Eco-Friendly, Green and Carbon Neutral Digital Marketing Company
The world matters to us. The owners and staff of Bamsh Digital Marketing have children and we would like to pass on a world that has cleaner air, oceans without plastic and where all children of the world have the opportunities that our own children in the UK enjoy.
Bamsh Digital Marketing CSR Policy Statements
Corporate social responsibility is vitally important to who we are as a company. Our policies ensure that we rigorously adhere to the highest standards in ethical behaviour, environmental sustainability, data security and more.
Reducing our carbon footprint
How we reduce our carbon footprint at Bamsh Digital Marketing
- All our company cars are either “hybrid” or “electric” cars
- All employees have the opportunity to take advantage of the First Bus Commuter Club (more details here)
- We encourage team members to use public transport, walk or cycle to work (25% currently do so)
- Where applicable we encourage team members to work from home (50% currently do on a regular basis)
- We are a paperless offices
- Over 90% of business meetings are by video conference or Skype
- We recycle all waste
- We only use rechargeable batteries
- Where feasible, we encourage the use of low energy laptops as opposed to desktop computers (80% saving in energy usage)
- All appliances have the best energy ratings available and all appliances are turned off, not put on standby, when not in use
- Any outdated equipment, such as computers, are recycled
- We buy refurbished and reconditioned equipment
- We offset our carbon usage
- Where feasible we use eco-friendly suppliers and partners (Google use 100% renewable energy)
Offsetting Our Carbon Footprint
We annually review and calculate our carbon usage and offset our usage so we are a “carbon neutral” digital marketing agency. Our process:
- Assess the current emissions – from travel, heating and work output
- Avoid – identify all activities causing emissions that can be avoided; e.g. replace some travel by video conferencing, install combined heat and power systems etc.
- Improve the efficiency of energy use to reduce CO2 emissions further.
- Offset – unavoidable emissions are offset through investment in Gold Standard projects.
- Review – Review the strategy annually to avoid more emissions and become more efficient every year, and step by step decrease the amount of CO2 emissions that need to be offset.
Below are some of the Gold Standard projects we have supported to reduce our carbon footprint:
Cleaner Cook Stoves in Rwanda
In Rwanda, firewood accounts for at least 86% of energy consumption and is the primary cooking fuel for 98% of rural households. The distribution of fuel-efficient cookstoves reduces the amount of wood burning in households, which means less harmful smoke, less indoor air pollution, and fewer greenhouse gas emissions.
The stoves are designed and produced in-country, providing much-needed training and employment to the region and ensuring that they are tailored to the cooking needs of families. CO2balance works closely with local NGOs and governments to ensure that stoves are distributed to regions without pre-existing markets for efficient wood-burning stoves. The stove is supplied at a highly-subsidised rate to ensure affordability for families unfamiliar with improved devices; in this way, CO2balance hopes to kick-start demand for improved cooking technology across the country.
This programme is comprised of fourteen micro projects, each of which will create 10,000 tonnes of emissions reductions through reducing the combustion of unsustainably-harvested biomass. The programme aims to reduce pressure on woodlands and wildlife, reduce indoor air pollution and improve the lives of local families.
- 140,000 tonnes of C02 emissions prevented
- 22,430 families positively impacted
- 109,907 people positively impacted
- 33,645 children positively impacted
- 75,000 tonnes wood (trees) saved
Clean water access for families in Laos
In Laos, over 80% of households must boil their water to make it safe to drink. Despite many taking this boiling precaution, preventable illness from drinking contaminated water is still a leading cause of death for children under five. But with a water filter at home, families can produce their own safe water every day.
The filters do more than just fending off thirst and illness. Without the need for boiling water, families are able to buy or collect less wood and fossil fuels, reducing smoke in the kitchen and protecting Laos’ beautiful forests from further deforestation.
TerraClear is breaking down the barriers that make clean water access a challenge for rural communities. Creative strategies and community-focused education and promotion are allowing TerraClear to change lives a few litres at a time. Through this project, they aim to provide the people of Laos with 100,000 locally-made filters by 2019.
- Average 40,000 tonnes of CO2 equivalent greenhouse gases saved annually by the project
- More than 40,000 water filters distributed to date
- Over 40,000 households benefiting from clean water so far
- Each filter provides at least 20-30 litres of clean water per day – meeting average daily household consumption needs
100 MW Wind Power Project at Anantapur
This 100 MW wind power plant, supported by Orange Renewable, is located in the district of Anantapur in Andhra Pradesh, India. The project consists of 50 Wind Turbines of 2.0 MW each generating clean electricity. To ensure the best possible outreach to the community, the project has a dedicated site team that works exclusively on engaging local stakeholders. The project adheres to best practices and has conducted an ESIA study in line with the IFC guidelines. The goal behind this project is to generate over 215 GWh of clean energy and positively impact the lives of local communities.
Project impacts and benefits:
At Orange, environmental and social responsibility is at the core of every step taken. Orange Renewable has been recognized jointly by Sustainable Maharashtra, INDIRA, World CSR Day and World Federation of CSR professionals agencies in the “India Sustainability Leadership Summit and Awards” with “Sustainable Carbon Management Practice Award” and “Sustainable Community Leadership Award” in 2017 for remarkable sustainable development.
At the project site; Orange conducted a detailed community ‘Need Assessment’ survey to understand local requirements and planned activities based on this feedback. Orange consistently invests in the following thematic areas:
- Supporting community health care and augmenting medical facilities
- Quality of education through supporting schools
- Develop and provide clean drinking water infrastructure
- Women empowerment through awareness and assistance
- Generating quantifiable employment for locals
- Safeguarding environment.
- Further activities are also carried out to support the “Clean India” initiative of the Government of India by investing in sanitary infrastructure.
The focus of all activities is to improve the quality of life in the vicinity of the project. Some highlights include:
Community Health Care:
- Lack of sufficient medical care in project vicinity is leading to serious health issues which are left unattended at an early stage. Community Health Camps in the villages of Nimbagallu and Amidyala resulted in the participation of 1326 locals. As per the need of individuals, health checkup was carried out and medicines were distributed to all in need. In addition to medicines, required food supplement was provided. At all camps dedicated female doctors and nurses are available.
- Apart from site-specific activities, Orange is also supporting 100 cancer affected children every year on a pan-India basis under the project “Adopt a Child (AAC)” of the “CanKids Kidscan” initiative, whose vision is to give a fair chance of survival to children who otherwise would have died for want of treatment.
Quality of Education & School Support:
- Furniture Distribution: The schools in the project region have no furniture for children. Students sit on the floor to study. However, this is particularly difficult during monsoons as water seeps in the classrooms. Preventing children from attending school on various occasions. Orange identified the affected schools and distributed furniture for over 500 students.
- Toilet Construction: Lack of working toilets in the schools has been preventing many girl students to attend school on regular basis. Schools and community facilities with no available toilet were provided with a total of 5 toilets and 2 urinals and 2 washbasins.
Develop and Provide Clean Drinking water infrastructure:
- The project region is known for being arid, hot and has one of the poorest underground water tables. During summers, getting clean drinking is necessary as tap water is not potable and safe for drinking. Orange has commissioned RO plant and cooler at the community centre in Nimbagallu. It directly benefits over 500 locals.
Women Empowerment through awareness and assistance
- Women Hygiene Awareness: There is very little to none awareness among women about hygiene for women during menstrual cycle. A number of health awareness program were conducted for adolescents and women in the local villages by Orange, teaching good practices.
- Sanitary Napkins Camp: Use of old clothes as a sanitary napkin is a prevalent practice leading to unhygienic conditions for women. The camps organized in Amidyala and Nimbagallu benefited over 300 women with months of sanitary napkins supplies.
- Knowledge Sharing: Orange has been helping women in the vicinity to connect and organize frequent meets to disseminate information and knowledge. Here women can discuss their issues and also learn techniques for better employment opportunities. Over 250 women have participated in these events.
Generating quantifiable Employment for locals:
- The project has led to significant employment opportunities for the locals. During the construction stage, the project engaged over 100 personnel of which over 50 were locals. Currently, the project results in employment of over 50 personnel of which 30 are residents.
Every activity carried out at the project site draws maximum attendees as mass communication material are deployed to attract locals. Pamphlets at Panchayat, posters, mike announcement, skits (Nukkad Natak) etc so everyone in need may attend benefits programs.
Apart from the site activities at this project, Orange has involved in CSR activities Pan India with an outreach spans to more than 50 villages, impacting close to 30,000 lives of 6000 families in 7 states of India. The group has successfully constructed close to 220 km of roads at various project locations. More than 550 km of transmission lines have been built at its project sites to enable electricity to reach the main grids. More importantly, the group has generated employment for more than 3,000 people in the remote areas in the country around its projects directly or indirectly.
Bamsh Corporate Social Responsibility (CSR) policy
Bamsh Digital Marketing believes Corporate Social Responsibility (CSR) is about understanding the business’ impact on the wider world and how we can leverage this impact in a positive way. In terms of what CSR will mean to Bamsh Digital Marketing, it is essentially an umbrella term to encapsulate how we impact and engage with (i) the environment, (ii) employees, (iii) the community, (iv) suppliers. Bamsh Digital Marketing undertakes significant activities in these areas and we follow a four pillar policy that can be seen below.
We value our Environment
We have committed to ensuring that we reduce our environmental impact and continue to improve our environmental performance as an integral part of our business strategy and operating methods. At Bamsh Digital Marketing we believe that organisations are responsible for achieving good environmental practice and should operate in a sustainable manner and we will encourage our stakeholders to do the same.
We value our Employees
Bamsh Digital Marketing is an inclusive organisation committed to fairness, equality of opportunity and diversity in all its employment practices, policies and procedures. We are committed to ensuring we have a healthy and educated workforce whose views are listened to and respected. We nurture ambition and ensure that all employees are able to develop relevant skills and knowledge to enrich their contribution and carve their own career path.
We value our Community
We have committed to building mutually supportive relationships with the wider community including national and local concerns. At Bamsh Digital Marketing we are actively involved in charitable giving and encourage our staff to engage in this process.
We value our Suppliers
We have committed to ensuring that all our suppliers have good business ethics and meet the standards we hold in high esteem. We aim to develop relationships built on shared trust and communal responsibility.
Community and the Environment
Each year we compensate for the carbon we produce. We consistently invest in community projects to improve the lives of others and to make improvements that contribute to a cleaner environment.
Having made savings by cutting our CO2, we can pass on the benefits through channelling some of these savings to projects such as those above. A relatively small amount of money can make a big difference when targeted carefully. By combining our efforts with other organisations – focusing on quality projects which we feel will make a big difference – we are proud of our contributions and positive activities in the field of Corporate Social Responsibility.
Charity and volunteering
Each year, charitable donations from staff are raised through various events held throughout the year. Members of staff also raise money through sponsorship for various sporting events. Through sponsorship and volunteering we support local rugby and football clubs, specifically, the junior teams.