images or videos to add variety. Avoid using long, complex sentences too. You’re not writing a thesis paper; blog posts should be easy and fun to read while maintaining the goal of educating the reader.

There are some blog structures more successful than others. Listicles are among the most popular ways of structuring content. It lets readers know beforehand how long the content is and it builds anticipation for each new segment.

10. Always Consider UX

A common misconception about SEO is that it exists only to increase traffic.

That’s not the case. The real goal of SEO is to generate profits. Amazing SEO not only draws more traffic but it ensures that each visitor subscribes, purchases, or does some other beneficial action while in your site.

You can only achieve this high level of efficient SEO by improving user experience (UX).

Does it take one click or six clicks for a visitor to find your contact page? Do they have to backtrack through multiple pages to find the product page menu or is there a convenient drop list at the navigation panel? Does your blog post have links leading back to the top of the page or to a contact page?

All of these questions can influence the user experience. Take time to A/B split test different versions of your site and see which ones click with visitors.

11. Mix SEO with PPC

SEO is the king of the hill but this doesn’t mean you should halt a PPC campaign entirely. Instead, let your SEO and PPC efforts help each other to achieve a common goal: more traffic, more profits.

12. Break the Monotony

SEO tips for business websitesAs mentioned above, people will bounce out of your site if all they see are big walls of text. However, you can’t rely only on shorter sentences and smaller paragraphs. You need to break the monotony.

One good way is to insert images. These not only refresh the experience but they also inject a good amount of visual variety. You can keep consistent with your theme, inserting graphs, or you can simply insert an image meme for much-needed relief.

Videos are great too but don’t post long videos often. There’s the risk that visitors will leave your site and focus entirely on the video page, especially if they can watch it on YouTube. Short videos are easy to digest and they ensure the viewer goes back to the written text.

13. Don’t Go Black Hat

Whatever you do, don’t go black hat.

Don’t attempt to cheat Google by buying backlinks or using invisible keywords on your posts. Sooner or later, Google will discover these cheats and penalise you for relying on them. Not only will this lower your SERP ranking but it may blacklist your pages in the long run.

Other black hat techniques to avoid include using duplicate content, cloaking, bait-and-switch pages, and keyword stuffing. Cloaking and page swapping not only cheat Google but they also cheat your audience.

14. Hire Experts

When in doubt, hire the experts. Calling professionals to do the SEO work for you is one of the smartest decisions you can do. It allows you to focus on what you’re good at – offering your product or service – and gives the SEO team freedom to help you optimise your site and content.

It also means you don’t have to waste resources to train new employees for SEO purposes. The professionals already have the training and experience, ensuring they can get the job done quickly and for a more affordable price too.

You also don’t have to waste time studying which plugins work best for your site or which tools you have to pay license fees for. The experts already have a better list and you can rely on them to educate you regarding the ones they’ll implement on your site.

Discover More SEO Tips for Beginners!

With these 14 SEO tips for beginners, you can design your site and content to rank higher on SERP. You’ll increase traffic, engage better with your audience, and increase profits.

But why stop here?

Discover more tips and tricks by visiting us today. If you need more than that and want professional help to improve your website, don’t hesitate to contact us now. We’re available to help you achieve your online goals!

Facebook Shares And SEO

A recent study has shown the correlation between Facebook shares and seo.  In summary – the more Facebook shares your website enjoys, the higher you rankings in search engines like Google.

Facebook shares rank higher for SEO than the number of backlinks to your website.

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Bounce Rate Vs Exit Rate – The Difference & Importance

Looking at your analytics and wondering what ‘Bounce Rate’ and ‘Exit Rate’ are? Bounce Rate Vs Exit Rate explains the difference between the two – and why they are important measures for your website and bushiness success.

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Related Posts And SEO

If you are using ‘white hat’ techniques to rank your websites then you know great content on your site and interaction with your visitors is important.  This article explains the positives of ‘related posts and SEO‘ benefits. We explain why each page of your website ,or post on your blog, will benefit greatly from having related posts listed at the end.

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SEO Is Dead – Or Is It?

If you are passionate (or boring) about SEO and read as many blogs as we do, you could easily come to the conclusion that ‘SEO is dead‘. We explore what is meant by this, and if SEO is dead – what is the answer to ranking websites in the ‘natural listings’?

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Does Google Plus Votes Improve SEO Ranking?

According to Matt Cutts of Google “” If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking. Rather than chasing +1s of content, your time is much better spent making great content.”

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SEO Tips Free – Great “Starter” Tips.

You can have these SEO Tips Free: SEO (Search engine optimisation), actually it is hardly a science and is not a rocket science at all. Lots of search engine companies and experts will guide you to consider that it is a highly technical and difficult procedure i.e. better left to the professionals (them of course). SEO is in fact a straightforward and an uncomplicated thorough technique that anybody with secondary schooling can comprehend and use. Most important thing SEO needs very less maintenance.

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