SEO recipe

Recipe For WordPress SEO

SEO PREP:

1-Month Prep

6-Months Baking

EASY

MAKES:

Website Owners Happy

SEO Recipe Ingredients

  • URL For Brand or Services

    Choose a URL (website address) that is either your company name/brand or relates to your services and location (optional)

  • Hosting

    Fast and reliable hosting, with great customer support. Cheap hosting means a website that is slow to load.

  • WordPress

    WordPress loaded into your hosting with a theme that is fully mobile responsive (changes how it is displayed on mobile phones and tablets)

  • Pages

    A page for each service you offer. If you work in different geographical locations – a service and location page for each.

  • Images

    Clear, high quality images that instantly demonstrates the service or location the page relates to.

  • Plugins

    Add the plugins that will make your website more search engine friendly such as Yoast, caching plugin and image optimisation plugin.

  • Content / Copy

    For each page, create a list of the search terms (keywords) people are likely to use to find your website. Ensure these are, in a natural conversational way, are included in your content.

  • Call To Actions

    More for “conversion rate optimisation” than SEO, but have clear calls to action throughout each page. Make it easy for potential customers to contact you.

  • Video

    Website visitors (and Google) love videos. Create a relevant video for each page, if possible and sensible.

  • Blog

    Google loves fresh content. Blog posts will attract visitors to your website. Create a blog section on your website.

SEO Recipe Method

  1. Choose a URL that is either your brand or company name. A few years ago if you wanted to rank, you had a domain name that included the services and location i.e. www.seo-company-bristol.co.uk. Google is more brand aware, and a brand name URL has as much chance of ranking as a keyword filled one. If you work only in the UK, then choose a “.co.uk” domain name. If you work anywhere else in the world (instead of or as well as the UK), choose a “.com”. If the required domain name isn’t available, consider adding hyphens between the words, but NEVER more than two hyphens in the whole URL.
  1. Your website needs to be hosted on a server that is reliable and fast. In case of any issues, you will want the best support 24-hours a day. Broadly speaking, the more you pay for your hosting, the faster and more powerful the servers and the faster your website loads. For the balance of speed versus costs and superb support, we recommend these guys for the best WordPress hosting with brilliant support. A fast loading website is essential for good rankings and customer conversion.
Request

Free Website Audit

Our SEO audit tool will analyse your website and provide an in-depth report on how Google reads your website and also provide advice on how to improve your website so it ranks better in search engines.

  1. In your hosting cpanel, use “Softaculous” software to install WordPress. If the “In Directory” field has “wp”, remove this and leave a blank field. “Sitename” should include keywords, location and company name. For large brands, only the company/brand name. Ensure the “username” and “password” are unique (not, repeat NOT “Admin”) but also easy to remember. You will need these everytime you login to the administrative back-end of the website. Choose a theme (you can change this later) and press “install”. In a few seconds, a blank WordPress website will be installed on your hosting.
  1. Plan and layout the pages on your website and navigation menu so that it is easy for website visitors to find the specific information they require. Ideally, these will be the different services. If a service has elements that can be split then do that. For example, we offer SEO. We offer SEO services for businesses, we offer SEO training and SEO Consultancy. Although all related to SEO, they are all very different services and website visitors looking for one of those services will be looking for very different information. Creating a page for each service allows you to write specifically about that service. In addition, if you offer those services in different geographical locations, i.e. “SEO training in Bristol” and “SEO training in London”, then a page should be created for every service in each location.
  1. A picture paints a 1000 words, so the saying and song will tell you. The images on your website directly reflect your brand and company. High-quality images make it instantly apparent to the website visitor the services or location the page is referencing. Investing in the best imagery available online will repay you many times over in customer conversion. Should you ever use low-quality images on your website? There are circumstances where it would be applicable to use low-quality images. If you are trying to portray your services as very low-cost or if you are trying to portray yourself as a 1-person or trade. Also, actual images of your work, captured on a smartphone, may better explain your services than a high-quality image from say, “Shutterstock“.
  1. There is a balance to adding plugins on your website. Too many, and your website will slow down. There are some WordPress plugins that we would recommend to make the website faster, more secure and make it easier to apply great SEO techniques in a simple, easy and tech-free manner. Website speed – you will want to add a caching plugin. There is any number of free WordPress caching plugins, such as “W3 Total Cache“, although most of these need a good degree of experience to set up the plugin correctly. If you are willing to pay a small fee, but want a very fast website, without any set up at all, then the best WordPress caching plugin, in our opinion, is “Viper Cache“. For the best security for your website, we recommend “Wordfence” a free plugin that requires no set up at all. For SEO, the only plugin to recommend is “Yoast“. This free plugin is fairly easy to use (even for beginners) and the SEO benefits are tremendous.
  1. Regardless if the preference for your website is a ‘minimal’ design, you need to add content. Copy, words and content are what Google uses to identify the messages, services or products that are on a page. Ideally, your page will have at least 800 words. If your local competitor has a page with 1200 words regarding a service, then you should have 1500 or 1800 or 3000. Not just words for the sake of it though. Use a keyword finder, to find the search terms that people are using to find that service. The keyword research tool we recommend is free to use, gives you a huge amount of alternative keywords you can include and if you add a location (Country or City) it will list the websites (competitors) that rank for that search term and the relevant information that will help you to outrank them!
  1. The reason we apply SEO to a website is to gain rankings in the “natural” listings so, in turn, we get targeted traffic to our website. The reason we do this is so to get enquiries and sales. Firstly, decide what course of action you want the website visitor to take. Do you want them to buy from the website? Do you want an email enquiry, telephone lead or a visit to your premises? Ensure that the preferred action you want them to take is very visible. These are called “call to actions” (CTA) and whenever a visitor scrolls down the page, a CTA should be visible. A CTA could be a “BUY NOW” button or “Visit Our Showroom” or “Call now for the best prices”. Make it clear and easy for the customer to make contact with you. As an example, we want businesses owners to either use our free SEO Audit Report tool (CTA above), to measure their website against best SEO practices or make contact with us by phone or email (CTA below).
  1. If a picture paints a 1000 words and a video is a 100 images? You can do the maths. Some people prefer to watch a video than to read through the content. Google will make an exception on the word count of your page if it includes a video. (However, you still need enough keyword-rich content to get the message across). A simple video, between 30-60 seconds long can show off a product, have a member of staff explain a service or a customer give you a review. All build trust with the website visitor. Wherever possible and relevant – add a video to your page.
  1. A blog or latest news section is a must for a website that wants to be found in search engines. It has so many possibilities and opportunities and only takes a little thought and time. If the word count on your pages is low, a blog post can raise the average word count of your website. It allows you write and discuss issues or problems that your potential customer could be suffering, and the solutions you offer to solve them, it can be industry news and your opinion on it, which builds the authority of your brand. It can be an article on a member of staff, so customers get to know you and your team. If it is relevant to you, your customers, your industry or competitors – write a blog about it. Linking from a blog to a page about your services will also help that page rank, as well as make it easier for your customers to navigate around your website.

14 Effective SEO Tips for Beginners That Will Boost Your Web Traffic

If you run a medium-sized business or larger and are wondering what kinds of SEO strategies will net your organisation the most value, you’ll want to read this article. In it, our team discusses foundational SEO tips for beginners that will skyrocket your web traffic!

Launched a new business site?

Without efficient SEO, people won’t find it. You won’t be able to increase customers visiting your website. Your site will get forgotten and lost in the sea of websites.

That said, SEO can seem daunting. There’s a lot of information to digest and monitor over a long period. How do you start and what should you focus on?

Don’t worry, we’ve got you covered. Here are 14 essential SEO tips for beginners to get on the right track:

1. Keep Your Site Fast

The longer it takes for your site to load, the higher the chances are of visitors leaving. According to Google’s own research, you should aim for a page that takes no longer than 3 seconds to load. Any longer than that and you risk a bounce rate of 90% or higher.

It’s for this reason you should aim for a website design that is beautiful and elegant but also quick and easy to load. You can achieve this by focusing more on the text.

However, images and videos are important! Compress data like images but hopefully without ruining their quality. Use caching plugins as well to make the site even faster when appropriate.

2. Prioritise Mobile-Friendly

Did you know people use their smartphones to access the Internet more than desktop computers? The era of traditional desktops and laptops comes to an end and if you want to keep up, you have to shift your focus to the mobile crowd.

Google itself followed this trend when it released its new algorithm, favouring websites with a mobile-friendly design. This means a site that doesn’t utilise a responsive design or touch-screen friendly features will not fair well in terms of SEO. You either need a site that adjusts to the user’s platform or re-route to a mobile version of the site.

Always make it a habit to A/B test your site. Check how it performs on a desktop then test it on multiple mobile devices. This will help ensure it performs well and garners the fastest SEO results regardless of the platform people view it on.

3. Google My Business

A common mistake people make is ignoring Google My Business. Don’t follow their example and make it a habit to claim this spot as soon as possible. In many ways, Google My Business is like the yellow pages of yesteryear.

Why take time to do this?

Google My Business helps with local business SEO efforts. Filling up your Google My Business profile not only puts you on Google Maps but it also gives searchers your address, contact number, and a view on recent reviews. It will also link people to your social media pages and official website.

Another advantage is you get included in the local pack listing. If you own a cafe and someone does a search for “best cafes in London,” you can expect your business site to appear in the list of local establishments. Keep in mind that the local listing appears above the organic search results, which is why you’ll want to target a spot there.

4. Invest in Voice Search

More than 50% of searches in 2020 will rely on voice technology. This includes modern innovations like Alexa and Siri. It’s a rising trend and one that can heavily affect both local and national SEO efforts.

How can you prepare for this?

One important step is to utilise long-tail keywords. When people use voice-search, they tend to use full sentences and your keywords should target this habit. In comparison, people searching by typing tend to use short phrases that often don’t form a proper sentence with grammatical structure.

You’ll have to find a means of balancing the two different styles. You may have to dig in closer in terms of your audience and how they found your content.

5. Maintain a Consistent Blog

Some of the most common SEO tips for beginners all involve maintaining or launching a blog. “Content is king” is a popular saying and despite all the innovations and algorithm changes that Google undergoes, this saying still holds true.

A blog is a must-have. There’s no way working around this.

Having a blog ensures your site gets new content posted on a regular basis. Google loves sites that post new content because it signifies there’s activity, new things to discover, and more links that build your site’s visibility. Blogs also help educate your visitors, enhancing the user experience (UX), and it directs them to places they may want to go like a product page.

Keep in mind that blog content is where you’ll spend a lot of time on SEO. This is where you can pour time maximizing the keywords you want to use. Blog content is also what you’ll likely share on social media pages, giving it even more function.

6. Use Evergreen Content

Don’t blog about anything under the sun. Each page has to work towards the same positive goals: a higher SERP rank, more traffic, thus more conversions and profits.

One good piece of SEO advice to achieve these goals is to use evergreen content.

What is evergreen content? It’s the type of content you can share again months after you first posted it. This is the kind of content that remains relevant and timeless.

A great example of evergreen content is a blog post explaining different kinds of links. What is a backlink or an external link? Informative, educational posts will remain important regardless of the changes to Google’s algorithm.

This is useful because it means your blog posts have a higher chance of getting shared all throughout the year. Evergreen content has a higher likelihood of generating backlinks and social media mentions too.

7. Get Familiar with Google Analytics

If you haven’t used Google Analytics before, hop onto it as soon as possible. The data you can study from Google Analytics will reveal the weaknesses and strengths of your SEO efforts and web design.

From this data, you can see what time people visit your site the most or how high the bounce rates of your landing pages are. You can check which posts generate the most subscriptions or which pages people avoid the most.

Google Analytics lets you check the location of your audience, allowing you to tweak future posts to cater to that local niche. You can monitor mobile traffic behaviour and social media mentions as well.

Why is this important?

There is no such thing as easy SEO – it always requires a good amount of research and tweaking. That said, using Google Analytics cuts down most of the work for you. Using the tool visualises the source of traffic and the kind of traffic that works for your site, giving you a better chance of catering to your strengths.

8. Take Advantage of WordPress Plugins

There is a high chance your site uses WordPress as its base. As a matter of fact, 30% of today’s websites utilise WordPress and it should come as no surprise. The CMS is popular for its wide range of functions and ease-of-use.

However, you can only take full advantage of WordPress by using some of the best plugins available on the market.

Some of the most popular plugins include Yoast SEO, which helps you monitor the SEO-efficiency of your posts, and WP Smush. The latter helps you compress images without ruining their quality. This is crucial if you want to keep pages loading fast.

Other popular plugins include WP Super Cache, Google XML Sitemaps, and All in One Schema.org Rich Snippets. These all focus on speeding up your pages or helping Google index the content of your site.

Keep in mind some of these plugins are freemium tools. This means you can install and use them for free but you won’t get the most out of them until you pay for the full package.

9. Content Structure

Never post new blog content without considering how you structure it.

There are simple things to remember, like how you should break paragraphs down into shorter pieces. People don’t like looking at big blocks of text because that wall looks boring and intimidating to digest. Break it down, making it easier and quicker to read.

You can also use images or videos to add variety. Avoid using long, complex sentences too. You’re not writing a thesis paper; blog posts should be easy and fun to read while maintaining the goal of educating the reader.

There are some blog structures more successful than others. Listicles are among the most popular ways of structuring content. It lets readers know beforehand how long the content is and it builds anticipation for each new segment.

10. Always Consider UX

A common misconception about SEO is that it exists only to increase traffic.

That’s not the case. The real goal of SEO is to generate profits. Amazing SEO not only draws more traffic but it ensures that each visitor subscribes, purchases, or does some other beneficial action while in your site.

You can only achieve this high level of efficient SEO by improving user experience (UX).

Does it take one click or six clicks for a visitor to find your contact page? Do they have to backtrack through multiple pages to find the product page menu or is there a convenient drop list at the navigation panel? Does your blog post have links leading back to the top of the page or to a contact page?

All of these questions can influence the user experience. Take time to A/B split test different versions of your site and see which ones click with visitors.

11. Mix SEO with PPC

SEO is the king of the hill but this doesn’t mean you should halt a PPC campaign entirely. Instead, let your SEO and PPC efforts help each other to achieve a common goal: more traffic, more profits.

12. Break the Monotony

SEO tips for business websitesAs mentioned above, people will bounce out of your site if all they see are big walls of text. However, you can’t rely only on shorter sentences and smaller paragraphs. You need to break the monotony.

One good way is to insert images. These not only refresh the experience but they also inject a good amount of visual variety. You can keep consistent with your theme, inserting graphs, or you can simply insert an image meme for much-needed relief.

Videos are great too but don’t post long videos often. There’s the risk that visitors will leave your site and focus entirely on the video page, especially if they can watch it on YouTube. Short videos are easy to digest and they ensure the viewer goes back to the written text.

13. Don’t Go Black Hat

Whatever you do, don’t go black hat.

Don’t attempt to cheat Google by buying backlinks or using invisible keywords on your posts. Sooner or later, Google will discover these cheats and penalise you for relying on them. Not only will this lower your SERP ranking but it may blacklist your pages in the long run.

Other black hat techniques to avoid include using duplicate content, cloaking, bait-and-switch pages, and keyword stuffing. Cloaking and page swapping not only cheat Google but they also cheat your audience.

14. Hire Experts

When in doubt, hire the experts. Calling professionals to do the SEO work for you is one of the smartest decisions you can do. It allows you to focus on what you’re good at – offering your product or service – and gives the SEO team freedom to help you optimise your site and content.

It also means you don’t have to waste resources to train new employees for SEO purposes. The professionals already have the training and experience, ensuring they can get the job done quickly and for a more affordable price too.

You also don’t have to waste time studying which plugins work best for your site or which tools you have to pay license fees for. The experts already have a better list and you can rely on them to educate you regarding the ones they’ll implement on your site.

Discover More SEO Tips for Beginners!

With these 14 SEO tips for beginners, you can design your site and content to rank higher on SERP. You’ll increase traffic, engage better with your audience, and increase profits.

But why stop here?

Discover more tips and tricks by visiting us today. If you need more than that and want professional help to improve your website, don’t hesitate to contact us now. We’re available to help you achieve your online goals!

SEO vs PPC: Lead Generation for Businesses

The success of any online business profoundly depends on the ability to generate traffic. Having more visitors streaming to your site means more leads and sales for your business. Even though you can generate web traffic through a host of ways, the two leading methods for turning web leads into customers are SEO and PPC.

So which method is superior to the other? Well, there’s no definitive answer to this question, even though it’s been asked countless times. The two methods do have their own pros and cons as we will learn shortly. Understanding which method is suitable for your business will ultimately depend on your niche, circumstances, goals, budget or any other substantial reason.

Remember, there are instances where it will make more sense to combine the two methods to attain more traffic for your business. In this post, however, we’re going to answer the classic question that most marketers often ask regarding SEO vs PPC. As well as which option of the two is ideal for promoting your business online.

Defining SEO and PPC

SEO can simply be described as a process of tweaking on page and off page elements to enhance the position of a website in search results. Websites that rank on the first page of Google pull in the majority of traffic coming from search engines. The same cannot be said of sites on the second page and beyond.

On the other hand, PPC can be defined as paid advertisements displayed on top and below organic search results. PPC ads produce instant results, though they may cost a lot of money depending on the target keywords.

SEO Vs PPC

SEO vs PPC: Which method is superior?

We’ll first discuss the pros and cons of SEO before delving into PPC  advertising for the same. Being able to pinpoint where the two methods can best be utilized is the key to acquiring more traffic and leads for your business.

Benefits of SEO:

Help increase awareness about your business

When your website ranks favourably in search engines results for a number of target keywords, it means more people are able to access your content and core offers and products. Over time, people become aware of your brand and the solutions you present in the market.

 Grows your brand online

Every time your website appears on the first page for certain commercial or buyer terms, it gains authority in the eyes of searchers. Having authority on a particular subject can have heaps of branding advantages, as more people start to rely on your advice when making vital buying decisions. In the end, building a strong brand online can help your site realise more traffic and leads each month.

Establishes credibility and trust

The majority of online shoppers trust organic results over paid ads when searching for products or services online. This means you’ll likely have more steady leads and sales if you focus on boosting your website in search results over paid ads. Adding reviews and other reputation signals or your page can increase your credibility and trust even further.

The potential for web traffic to increase is high

A rock-solid optimisation strategy can yield sizable traffic for your business. The good thing about SEO is that as your rankings improve, your site gains more traffic that you can convert into customers. In short, attaining good ranking positions for several keywords can bump up your business revenues by a great deal.

Low-cost traffic

Traffic coming from organic search won’t cost you anything. Of course, you’ll have to spend some money with an SEO Agency or on writing quality content and building links to do well in search. After accomplishing good rankings, you won’t be charged for clicks coming to your site.

Has a great ROI

Organic search traffic tends to convert better than paid ads in most niches. People trust organic results more than sponsored ads when searching for information on the internet. Your business will generate leads in the long-term if you focus on improving your site rankings.

It’s more cost effective

The cost of implementing SEO may seem high when starting out, especially if you’re hiring internet marketers to help out from the start. However, good rankings will, in the end, justify your heavy outlay in the end. Overall, it’s more cost effective to optimise your site for organic search than to rely on paid advertisements in the long term.

It’s more sustainable

Even though search engine optimisation can be a lengthy exercise, the results yielded from your hard work can last for long period. On the flipside, PPC depends on your ability to spend consistently. Once your ads stop running, Google stops sending traffic to your site.

Improved click-through-rate (CTR)

Since most searchers trust organic results over paid ads, sites ranking on top of the first page will most likely receive more visits from users than paid ads. Research has shown the click-through rate for organic search trumps paid ads in most verticals.

SEO has long-term benefits

SEO can be a strategic asset to your business if you play the long-term game. Though SEO takes time to implement, the results can be profound for your business since you’ll be literally getting free leads every day. You’ll certainly have a strategic advantage over competitors using paid search ads to generate leads.

SEO disadvantages

Slow to yield results

It’s not all rosy for SEO, however, as there are disadvantages of using this traffic generation as well.  Organic growth can be slow and frustrating in the early stages, as your site gains a foothold in the Google search index. This means you can’t rely on SEO to provide your business with instant leads.

Its success is tied to quality content

In addition, search engine optimization success very much relies on quality content. Good content has the ability to generate quality backlinks automatically, while poor content has no chance of picking up any valuable links. If your business doesn’t have enough budgets to buy quality content on regular basis, it’s going to be difficult to compete with big brands spending huge marketing budgets on content marketing.

PPC Advertising Advantages

Even though search engine optimisation has a better click-through rate and is trusted more by web searchers, there are instances where PPC advertising may be the best solution for your business. Here are some of the reasons why.

Top position placement

The advantage of PPC advertising is that your ads get placed above organic search results. If you have a sizable budget, there’s no reason why you cannot expose your business to more targeted traffic.

Optimised ad copy

PPC offers business an opportunity to target businesses in a more granular way than search. As an advertiser, you have more control of people you target, meaning you can precisely target people who are likely to purchase your products or services.

You can promote your business with visual ads

PPC enables advertisers to target search traffic with visual ads. Visually appealing advertisements tend to convert better than organic search results.

Increases brand awareness

Running PPC ads can be beneficial to your brand. As more and more people are exposed to your ads, your business gets more brand visibility.

You can manage your budget better

PPC allows marketers to manage their budgets better. Marketers can be able to allocate their budgets with precision and control the number of leads from any given campaign.

Offers marketers accurate targeting options

As stated earlier, PPC ads allow business to laser-targeted customers more than organic search results. Well-thought pay per click advertising can target searchers based on their demographics, behaviours, location, language etc.

Easy and fast setup

Unlike organic search results which take time before generating leads for your business, PPC offers immediate results. Marketers can set up ads quickly and start generating leads for their business straight away.

Enables agile testing

PPC advertisements give marketers the ability to test concepts or ideas quickly. It allows marketers or entrepreneurs to quickly assess whether their ideas or concepts are commercially feasible.

Offers marketers unrivalled marketing intelligence options

Google generally hide their search data if you’re trying to rank organically. But the same data is freely available to marketers with PPC accounts. Some of the market intelligence data you can access while running PPC advertisements include the cost of keywords, your conversion percentage and plenty of other important metrics you won’t get with organic search.

Offer marketers advanced AB testing options

With PPC advertising, you have the ability to split-test your ads as well as your landing page to boost conversions.

Stability

PPC Advertising offers marketers reliability and stability. Marketers can set up their ads quickly and start generating leads for their businesses without worrying about their ads disappearing. This is unlike organic search where your website could be deleted from the search index without notice.

PPC ads disadvantages

Despite offering marketers lots of customisation option and immediate results, PPC advertising has a number of cons. Learn more below.

Costly

PPC advertising can be very costly, especially if your ads are not set up the right way. Also, in some niches, the cost per click is very prohibitive, especially if you’re a small business. Creating and managing your PPC advertising should be left to the experts.

Requires constant investment

PPC advertising may not be sustainable for lots of businesses because you have to increase your marketing budget all the time, in order to get your return on investment. The moment you stop running your ads, Google immediately stops sending traffic in your way.

Bidding for keywords can go out of control

PPC costs can spiral out of control in some niches especially where lots of marketers are competing for the top spots. In such a case, many small businesses may be unable to win the bidding war against big brands with humongous marketing spends.

Easy to copy

PPC ad campaign can easily be copied, unlike organic search. Marketers can easily copy your ads in a very short time and start outbidding you at the top of search results.

PPC vs SEO: Which Method is better?

Now that you’ve read the pros and cons of both SEO and PPC you shouldn’t have too much difficulty deciding which method is ideal for promoting your business.

Local businesses can easily rank on organic search thus SEO may be the ideal method for generating leads locally. On the other hand, a business targeting e-commerce keywords will have more success with PPC ads since its unlikely they can outrank giants like Amazon or other high authority sites already established in organic search.

In addition, if you need immediate leads then PPC may be the best method of garnering traffic to your site. On the flipside, if you wish to build authority in your industry, then you’ll find more success with SEO.

Integrating SEO with PPC

SEO and PPC can work together to produce more leads for a business. Marketers can create short-term and well as long-term digital marketing goals by leveraging on the strength of both techniques. In short, an integrated strategy where you blend PPC with SEO has the potential to take your business to the next level.

The advantages of running SEO and PPC combined include:

  • Marketers can use refined keyword data from PPC to improve their organic search campaigns
  • Integrated ads can yields more clicks for your business both in the short-term and long-term.
  • A/B testing and landing page optimisation in PPC campaigns can be used t improve organic search performance.
  • Marketers can retarget organic search traffic with PPC ads, to maximise lead conversion.
  • PPC allows you to test winning keywords that you can employ in your organic search campaigns
  • The two methods can be used to target prospects from each stage of the buyer journey

In the end, experts’ advise businesses to combine both SEO and PPC when generating leads online. However, you can start generating traffic with one method, and then gradually introduce the other. Ultimately the most superior method of generating traffic depends on your business model and the goals you want your business to achieve.

How to Hire an SEO Agency, Company or Consultant Explained by Bamsh

This is Maile Ohye and she works with Google Search. She provides great advice to help you hire a useful SEO and prevent hiring a bad SEO one who you might pay a lot of money without positive results or even worse one who implements shady practices on your website that result in a reduction in search rankings.

SEO stands for search engine optimisation – some SEO seems like black magic, having worked with Google search for over a decade, she has learned that first, it’s not black magic and second if you want long-term success here aren’t any quick magical tricks that an SEO will provide so that your site ranks number one.

It’s important to note that an SEO potential is only as high as the quality of your business or website, so successful SEO helps your website put your best foot forward so that it ranks appropriately in the spot where an unbiased potential customer would expect your site to be seen.

A successful SEO also looks to improve the entire searcher experience from search results by clicking on your website and potentially converting a customer. A good SEO will recommend best practices for a search friendly site from basic things like descriptive page titles for a blog or small business to more complex things like language markup for a multilingual global site.  To ensure that you’re serving your online customers a good experience, especially for those coming from a search engine, and that your site is helpful whether they’re using a desktop computer or mobile phone.

In most cases, the SEO will need four months to a year to help your business first implement improvements and then see the potential benefit.

Her strongest advice when working with an SEO is to request if they corroborate their recommendation with a documented statement from Google either in a Help Center article video or Google a response in a forum that supports both one the SEO description of the issue that needs to be improved to help with ranking and to the approach they prescribed to accomplishing this tasks. Requesting these two bits of information will help prevent hiring a poor SEO who might otherwise convince you to do useless things like add more words to the keyword meta tag or buy links.

If you search for google advice on this topic you’d see blog posts and videos from Google that clearly explain that adding keywords to the meta tag wouldn’t help. Furthermore, while Google uses links for page rank, our documentation highlights that we strongly advise against the approach of buying links for the purpose of increasing page rank.

One basic rule is that in a majority of cases doing what’s good for SEO is also doing what’s good for your online customers things like having a mobile-friendly website good navigation and building a great brand. Additionally, if you’re a more established brand with complicated legacy systems then good search friendly best practices likely involved paying-off some of your site’s technical debt such as updating your infrastructure so that your website is agile and able to implement features faster in the long-term.

If you own a small local business you can probably do the initial work yourself check Google’s 30-minute video series on how to build an online presence for your local business.

How to Hire an SEO – the Process

Now if you still believe you want to hire an SEO here’s a general process.

  1. Conduct an Interview

Conduct a two-way interview with your potential SEO. Check that they seem generally interested in you and your business.

Conduct a two-way interview in the interview here are some things to look for a good SEO doesn’t focus only on search engine ranking but how they can help your business. So, they should ask questions like what makes your business content and/or service unique and therefore valuable to customers. They want to know this information to make sure it’s highlighted on your website for your current and potential new audience

What does your common customer look like and how do they currently find your website.

How does your business make money and how can search help for what other channels are you using offline advertising social networks.

Who are your competitors?  What do they do well online and potentially offline? If the SEO doesn’t seem interested in learning about your business from a holistic standpoint look elsewhere. It’s difficult to do good SEO without knowing about a business’s goals, their customers and other existing marketing efforts.

SEO should complement your existing work.

  1. Check their References

Check their references or ask for evidence that they have worked on websites in the same or similar industries or websites with the same technical issues.

You want to hear from past clients that the SEO was able to provide useful guidance and worked effectively with their developers Designers, UX researchers and your marketers.

A good SEO should feel like someone you can work with, learn from, experiment with and who generally cares about you and your business, not just getting your site the highest rank

Ultimately those techniques rarely last long, if they work at all, they’ll want to educate you and your staff on how search engines work so that SEO becomes part of your general business operations.

  1. Get an Audit of your Website

You’ll probably have to pay for a technical and search audit, however, this will document the issues on the website and provide a list of the actions that will need to be addressed to improve the website and customer experience.

Request a technical and search audit.  If you trust your SEO candidate give them restricted view not full or edit right access to your Google search console data and even your analytics data.

Before they actually modify anything on your website have them conduct a technical and search audit to give you a prioritized list of what they think should be improved for SEO.

If you’re a larger business you can hire multiple SEO to run audits and prioritize improvements. See what each has to say and then determine who you could work with the best.

In the audit, the SEO should prioritise improvements with a structure.  One, the issue. Two, the suggested improvements and three an estimate on the overall investment. In other words the time energy or money it would take for your developers to implement the improvement and for Google search as well as searchers and customers to recognise the improvement.

The SEO will need to talk with your developers to better understand what technical constraints may exist for the estimated positive business impact. The impact might be a ranking improvement that will lead to more visitors and conversions or perhaps the positive impact comes from a back-end change that cleans up your site and helps your brand be agiler in the future.

Five, a plan of how to iterate and improve on the implementation or perhaps how to experiment and fail fast, should the results not meet expectations.

In the technical audit, your SEO should be able to review your site for issues related to internal linking crawl ability URL parameters server connectivity and response codes to name a few.

If they mention that your site has duplicate content problems that need to be corrected make sure they show you the specific URLs that are competing for the same query or that they explained it should be cleaned up for long-term site health, not initial growth.

If lots of duplicate content exists on websites, and often it’s not a pressing problem in this search audit, your potential SEO will likely breakdown your search queries into categories like branded and unbranded terms.

Branded terms are those with your business or website’s name like a search for “Gmail” is a branded term while the search for “email” is an unbranded or general keyword.

An SEO should make sure that for branded queries your website is providing a great experience that allows customers who know your brand or website to easily find exactly what they need and potentially convert.

They might recommend improvements that help the entire searcher experience from what the searcher sees in search results to when they click on a result and use your website for unbranded queries. An SEO can help you make sense of the online competitive landscape they can tell you things like here are the types of queries it would make sense for your business to rank. What your competition is done and why they think they rank where they do. For instance, perhaps your competition has great reviews, really shareable content or they run a highly reputable site.

An SEO will provide recommendations on how to improve rankings for these queries and the entire searcher experience they’ll introduce ideas like update obsolete content they might say your site is suffering because some of your well-ranking content is obsolete has poor navigation, a useless page title or isn’t mobile-friendly. They may say, “let’s improve these pages and see if more website visitors convert and purchase”.  Or if they can micro convert meaning that perhaps they subscribe or share content improve internal linking. Your SEO might say your site is suffering because some of your best articles are too far from the homepage and users would have a hard time finding it. We can better internally link to your content to feature it more prominently generate a buzz.

The SEO might say you have great content but not enough people know. We can try to get more user interaction and generate buzz perhaps through social media or business relationships this will help us attract more potential customers and perhaps garner natural links to your site.

Learn from the competition –  your SEO might explain here’s what your competitors do well.  Can you reach parity with this and potentially surpass them in utilities or can you better show customers your business’s unique values?  Again, a good SEO will try to prioritise what ideas can bring your business the most improvement for the least investment and what improvements may take more time but help growth in the long term.

Once they talk with you and other members of your team such as developers or marketers they’ll help your business forge a path ahead.

The last thing is that when she talks with SEO’s, one of the biggest holdups to improving a site isn’t their recommendation, but it’s the business making time to implement their ideas. If you’re not ready to commit to making SEO improvements, getting an SEO audit may be helpful.  Make sure that your entire organisation is on board, else your SEO improvements may be non-existent regardless of who you hire.

How to Hire an SEO – Hire Us!

Bamsh Digital Marketing works with small local businesses, national companies and international organisations in the UK, USA and UAE. We follow the advice given in this video and SEO best practices.

Information on how to get more customers to your website

Websites and digital marketing can be incredibly frustrating for a business. You can have the best-looking website, that you know will convert visitors to paying customers, yet you cannot get the “traffic” to it. This helpful article is full of information on how to get more customers to your website.

  1. Get An Accurate Number On Current Visitors
  2. Make Sure Google Can Read All of the Website
  3. Secure Your Website
  4. Use the Correct Search Terms or Keywords
  5. Place the Search Terms in the Correct Place
  6. Use Trusted Websites to Promote Your Website

Get An Accurate Number On Current Visitors

Measuring the number of current visitors to your website is imperative. Any changes, improvements or alterations you make to your website you will want to see how it impacted on visitor numbers and their behaviour. The first step is to install analytics on your website. Although alternative solutions are available, the standard analytical system used is the free system provided by Google. Simply search “Google Analytics” and follow the easy to understand instructions on adding it to your website.

The next step, or for websites that already have analytics is to ensure that data you are seeing is factual and accurate. There are many reasons why the data can be skewed. Adding “spam filters” to analytics blocks many of the websites that attempt to put false data in your results. Adding spam filters to Google Analytics blocks the robots and websites that would otherwise add their false data to yours. In blocking spam visits in Adwords you will have a base of accurate visitors in which to analyse and measure the impact of changes and improvements to your website.

Make Sure Google Can Read All of the Website

What good is that website page that you have perfected to drive traffic and convert visitors if Google cannot see it? Contrary to popular belief, Google does not see (or index) all pages of all websites. There are a number of tasks you can do to ensure that you give your website the best chance of being indexed.

The first one is a little technical, the others are not.

Now that you have created a Google Analytics account, create a Google Search Console account. In Analytics, link the search console (formerly Google Webmaster) to your analytics account. In “search console” ensure that your robot txt file can be read.

The next step is to add a sitemap to search console. This informs Google of the pages and images that are available on the website to be indexed.

If important pages, that you know will convert visitors, are not indexed you can “fetch as Google” – in search console add the page URL (website address) you wish to be indexed. Google will fetch this page and index it.

Secure Your Website

If you think that getting a website traffic is frustrating, even more frustrating is if you finally get visitors to your website and then your website goes down. Protect your website from security failures and breaches:

Keep plugins and software up-to-date – hackers use out of date plugins to access your website and take control of it. Logging in regularly and updating plugins (it only takes a minute) will protect you from such breaches.

Use a password that is difficult to crack – I know, that you already know, that your login details should be unique and difficult to break. The trouble is that most of us know this, then don’t actually apply it. We assume hacking will happen to someone else and stick with our old favourite password. If you want to protect yourself from hacking – DON’T!. Use 3 random words to create your password.

Keep a backup – If the worst happens you can easily restore your website if you have taken a copy, called a backup. The hosting account where you keep your website can automatically create backups of your website on a regular basis. Daily, weekly or monthly. Backups can soon fill your hosting account and so set the frequency on how often you genuinely update your website. Remember, and set dates in your diary, to review the number of backups in your hosting

Use the Correct Search Terms or Keywords

To get more customers to your business website you need to understand the search terms (called keywords) that potential customers will enter into Google. Researching the correct keywords is as simple as using the correct tool. The best SEO keyword research tool is free and easy to use. Enter the search terms that you think people will use and they will show you the actual keywords customers will use.

How To Increase Customer Visits To Your Business Website

How To Increase Customer Visits To Your Business Website

For each keyword, it offers an easy to understand matrix of the search volume, the CPC if using AdWords, the competition on Adwords etc. However, its best feature is the ability to see, by keyword and location who currently ranks for the search term and a breakdown of the SEO on their website, making it easy to find a way of jumping ahead of the competition.

Whichever keyword research tool you use, you need to consider the search terms that people would use to find the product or service. You need to think like a customer, not someone who works in the industry.

People will often search for a problem. Rather than searching for a “cheap plumber” they will likely search for “fix leaking tap”. In making the content of your website aimed at problems and solutions you will be providing the user (and Google) with the website content they are looking for.

Great content has three functions. Firstly, good content that addresses a problem for a potential customer and provides a solution, is likely to engage the website visitor and encourage them to continue reading. Secondly, once you have captured the attention of the reader you can provide a solution to their problem and start to convert then to a paying customer. Lastly, great content gives Google multiple opportunities to understand the message your website, or webpage, or blog post is trying to convey. Once Google understands the message, and if it deems it quality information, it will rank the content for searches based on the message.

The format of your content should be:

  1. Introduction to the issue/problem.
  2. Why this is usually an issue and the effects this issue can have for the reader.
  3. Name and explain a number of solutions for the customer and how they will resolve the issue.
  4. Why you are the company to provide these solutions.
  5. A call to action

Place the Search Terms in the Correct Place

The structure and layout of your website should be such that search engines, like Google, can easily understand what products or services you are offering and in which geographical locations.  This involves adding “behind the scenes” data that Google can read to fully understand the messages your website is trying to convey and which geographical locations you would like the custom from. This information should be unique and relevant on EVERY page and image on your website.

Adding your relevant search terms to the page/meta title, the main headline on the page, in the 1st paragraph of copy and in the call to action at the bottom are some of the areas of the website that Google will look for important phrases.

Use Trusted Websites to Promote Your Website

Using the power of other local websites you can borrow their authority and add it to your website. A good example of this are local business directories.

You can also add data to your own website to make it easier for Google to understand the location(s) to prioritise your business in the search results.

Because of the huge volume of content all wanting to be ranked on the multitude of search engines, it makes it impossible for something of that scale to be manually checked and ranked by search engines. This is why software and algorithms are put in place, as it’s a sheer impossible task to manually rank these amounts of sites with a fair approach. Whilst software is advancing at a relatively fast rate, there isn’t something on the market that can actually read the validity of content outright, there are things that can check the keywords count etc. and this is an element we try to focus on when creating our content. Aspects that we know are going to be picked up on by the software search engines use are always going to be a priority to use as these are the largest steps we can take into advancing the ranking of a website. If the software were to remain the same, it wouldn’t take a few months before people would manage to completely overhaul and understand every facet that the algorithms look at to rank, making the rankings void as the system would have been exploited by everyone wanting to rank their sites.

Because of this never-ending chase, we are always going to be searching for the new element search engines are going to use once the old ones have been removed or updated. It’s this process that is important to our process as the fundamentals of search engines ranking systems are always wanting to find the most supported and linked page to place on page 1. The algorithms are always going to change, which is inevitable for search engines to remain a valid platform for sites, which makes it tricky for local businesses to rank their website. We thankfully are one step ahead as we have managed to find a new facet, which Google’s algorithms use to rank websites.

Local SEO – Schema Data

This new element is called Schema data, which is the new component that Google especially likes to pick up on, through the coding in all web pages. What it is basically doing is thoroughly checking through a new source of code, which we are able to input a complete list of directory listings that gives sites we rank a huge advantage as search engines greatly favour sites with this Schema data. A simple breakdown of Schema is that it is a semantic vocabulary that search engines like Google can use to read your website. What we are effectively doing is manually inputting data that we know is effective, in a source of code,

In simple terms – schema data adds to your website a number of important pieces of information.

  • Your Status – It marks your website as a local business
  • Your Name – Business name
  • Description – What services and products your business sells
  • Address – The address of your local business
  • Profiles – linking together all of your social profiles such as Facebook and Twitter
  • Longitude & Latitude – of your business address

This means that on every page of your website there is hidden code that informs search engines exactly who you are, what you do and where you are – very powerful information for search engines and one that has accelerated the rankings of local businesses to the first page of Google and into the Google Maps.

Ranking Local Businesses – Directory Listings

Listings on directory websites is an important SEO factor for local businesses. Google has a number of directories they trust to provide to them with data on local businesses. As part of our standard SEO services, we list our local business in over 500 directory websites. Most of these are free, and as a local business owner, you could do this yourself. However, each directory takes about 10 minutes to create (10 minutes x 500 directories = 83 hours of work). They also should be checked and updated on a monthly basis.

When combined with Schema the power of directories for local listings is multiplied 100’s of times.

Use a Local SEO Expert

Regardless if you are a one-town business or a national (or international) company with numerous branches – Local SEO can be a huge factor in gaining leads and customers to your business.

 

Seeing That I Have Very Good Rankings, Can I Cease Doing SEO?

Let’s say your company has invested in Search Engine Optimisation marketing by hiring a professional SEO (search engine optimisation) agency and delegating selected strategies to be done in-house. The aim when you start these types of services is to make it to the top of the SERPs (Search Engine Results Page).

After a couple of months working with the SEO agency and consistently carrying out your in-house strategies, your website eventually ends up listed near the top of the SERPs for your important search phrases. After accomplishing this increase in the rankings, it really is natural to wonder, “Can I stop my SEO services and keep my position in the search engine rankings? ”

Can I stop SEO?On the surface, it might seem like when you have reached the top of the search engine results, the work is completed and your site will continue to be near to the top for your major keywords. However, the internet is much too competitive of a marketplace for this to be true. Effective SEO marketing requires numerous practices all working at the same time to attain not simply superior search engine rankings but eventually boosting conversion rate by generating increased traffic from your potential audience. After the processes at work are halted, your website will slowly begin to fall in the rankings as your rivals with active Search Engine Optimisation campaigns take your place. It requires ongoing Search Engine Optimisation maintenance to remain at the top of your competition, Search Engine Optimisation is not a one-time wonder.

Here are important reasons why you ought to continue with your Search Engine Optimisation marketing and advertising or SEO services despite obtaining great rankings.

Remain Above The Competitors

The web allows anyone with a connection to advertise their business meaning competition for search engine rankings is tough. It’s been continually demonstrated that websites that show up near the top of the first SERP get a greater click-through rate and determined by what you are promoting, you’re likely to be competing with hundreds or even thousands of other websites looking to rank well for similar keywords and phrases. When you reach the top of the search rankings and stop using the systems that got you there, the competitors will begin to take the top rankings and drive your site further and further down.

Satisfy Changing Algorithms

Google is considered the most used search engine on earth and gradually, some might discover different ways to manipulate its algorithm with black hat SEO tactics to acquire high rankings. Due to this, Google frequently updates its algorithm to change the way it crawls and rates web pages. It is very important to keep up with Google algorithm criteria adjustments because a specific Search Engine Optimisation technique that once was effective can become unbeneficial following an update or even more serious, be eligible for penalisation by Google. You need to modify your SEO advertising and marketing strategies with each Google algorithm update or your search positions may very well be hurt by the new algorithm. The experts in an SEO company are always informed on the most recently released Google enhancements and will help you change your Search Engine Optimisation marketing for better results.

Produce Innovative Content

There is a saying within the Search Engine Optimisation marketplace that “Content Is King” as it normally takes brand new, valuable, and fascinating articles to maintain your audience or client base returning to your website. People consume information on the web at an unbelievable rate, especially on mobile phones, of course, if you stop delivering brand new written content, you might lose appeal among your audience as the previous content gets stagnant or irrelevant. Google is also far more generous to websites that continuously offer new material. Content creation needs to be at the centre of your respective SEO marketing strategy and an SEO agency can provide article writing expertise if your business does not have the time or the resources to get it done in-house.

SEO Marketing And Advertising Usually Requires Upkeep

As outlined by a search engine optimisation ranking study accomplished by Search Engine Roundtable, quitting all Search Engine Optimisation marketing activity after attaining the top of the search rankings can result in a drop in the rankings as high as 30 %. Various Search Engine Optimisation methods make an effort to build inbound links to your website so when you cease building links, Google might determine that your website is no longer lively or relevant. The same study from Search Engine Roundtable also demonstrated that companies who continued their Search Engine Optimisation online marketing after getting good search rankings enjoyed up to an 18 % increase in their search rankings.

Keep Up With New Trends And Technologies

The world wide web is constantly transforming with new technologies, trends, and equipment and it is important for your website to continue to be in line with the hottest changes in technology. One example is, a lot more people do online searches from a tablet or smartphone than a traditional laptop or computer, which was not the case a short while ago, and if your website is not mobile friendly, most mobile users will immediately abandon your site. As the technology shifts, you must reexamine your SEO marketing strategies to work with the changes and you could even want to make modifications to your website. This is yet another area in which it helps to work with an SEO agency because SEO authorities stay up to date on the newest trends and technological innovation and will assist you to adjust your Search Engine Optimisation plan and your website as necessary.

Keep Up With Adjustments Inside Your Business

Corporations often go through regular changes whether they are adjustments to their industry or internal changes such as new solutions to conduct business, new products or services, or rebranding. Whenever you complete a significant alteration to your enterprise, you should reflect the change in your SEO plan. Rebranding and new products or services are wonderful reasons for new content that will keep your current target audience engaged whilst bringing in new potential prospects.

Match Modifications In User Search Practices

The general trends in consumer practices tend to change over time and unless you alter your SEO approaches to support these adjustments, you’ll reduce search rankings, as well as your web traffic, will go down. The rise in using mobile devices stated previously is one major alteration of visitor behaviour that directly influences the search rankings and customers to your site. Another alternation in visitor behaviour you need to watch out for is keyword phrase use. The key phrases used to find a specific product or service may well alter as time passes and if you are concentrating on keywords that aren’t used, you will not rank well for the new search phrases. Continual keyword research is an important facet of SEO maintenance.

Match Changes In End User Practices On Your Website

People will get to your website through numerous paths and they each make use of your website in a different way after they arrive. Web analytics data enables you to view the activity of one’s visitors on your website along with how they got to your website along with what set of keywords and phrases they employed to get there. This information can assist you to enhance your general SEO marketing. Knowing what most website visitors do on your website can help you strengthen precisely what is working on your website as well as understanding what is not working to create a much better user experience. If you notice that most end users get to your website via a social media platform like Facebook, then strengthening what’s presently working on your Facebook page may help attract substantially more traffic.

Website analytics can be challenging and time-consuming to review for many corporations however the information it provides is vital for good SEO marketing. Agencies that provide Search engine optimisation services can offer web analytics consulting and advise or make alterations within your SEO program based on the data.

Develop Authority In Your Market Over Time

One of the ultimate targets of Search Engine Optimisation marketing is to establish your business as a sector authority in your selected particular niche. This involves constant article marketing that’s relevant and timely for your target market because it takes time to build your authority. If you discontinue your SEO marketing techniques and strategies and do not develop fresh new content for your specific audience, you won’t be in a position to grow your company as an authority in your particular niche.

Preserve Your Online Reputation

There are some things on the web your company’s online presence and rankings in combination with user feedback and remarks regarding your business make up your online reputation. It is important to sustain an impressive online reputation since most users look to the internet first if they need services or products and your online reputation will have an enormous influence on the opinion that users get of your company. Maintaining a superb online reputation calls for constant activity to reply to feedback and reviews, both negative and positive, or you will get overloaded with poor reviews which will injure your online reputation and search engine rankings.

Just because you have attained your desired place in Google’s SERPs, this does not mean the work is over. Your Search Engine Optimisation marketing strategy ought to be constantly implemented and adjusted to stay high in the SERPs which will help boost your conversion rate and Return On Investment. Ceasing all Search Engine Optimisation activity when you finally ascend the search rankings will result in your search rankings and website visitors to tumble because you will have nothing new to give your target audience and no idea of how your focused audience behaves on your website to improve their experience. A Search Engine Optimisation agency has the skills to not only increase your rankings in Google’s SERPs, but additionally put into action a constant SEO marketing plan to keep good rankings.

The best alternative to the Google keyword tool we have found

KWFinder - find long tail keywords with low SEO difficulty

With recent changes to the Google Keyword Tool many savvy SEO Agencies, web builders and business owners are looking for a good alternative to the Google Adwords research tool.

We scoured the internet, tried and tested many software tools and alternatives and can recommend the tool from Mangools CLICK HERE for more information.

The software is cloud-based, accurate and can find excellent keywords. The best part is the software is FREE!

It has additional features such as “Google Autocomplete” suggestions and “Questions” suggestions.

For each keyword it offers an easy to understand matrix of the search volume, the CPC if using AdWords, the competition on Adwords etc. However, its best feature is the ability to see, by keyword and location who currently ranks for the search term and a breakdown of the SEO on their website, making it easy to find a way of jumping ahead of the competition.

Best alternative to Google Keyword Tool

The low-cost paid subscription option allows you have an additional number of searches a day and to save previous searches for future reference. This option is suitable for SEO and Digital Marketing Agencies.

Is your business website an active tool to bring custom and revenue in to your business? Is it the best sales tool your company has? Or was it something that was built because you thought you needed a website and infrequently thought about?

Never has there been a better time for online or “bricks and mortar” businesses to get more customers from the internet. Mobile phone and mobile device searches are higher than ever and search engines, like Google, are keen to promote local businesses in their search results. However, running a business in your field of expertise does not necessarily lend itself to being an expert in online marketing.

Your company website should be the best way for potential customers to find your services or products, choose you as the supplier and convert potential customers in to paying customers. Your website should be the best Salesperson in your organisation. Your website should be a “profit generating machine” for your organisation.

How to Make Your Website in to a Profit Generating Machine

There are 3 steps to ensuring your website generates revenue and profit.

Profit generating machine website

Be Found

The structure and layout of your website should be such that search engines, like Google, can easily understand what products or services you are offering and in which geographical locations.  This involves adding “behind the scenes” data that Google can read to fully understand the messages your website is trying to convey and which geographical locations you would like custom from. This information should be unique and relevant on EVERY page and image on your website.

Keeping your content “fresh” by adding news articles or blog posts will also benefit your website being found in the search results. If you care about your website and keep it relevant and interesting, Google will care more about your website. This activity is the start of “Search Engine Optimisation” or SEO.

To get your website found instantly you can invest budget in to Google Adwords. This is a “pay per click” service or PPC, where you only pay when a potential customer clicks on your advert and visits your website. The budget needed to be successful at PPC varies from industry to industry, but be warned unless you REALLY know what you are doing or using a professional PPC management service, simple mistakes can be costly.

Bamsh Digital Marketing’s PPC management service generally out performs “self-managed” campaigns by 30%.

Meaning for the same budget, you can get 30% more leads in to your business.

Be Chosen

If your company is found in the search results or the paid adverts it should be structured in a way that will convert the customer. Each page of the website and each PPC advert should have text which directly relates to the search made.

If a search is made for “red shoes size 7 in Bristol” the page or product on your website should be structured to be found in the search engine results AND give reasons for the person to select your website.

For example, if a page on a Solicitors website is aimed at “Employment Law” and they would like customers from the Bristol area, the meta data (the two lines of text on the Google search results page) should say something like “Looking for employment law Solicitors in Bristol? Smith Solicitors offer a free initial consultation. Call today on 0117 123 456”. Keyword and location specific, with an enticing reason to call. This approach will bring potential customers, ready to buy, to your website.

Convert

Once the potential customer has found your website for the relevant search, believe it or not, the hard work is done.

Converting the customer is as simple as adding wording or a video to the page that empathises with the problems they may be experiencing, offer the simple solution to solve the problem and why they should choose you to provide that solution.

An example for a plumber could be – do you have radiators that have cold spots, or rooms that never quite get warm enough? Having to wear a jumper in the house? Worried that your central heating is not functioning at its full potential or it not running economically? You likely have radiators that need ‘bleeding’ or your central heating system needs a ‘power flush’. This is a simple task that can be done in an hour or so. Smith Plumbing can provide this service at an affordable rate. We do not charge a call out fee and offer a same day service.

The page confirms the issues the customer is experiencing or feeling, offers a simple solution that build trust and authority that you understand the issues, and provides genuine reasons why you are the company to call to resolve the issues.

Where the conversion rate of a website skyrockets is when ‘re-targeting’ is used.

Regardless if the visitors to your website found what they were looking for on the first page they landed or they viewed multiple pages – on average only 2% of website visitors will interact with your business in making contact or visiting a store. 98% will leave your website and you have likely lost them as a potential customer.

Re-targeting is the process of advertising to the 98% that visited your website and didn’t buy.

These are adverts on Google and Facebook that follow visitors to your website, around the internet as a constant reminder of your services or products. Highly cost effective and lucrative. If they have already bought from you – it re-enforces your authority. If they have not yet bought from you, it reminds them you are there when they are ready to buy. Have you ever been on the internet and thought “Wow, this company are advertising everywhere!” – they are not advertising everywhere, they are advertising to you wherever you go – they are re-targeting you. This is a tactic used by most large retailers in the UK including Marks & Spencer and John Lewis – it is equally effective for local businesses.

How to Choose a Digital Marketing Agency to Work With?

To ensure your website is a profit generating machine you need to work with the correct digital marketing agency. They should offer SEO, PPC, re-targeting, video creation and social media management to ensure a consistent message across all solutions and to tie all of your online presence together. They should only work with one company, in one industry, in one location – otherwise they are competing with themselves and you can only get one company to the top of Google! Bamsh Digital Marketing offer all of these services. We have a very high success rate in driving more leads to businesses and ensuring the company website is a “profit generating machine”.

SEO Services For Start Up Businesses

Develop A Better Website With These SEO Tips

A clear understanding of search engine optimisation or SEO is a basic step in remaining competitive in the digital market. In reality, no matter just how much time effort and incredible content you use to your businesses site, if your website does not dependably turn up in a search you’re essentially invisible. Here are a few suggestions and a little bit of sound recommendations to assist you maximise you companies possible with SEO.

For more information on how we help start up businesses with SEO visit http://seo-company-bristol.com or telephone 0117 325 1099.

 

Research the demographics of your intended audience, and learn where they search. If your designated readers tend to utilise one search engine over another, it may be very well to concentrate on getting the attention of that online search engine over others. Not just to you have to think about the search engines themselves, it is also significantly useful if you are optimising for the people looking for details in your niche.

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Grab any information your rivals give you and utilise it to your benefit. Often, contending websites will provide you specific details about their targeted keywords. There are 2 common methods to find this details. One is to search in the META tag of the site’s homepage. Furthermore, on some pages with articles, some or all of the keywords will remain in bold.

Do not forget to utilise meta tags. One of the most significant errors made by website owners is not filling out these little detailed tags. This is among the ways the online search engine discovers you, and therefore permitting readers to find you. While these tags may not be at the top of your list, they definitely play a huge part in bring in readers.
seo for start ups

Omit any pages you have on your website that don’t have anything to do with your Search Engine Optimisation targets from spiders. Block them using.htaccess so that they will not index content that dilute the results you’re attaining on the keywords you’re already targeting. There are numerous articles online to stroll you through the process.

When marketing a product online, ensure your website is as useable and easily accessible as possible. If your site has issues with the code or can’t be seen by specific browsers, you will lose visitors and for that reason sales. Very few people will go to the trouble of switching browsers just to use your site.

You must comprehend that totally free keyword-finding devices are just as reliable as the tools that cost cash. This is how you will wind up saving in the long run, by getting the things totally free that a lot of eager start-ups are paying big money for. A complimentary keyword tool is just as advantageous to you because you should be looking for obscure and lesser-used words and phrases in the first place.

Failing to identify the importance of search engine optimisation is among the most significant mistakes businesses make with their online presence. It is likewise one of the most convenient to fix. If you follow all the advice expounded on in this short article you will be sure to position your business to be much more competitive online.

To learn more on online search engine optimisation for launching new businesses kindly call 0117 325 1099.

SEO Vs CONTENT – WHICH IS MORE IMPORTANT?

We are often asked “why is my website not being found, is it the SEO or the content”. Without doubt, both content and search engine optimisation are important when we look at ranking a website and converting a visitor into a customer, as both of these in conjunction makes for a successful amalgamation as visitors and search engines like Google, view these elements and will base there consideration of your website on how these elements are created, marketed and advertised. The main reason you would employ these tactics for your business would be to draw visitors to your website, and convert them into customers with your content and a valid call to action. This article compares SEO versus Content and explains the relationship.

When we consider comparing SEO against content within your site, we need to look at the fundamentals of the two elements and what they actually consist of, as even a brief understanding of what the two elements do will convey the dynamic between the them, which is useful to understand when trying to compare them both.

Get your website found with SEO

However great the content on your website, it is unlikely to be found by people searching on Google unless SEO techniques have been applied to it.

When we look at SEO, we should divide it into certain elements that make up a successful SEO campaign, as these elements are vital to the overall effectiveness and success of the optimisation. Say we have an article that we are asked to SEO; we look for the ideal article, which would be around 800-1000 words as this is the optimum amount for content. We would also be looking to input your targeted “main keyword” that would make up around 1% of the content. Once established, this would rise to around 2% for the same size article. The article will also have many variations of your main keyword and related keywords. This is a very important format when we look at SEO and content, and how they are used in conjunction with each other, as it’s easy to create content that has no SEO usability, which won’t rank at all. Whereas if you try and integrate SEO into content when it’s being created, the finished content is going to have much more chance of being ranked and favoured by Google for many variations of your keyword.

We have to remember (still using Google as an example) that there aren’t any humans on a day-to-day basis looking for good sites to rank. What’s in place of an actual person are algorithms based on a rough idea on what good content should contain. It is therefore possible to achieve a certain formula to replicate these results that will comply with Google’s “good content” criteria. This is why we find it very important to stick to the SEO content format when we look at articles in particular, as this is the most effective format we have found that works well. Being able to use analytics to compare previous trends also helps, as we are able to see which new SEO techniques are most effective, as it’s clear if there is a breakaway trend that really takes off that we can adapt and develop these techniques for customer’s websites.

Once the content is published “offsite SEO”, activities that promote the content across the internet, are used to increase the popularity of the content. The more “popular” the content is seen by Google, the more likely it is the article or web page will rank well.

When we consider this aspect, it denotes a rough idea on what your content has to contain in order for it to rank and deemed effective in regards to SEO. When we look at what content brings to the picture, we need to look at the amount of promotion you are creating for the article, and an effective call to action, all whilst keeping in the constraints of 800-1000 words. Dissecting the article again in regards to content, we look at promotion within the article as content related to your brand.

So for a new website that needs to obtain ranking and “popularity”, the “offsite SEO” would consist of up to 5% promotion based on your keywords, 35% around your company name and brand, 35% aimed at your domain name and 25% around the natural phrases that people would use to link to your website such as “click here”. This is very much an establishing promotion formula, and as stated, is used on new sites that need to obtain popularity, from both human visitors and Google.

If you would like a review of your website in regard to SEO please contact us and request a “website audit report”. Call today on 0333 900 3322

Get your website found with Content

We have concluded that content on a website will not be found in search engines without SEO techniques being applied. However, a website will not be found in search engines unless it has great content.

Great content has three functions. Firstly, good content that addresses a problem for a potential customer and provides a solution, is likely to engage the website visitor and encourage them to continue reading. Secondly, once you have captured the attention of the reader you can provide a solution to their problem and start to convert then to a paying customer. Lastly, great content gives Google multiple opportunities to understand the message your website, or webpage, or blog post is trying to convey. Once Google understands the message, and if it deems it quality information, it will rank the content for searches based on the message.

The format of your content should be:

  1. Introduction to the issue / problem.
  2. Why this is usually an issue and the effects this issue can have for the reader.
  3. Name and explain a number of solutions for the customer and how they will resolve the issue.
  4. Why you are the company to provide these solutions.
  5. A call to action.

This can be as simple or as complicated as the subject matter allows. An example for a “leaking tap” could be:

  1. Leaking taps are an annoyance and yet easy to fix.
  2. A leaking tap can keep you awake at night with it’s continual dripping and, if you are on a water meter, cost you money.
  3. You could fix it yourself, by changing the washer (a brief explanation on how to do this and problems people may encounter}. Alternatively call an expert, such as a Plumber who can make the simple fix quickly and cheaply.
  4. At XXXX Plumbing we fix 100’s of leaking taps a year. It is a 15-minute task for us. We will fix the leaking tap for a fixed fee of £40
  5. Call us today and we will have that dripping tap fixed by bedtime.

Potential customers could find the website through searches for “how to fix a leaking tap”, and read through to the simple solution and possibly convert to a paying customer.

Fresh, engaging content should be added to your website on a monthly basis. If you have a competitor that adds “poor” content to their website monthly, over time your good content will help out rank them. If you have a competitor that adds good content monthly, then you need to add content twice a month. Be better than your competitors with the quality of your content and the frequency of the content.

If you would like a review of your website in regard to Content please contact us and request a “website audit report”. Call today on 0333 900 3322

Converting visitors to customers

Call To Action (CTA) is also a very important aspect we need to consider when building content, as it is the main driver for actual conversion of a visitor into a customer. It is also the most overlooked and most infrequently added portion of content to a website. Only this week, a business who requested we review their website said, when asked why they do  not have a call to action on a page, “people can find our telephone number on our contact us page”. A good CTA is not only easy to find, but is an obvious “next step” when the visitor finishes reading the content.

Something as simple as a link to your website at the end of the article can be classed as a CTA, whereas we would create a much more in-depth CTA, like introducing full contact information giving the visitor multiple avenues they can contact, rather than just a link to a website. Not all CTA’s are used to “sell”, as it all depends on the client’s needs and the whole agenda behind the marketing and optimisation. Another CTA may be a charities website trying to obtain a multitude of things, ranging from more donations, volunteering, job applications or even event sign-ups as these are all tangible items that the charity can use to it’s advantage, all be it not to strictly profit from, just to raise funds for said charity in this particular example.
Another example of a non-sale CTA would be the type to obtain information, as having direct access to someone’s contact information e.g. email address or social media page, gives you the ability to directly advertise to someone through a platform less saturated. This may be less true with contemporary media platforms since the scope for advertisement has been capitalised on. This is another side to CTA, as its still obtaining an asset that is beneficial to the company/organisation, which isn’t a sale. Some assets can only be obtained through CTA, which is why it’s important to have direct and straightforward CTA when integrating it into an article

Website SEO versus Content

SEO Vs Content Summary

We really shouldn’t be looking at comparing SEO and content as one being more important than the other, as they both have to work in conjunction in order to both attract visitors and convert them into a customer. Both are very important elements within creating a successful page that will host an effective call to action. Neither really works without each other as you could have the most informative and in-depth content on your site, but without SEO to make it accessible, people aren’t going to be able to access it unless you have a preliminary following already, either from social media or a local following. Without a pre-existing audience, the content isn’t going to be obtainable as it isn’t going to rank and that leaves the content stuck in a rut, where search engines aren’t seeing the page(s) you are displaying as a valid source of information. This really is the whole point of SEO, being able to apply certain formats and techniques of displaying your content that is going to create a good image according to Google’s algorithms that dictate what is good content and what isn’t.

Where to get help with SEO and Content

At Bamsh Digital Marketing we offer a number of solutions that can help your website being found on search engines.

Website Audit and Marketing Plan

We can conduct an in-depth analysis of your website. How it compares to accepted SEO practices, the relevancy and quality of the content and what you can do to positively effect both. We create a detailed report that highlights issues or confirms good practice. Where improvements can be made we detail every aspect in an action plan that either your Webmaster or company team member can implement.

Retrospective SEO for your website

We offer a one-off service where we will conduct an in-depth analysis of your website, prepare the detailed report on the actions required, and implement those changes for you. We highly recommend having the website audit created first before committing to the ‘retrospective SEO’ service, as the report may highlight only simple changes that can easily be effected within your company.

Content Creation for your website

We offer a content creation service for websites. We write engaging content, with SEO techniques applied, and add them to your website. The service is bespoke to your company, market sector and competitors activities. We offer content creation solution packages suitable for small businesses through to multi-national companies.

If you would like a review of the content and or SEO on your website then please contact us on 0333 900 3322. We will conduct a full audit of your website and provide you with a “website marketing plan” that you can apply to your website and finally get it found in search engines like Google.

Bristol Office

Internet House
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Bristol
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Lothian House
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Edinburgh
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Bamsh Digital Marketing is the trading name of Online Web Store Ltd. Online Web Store Ltd is a company registered in England and Wales with company number 08001735

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