SEO and WCAG Compliance

Most business websites in the UK will get at least 50% of their website traffic (people visiting their website) from users on a mobile phone.  If your website could not be easily used, or understood, by potential customers whilst using a mobile phone, you would address the issue as a priority.

In the UK, over 20% of the population have one or more permanent disabilities and many more have temporary disabilities*. Many of these may have difficulty using your website. The same priority should be given to people with disabilities accessing and using the website as you would mobile phone users.

*source (https://www.scope.org.uk/media/disability-facts-figures/)

So, “Accessibility” is an important part of running your business and your website.

It makes business sense to ensure that your business’ website, content, services and products are accessible to all customers, regardless of abilities or disabilities.

In the UK, the issue of accessibility of a website is covered by the WCAG compliance standard.

What is WCAG Compliance?

Web Content Accessibility Guidelines (WCAG) 2.0 is a standard that defines how to ensure your website content is accessible to people with disabilities. 

Accessibility includes a wide range of disabilities, including visual (blindness, partially-sighted and colour blindness) auditory (deaf and hard of hearing), physical, speech, cognitive, language, learning (Dyslexia and ADHD for example), and neurological disabilities. 

WCAG, 508 and ADA Compliance

ADA (American with Disabilities Act) is a civil rights law that protects people with disabilities being discriminated against, in any walk of life. This includes the use of the internet and any websites.

Whilst ADA will not apply to most UK businesses, those that provide information, services or products in the USA will likely need to comply with the act.

The use of the act for litigation has increased significantly in the last few years, with notable cases brought against Dominoes, Netflix, Harvard University and Uber.

 

Section 508, is a US Federal Law requiring Federal Agencies to use and maintain information in a way that makes it accessible for people with disabilities. It is very unlikely that this law would apply to UK business websites.

 

Web Content Accessibility Guidelines (WCAG) is a standard that has been adopted by the UK Government. 

WCAG Compliance and Website SEO  

Search Engine Optimisation (SEO) is the ongoing strategy and practice of making your website “search engine friendly” so that it appears high up in the search engine results page and attracts visitors to your website.

WCAG compliance aims to make your website more accessible to all users.

Some practices that an SEO Agency may undertake to make your website rank higher will impact your WCAG compliance. 

Consideration of WCAG and SEO should be a part of your overall strategy for your website, especially as both aim to get visitors to your website and make it easy for them to become customers.

8 Ways to Make Your Website WCAG Compliant 

1. Use “Alt Text” In Images

The old adage ‘a picture is worth a thousand words” is normally very true on a website. A product or service can be demonstrated or shown in a simple photograph or diagram, however, visual elements of a web page, such as images, can be a barrier to blind, visually impaired or colour-blind users.

These users will often use software such as Braille or screen readers to verbally describe images on a page. Although they cannot ‘read’ the image itself they use the description of the image, called ‘alt text’, to verbally portray the image to the user.

Most SEO experts will use ‘Alt Text’ for the purposes of website optimisation. Making use of the image file name, title, and long description allows both SEO and WCAG compliance to be improved.

2. Ability To Enlarge The Font Size

Usually, when a website is designed and built, the written word on the site is designed to be aesthetically pleasing.

More and more often we are asked to build websites with minimal wording and more imagery.

Whilst this may make the website look and feel as the business wants it to, it may not give visually impaired users enough information for them to understand the messages on the website, it may also not give search engines enough content to rank you for all the search terms you would like to be found for.

A balance of usability and aesthetics should be built into the website.

Where text is in a website, it should be at a font size that allows it to be read easily, especially on a mobile phone.

Even better add functionality to your website that allows the user to set the font size themselves.

How you want visitors to communicate with your business should be clearly signposted. Call to actions, such as telephone numbers,  email addresses or buttons should be large and obvious. This is good practice for any website and not just those seeking to be WCAG compliant.

3. Think Colour Contrasts  

As well as the size of text, you should consider the colours used on your website and how they contrast. 

People with vision impairments such as retinitis pigmentosa, glaucoma, diabetic retinopathy, and cataract have low colour contrast sensitivity. 

Of course, people who are colour blinds will also see your website differently. Many colours may fade into each other.

Allow functionality to allow the user to change the website to ‘high contrast’, ‘negative contrast’, ’greyscale’ and a ‘light background’.  This should make the website accessible for most visual impairments.

Ensure that your ‘call to actions’ and ‘buttons’ have a contrasting colour.

4. Add Keyboard Navigation 

For blind, visually impaired and disabled users, navigating your website can be challenging.

Rather than a ‘mouse’ or trackpad, these users will use the keyboard (or a Braille keyboard) to navigate around your website. 

As they can’t use a mouse to browse the site, you have to incorporate keyboard navigation into your website.

Blind users will use Braille keyboards to access your site. 

Use visible HTML links, buttons, and form fields to make sure all of the elements of your website are accessible via the keyboard. 

5. Make Your Videos Accessible To All

Having a video on your website is fantastic for user experience and SEO. 

However, visually-impaired and blind users of the website cannot see the video and deaf or hard of hearing can’t hear the video.

Videos and other multimedia elements on your website play a critical role in increasing the user engagement on your website. 

Make use of ‘closed captions’ in your video. This where spoken work or audio is written out and runs at the same time as the video, so the video can be ‘read’ and heard as well as seen.

Uploading your video to YouTube and adding this version of the video to your website is best practice for SEO and accessibility. The user gets the benefit of the closed captions, that are automatically generated by YouTube, and the loading speed of your website will be faster compared to you having the actual file on your webpage.

6. Consider Your URL Structure 

The screen readers that visually impaired visitors use will read the URL (the website address for that page). Giving the user more information in that URL allows then to better understand the page it is linked to.

An example from our site could the SEO Consultancy page.

Poor URL Structure: https://bamsh.co.uk/consultancy

Better URL Structure: https://bamsh.co.uk/seo-consultancy-services/

For both SEO and accessibility try to avoid using anchor text (the wording that links through to another page or website) such as “Click Here” or “Read More”.

7. Add Labels To Your Contact Forms 

Of course, you want contact forms on your website to be easy to complete for all. However, many forms have what is called ‘placeholder text’ in them. This is, usually light-grey in colour, wording inside the contact form box.

This is particularly irritating for all users of the form, but more especially for visually-impaired users.

For most, the grey writing disappears as the user writes their information – meaning they no longer know what information was being requested for that box. A simple distraction away from the screen and they have to delete their information to get the grey texted instructions back.

For many, this text is too small and light-coloured to be able to be read. As the information is inside the “field”, most screen readers will also ignore it. Allowing users to increase the font size will not increase this text.

Rather than use placeholder text, add a label to each field. This will remain as the user enters their data and allows you to colour and size the label. Also, if the user has the ability to increase the font size, it will work on this label.

8. Don’t Use Tables and Pie Charts (Unless Absolutely Necessary)

Software that visually-impaired users utilise, such as screen readers will ‘read’ how many columns and rows a table has, but not necessarily the data within.

Think how a fully-sighted user uses a table? A ‘table’ is usually a comparison of the two axis – one running across the top, and another running down the left-hand side. To get the results of the data, you scan across from the left-hand side until underneath the correlating box from the top. A screen reader just sees data – it cannot draw a comparison from the column and rows.

Pie Charts are similarly confusing and difficult to read, with the added disadvantage that they usually use different colours to indicate the data, which is fine if you can see a definition between colours.

What is the law on WGAC and accessibility? 

The law on accessibility can seem daunting, especially for multinational organisations. Here we look at the key legislation in the UK for Public Sector and Business websites. 

UK Commercial websites & WGAC

The accessible use of every UK website is covered by the Equality Act of 2010. This act promotes a fair and equal society and protects all individuals from any unfair treatment.

Businesses and website owners are required by law to make “reasonable adjustments” to their website to make it accessible to people with disabilities.

Although a few UK companies have faced legal action brought about by the RNIB (Royal National Institute for the Blind), these cases were settled ‘out of court’. So, at the time of writing, there is no legal precedent in the UK and the act has not been tested in law.

That said, the UK Government has adopted WGAC as a standard for public sector websites (WCAG 2.1 AA to be exact).

Though the question of legal compliance is important, again, I would ask you to consider why you wouldn’t want to make your website more accessible to 20% of the population?

UK Public sector websites & WGAC

Whilst people have a choice whether to use a commercial business website and can choose to leave your inaccessible website for a competitor’s more accessible site, people may not have a choice when using a public sector website or mobile app and so they must be accessible to all.

Most public sector websites do not meet even the simplest of WCAG compliance testing.

It is a challenge for public sector websites. They are usually very old (in website age) have been added to and extended over the years, hold huge amounts of data and PDF’s and are not mobile-friendly for any user, let alone on who is visually-impaired.

From the 23rd September 2019 new accessibility regulations have come into force and public sector websites will need to meet accessibility standards and publish a statement saying they have been met. 

Existing public sector websites had until 23rd September 2020 to comply. 

All mobile apps have until 23rd June 2021 to comply. 

It is not absolutely clear who the regulations cover but according to Gov.uk public sector bodies include: 

  • Central government and local government organisations 
  • Some charities and other non-government organisations – especially where significant funding is from the state. 

New public sector websites (published on or after 23 September 2018) had to comply by 23 September 2019. All other public sector websites by 23 September 2020 

Public sector mobile applications by 23 June 2021 

The requirements are applied to all public sector bodies, although certain organisations and types of content may be exempt. Even when exempt by these regulations, all UK service providers have a legal obligation to make “reasonable adjustments” under the Equality Act 2010. Meeting these accessibility standards is a way of proving that you’ve made “reasonable adjustments”. 

Who is exempt from WCAG?

Two terms are important,’Reasonable adjustments’ and “disproportionate burden’.

Currently, commercial websites that do not serve or are funded by local or state government need to make reasonable adjustments to make their website accessible to all.

Where complying with the standard and fully meeting the requirements is too large for an organisation to cope with, this is called a ‘disappropriate burden’ in the accessibility regulations.

For example, a local Council may make the case that to ensure their website fully complies with the required standards would take £1M from the Council budget which would otherwise be used on vital services. You cannot make the case for a ‘disappropriate burden’ based on lack of time, knowledge or other higher priorities.

Also, wherein the example above fully meeting the requirements could be argued as a ‘disappropriate burden’ based on budget and funds, it could not be argued that simple changes to the website such as making the telephone numbers, call to actions and buttons more accessible (a relatively low-cost change) are such a burden.

It would similarly be difficult to argue ‘disappropriate burden’ where the website page is regarding services directly beneficial to those with accessibility needs such as a page of information on the Disability Living Allowance or where a page should be accessible for everyone, such as registering to vote in an election.

An ‘accessibility statement’ should be published on the website or mobile app stating the parts of the website that are not fully accessible and why. It should also offer an alternative way of getting the information.

“Even if you’re exempt from the accessibility regulations, or judge that meeting them would be a disproportionate burden, under the Equality Act 2010 or the Disability Discrimination Act 1995 (in Northern Ireland) you’re still legally required to make reasonable adjustments for disabled people when they’re needed – for example, by providing the information they need in another, more accessible format”. Source: gov.uk  

All UK service providers have a legal obligation to make reasonable adjustments under the Equality Act 2010 or the Disability Discrimination Act 1995 (in Northern Ireland). 

The following organisations are exempt from the accessibility regulations: 

Non-government organisations like charities – unless they are mostly financed by public funding, provide services that are essential to the public or aimed at disabled people public sector broadcasters and their subsidiaries 

The following organisations are partially exempt from the accessibility regulations: 

Primary and secondary schools or nurseries – except for the content people need in order to use their services, for example a form that lets you outline school meal preferences 

Partially exempt organisations would need to publish an accessibility statement on their website. 

Summary: 

The United Kingdom requires business owners to make reasonable adjustments to their websites following the codes of practice according to the Equalities Act 2010. 

The laws of the UK, New Zealand, Australia, and Hongkong specify that businesses must meet the AA levels of Web Content Accessibility Guidelines to be deemed accessible. 

If you want to expand your business to Canada, you must ensure that your business website meets the current Accessibility Canada Act (ACA) of 2019. 

The accessibility requirements of IS5568 are based on Web Content Accessibility Guidelines. 

To make a website complaint, you must meet the WCAG 2.0 guidelines as the current regulations are similar to that. 

Source: gov.uk 

 

SEO vs PPC: Lead Generation for Businesses

The success of any online business profoundly depends on the ability to generate traffic. Having more visitors streaming to your site means more leads and sales for your business. Even though you can generate web traffic through a host of ways, the two leading methods for turning web leads into customers are SEO and PPC.

So which method is superior to the other? Well, there’s no definitive answer to this question, even though it’s been asked countless times. The two methods do have their own pros and cons as we will learn shortly. Understanding which method is suitable for your business will ultimately depend on your niche, circumstances, goals, budget or any other substantial reason.

Remember, there are instances where it will make more sense to combine the two methods to attain more traffic for your business. In this post, however, we’re going to answer the classic question that most marketers often ask regarding SEO vs PPC. As well as which option of the two is ideal for promoting your business online.

Defining SEO and PPC

SEO can simply be described as a process of tweaking on page and off page elements to enhance the position of a website in search results. Websites that rank on the first page of Google pull in the majority of traffic coming from search engines. The same cannot be said of sites on the second page and beyond.

On the other hand, PPC can be defined as paid advertisements displayed on top and below organic search results. PPC ads produce instant results, though they may cost a lot of money depending on the target keywords.

SEO Vs PPC

SEO vs PPC: Which method is superior?

We’ll first discuss the pros and cons of SEO before delving into PPC  advertising for the same. Being able to pinpoint where the two methods can best be utilized is the key to acquiring more traffic and leads for your business.

Benefits of SEO:

Help increase awareness about your business

When your website ranks favourably in search engines results for a number of target keywords, it means more people are able to access your content and core offers and products. Over time, people become aware of your brand and the solutions you present in the market.

 Grows your brand online

Every time your website appears on the first page for certain commercial or buyer terms, it gains authority in the eyes of searchers. Having authority on a particular subject can have heaps of branding advantages, as more people start to rely on your advice when making vital buying decisions. In the end, building a strong brand online can help your site realise more traffic and leads each month.

Establishes credibility and trust

The majority of online shoppers trust organic results over paid ads when searching for products or services online. This means you’ll likely have more steady leads and sales if you focus on boosting your website in search results over paid ads. Adding reviews and other reputation signals or your page can increase your credibility and trust even further.

The potential for web traffic to increase is high

A rock-solid optimisation strategy can yield sizable traffic for your business. The good thing about SEO is that as your rankings improve, your site gains more traffic that you can convert into customers. In short, attaining good ranking positions for several keywords can bump up your business revenues by a great deal.

Low-cost traffic

Traffic coming from organic search won’t cost you anything. Of course, you’ll have to spend some money with an SEO Agency or on writing quality content and building links to do well in search. After accomplishing good rankings, you won’t be charged for clicks coming to your site.

Has a great ROI

Organic search traffic tends to convert better than paid ads in most niches. People trust organic results more than sponsored ads when searching for information on the internet. Your business will generate leads in the long-term if you focus on improving your site rankings.

It’s more cost effective

The cost of implementing SEO may seem high when starting out, especially if you’re hiring internet marketers to help out from the start. However, good rankings will, in the end, justify your heavy outlay in the end. Overall, it’s more cost effective to optimise your site for organic search than to rely on paid advertisements in the long term.

It’s more sustainable

Even though search engine optimisation can be a lengthy exercise, the results yielded from your hard work can last for long period. On the flipside, PPC depends on your ability to spend consistently. Once your ads stop running, Google stops sending traffic to your site.

Improved click-through-rate (CTR)

Since most searchers trust organic results over paid ads, sites ranking on top of the first page will most likely receive more visits from users than paid ads. Research has shown the click-through rate for organic search trumps paid ads in most verticals.

SEO has long-term benefits

SEO can be a strategic asset to your business if you play the long-term game. Though SEO takes time to implement, the results can be profound for your business since you’ll be literally getting free leads every day. You’ll certainly have a strategic advantage over competitors using paid search ads to generate leads.

SEO disadvantages

Slow to yield results

It’s not all rosy for SEO, however, as there are disadvantages of using this traffic generation as well.  Organic growth can be slow and frustrating in the early stages, as your site gains a foothold in the Google search index. This means you can’t rely on SEO to provide your business with instant leads.

Its success is tied to quality content

In addition, search engine optimization success very much relies on quality content. Good content has the ability to generate quality backlinks automatically, while poor content has no chance of picking up any valuable links. If your business doesn’t have enough budgets to buy quality content on regular basis, it’s going to be difficult to compete with big brands spending huge marketing budgets on content marketing.

PPC Advertising Advantages

Even though search engine optimisation has a better click-through rate and is trusted more by web searchers, there are instances where PPC advertising may be the best solution for your business. Here are some of the reasons why.

Top position placement

The advantage of PPC advertising is that your ads get placed above organic search results. If you have a sizable budget, there’s no reason why you cannot expose your business to more targeted traffic.

Optimised ad copy

PPC offers business an opportunity to target businesses in a more granular way than search. As an advertiser, you have more control of people you target, meaning you can precisely target people who are likely to purchase your products or services.

You can promote your business with visual ads

PPC enables advertisers to target search traffic with visual ads. Visually appealing advertisements tend to convert better than organic search results.

Increases brand awareness

Running PPC ads can be beneficial to your brand. As more and more people are exposed to your ads, your business gets more brand visibility.

You can manage your budget better

PPC allows marketers to manage their budgets better. Marketers can be able to allocate their budgets with precision and control the number of leads from any given campaign.

Offers marketers accurate targeting options

As stated earlier, PPC ads allow business to laser-targeted customers more than organic search results. Well-thought pay per click advertising can target searchers based on their demographics, behaviours, location, language etc.

Easy and fast setup

Unlike organic search results which take time before generating leads for your business, PPC offers immediate results. Marketers can set up ads quickly and start generating leads for their business straight away.

Enables agile testing

PPC advertisements give marketers the ability to test concepts or ideas quickly. It allows marketers or entrepreneurs to quickly assess whether their ideas or concepts are commercially feasible.

Offers marketers unrivalled marketing intelligence options

Google generally hide their search data if you’re trying to rank organically. But the same data is freely available to marketers with PPC accounts. Some of the market intelligence data you can access while running PPC advertisements include the cost of keywords, your conversion percentage and plenty of other important metrics you won’t get with organic search.

Offer marketers advanced AB testing options

With PPC advertising, you have the ability to split-test your ads as well as your landing page to boost conversions.

Stability

PPC Advertising offers marketers reliability and stability. Marketers can set up their ads quickly and start generating leads for their businesses without worrying about their ads disappearing. This is unlike organic search where your website could be deleted from the search index without notice.

PPC ads disadvantages

Despite offering marketers lots of customisation option and immediate results, PPC advertising has a number of cons. Learn more below.

Costly

PPC advertising can be very costly, especially if your ads are not set up the right way. Also, in some niches, the cost per click is very prohibitive, especially if you’re a small business. Creating and managing your PPC advertising should be left to the experts.

Requires constant investment

PPC advertising may not be sustainable for lots of businesses because you have to increase your marketing budget all the time, in order to get your return on investment. The moment you stop running your ads, Google immediately stops sending traffic in your way.

Bidding for keywords can go out of control

PPC costs can spiral out of control in some niches especially where lots of marketers are competing for the top spots. In such a case, many small businesses may be unable to win the bidding war against big brands with humongous marketing spends.

Easy to copy

PPC ad campaign can easily be copied, unlike organic search. Marketers can easily copy your ads in a very short time and start outbidding you at the top of search results.

PPC vs SEO: Which Method is better?

Now that you’ve read the pros and cons of both SEO and PPC you shouldn’t have too much difficulty deciding which method is ideal for promoting your business.

Local businesses can easily rank on organic search thus SEO may be the ideal method for generating leads locally. On the other hand, a business targeting e-commerce keywords will have more success with PPC ads since its unlikely they can outrank giants like Amazon or other high authority sites already established in organic search.

In addition, if you need immediate leads then PPC may be the best method of garnering traffic to your site. On the flipside, if you wish to build authority in your industry, then you’ll find more success with SEO.

Integrating SEO with PPC

SEO and PPC can work together to produce more leads for a business. Marketers can create short-term and well as long-term digital marketing goals by leveraging on the strength of both techniques. In short, an integrated strategy where you blend PPC with SEO has the potential to take your business to the next level.

The advantages of running SEO and PPC combined include:

  • Marketers can use refined keyword data from PPC to improve their organic search campaigns
  • Integrated ads can yields more clicks for your business both in the short-term and long-term.
  • A/B testing and landing page optimisation in PPC campaigns can be used t improve organic search performance.
  • Marketers can retarget organic search traffic with PPC ads, to maximise lead conversion.
  • PPC allows you to test winning keywords that you can employ in your organic search campaigns
  • The two methods can be used to target prospects from each stage of the buyer journey

In the end, experts’ advise businesses to combine both SEO and PPC when generating leads online. However, you can start generating traffic with one method, and then gradually introduce the other. Ultimately the most superior method of generating traffic depends on your business model and the goals you want your business to achieve.

9 Great Reasons Why Your Business Website Doesn’t Need SEO Outlined by Bamsh Digital Marketing

Reasons why your business website doesnt need SEOWhat? An SEO agency suggesting there may be some businesses or websites that would not benefit from being optimised? Have turkeys started to vote on Christmas? Any good SEO company will be happy to state if their services would not deliver the goals of a company. A good SEO company will want to discuss the return on investment (ROI) of their services. A great SEO company will be looking for a long-term partnership that benefits your bottom line. Here are 9 reasons why your business website doesn’t need SEO.

1. Your Business Provides a Service or Products That Don’t Get Searched

If your business is first to market with a product or service you may well have created a solution for a problem that potential customers do not realise they have. If people are not aware of the problem, and obviously not aware there is a solution, there simply will not be any searches in Google for your offering.

An example of this is a business we were in discussions with. They provide a service where they change your energy supplier (gas and electric) for you, everytime a cheaper rate is available – all automatically. Most homeowners consider it too troublesome or complicated to calculate the cheapest rate available and then apply to switch to a new supplier. Whilst many people would be aware that they should change their energy suppliers, they would not be aware that a service is available to do so for them. So research into keywords such as “automatic cheap energy” or “automatically switch my energy supplier” would have zero searches a month. Ironically, a few weeks after our discussions with the company, the automated energy switching or “flipping” market exploded, with a number of large comparison websites offering the service. If the company we were talking with had utilised our services they would have had a jump on the industry!

Search Engine Optimisation or SEO was a very little known term when we started offering it as a service back in 2012. If a company website was not attracting business, they assumed they needed a new website and not necessarily that it simply needed optimising. Now, amongst savvy business owners, SEO is a well known and trusted service to get leads for a business.

2. Your Business Need Leads Today

Yes, you understand that SEO can improve your website, deliver leads and as a long-term strategy delivers the best return on investment. However, your business needs enquiries and leads today.

If your business demands highly targeted leads and enquiries, the fastest way to attract them is either with Google Ads (Pay-Per-Click or PPC) or Facebook advertising, which can start delivering enquiries within a few hours.

That said, many new businesses to our agency, utilise PPC whilst waiting for the SEO to have a meaningful positive impact.

3. No Capacity Within Your Business

Good SEO services will drive potential customers and leads to your business. What good are leads though if you cannot fulfil the orders in a timely manner?

When discussing our services with a potential client it is the first question we ask – “how many more sales can you deliver in a reasonable timeframe”.

We are often surprised by some business owners that want to use our services to rank above competitors. They couldn’t handle the extra enquiries. This is “vanity SEO” not a long-term business strategy.  “Rankings are for vanity, sales leads are for sanity”.

4. Website Built on a Platform that is NOT SEO friendly

Websites are usually built on platforms or “Content Management System” (CMS). An example of such platforms is WordPress, Wix or Squarespace. Most, but not all, platforms allow you to improve the optimisation of a website. Some platforms work on “themes”, some of which allow optimisation and some that do not. WordPress has optimisation built into the core of the system and regardless of the theme allows for SEO. Squarespace themes dictate the whole CMS system, so some themes allow SEO and some do not.

If your website is a “coded” website, meaning it was built using “code” and not a CMS system, SEO is possible but much more time-consuming (read into that “costly”) and often it is more cost-effective to have the website rebuilt on a platform and then implement SEO.

5. Your Business, Services or Products Change Frequently and Fast

If your products are constantly changing then optimising the website can be ineffective. For example, Ticketmaster sells concert tickets. The “big groups” and popular bands often sell all the tickets for their shows within minutes. Optimising the page that sells those tickets would be pointless. SEO could be applied to the whole website to get traffic for more generic terms such as “buy concert tickets” though.

6. Your Business is the Product

If your business sells a product that is exclusive to you, it is likely that a search for that product will return your website in the results without any SEO. An example could be “Apple”. Although other stores sell Apple products, because of the relevancy of their website to any related search, a person searching to buy an Apple product is more than likely going to get the Apple website at the top of their search results.

7. Limited Budget

As much as you want more leads for your business, you simply do not have the budget. It is the “chicken or the egg” dilemma of digital marketing. Although SEO costs can be very reasonable and deliver a great return on investment in terms of revenue and profit – you just don’t have the working capital. The solution to this conundrum is “lead generation”. Lead generation is where the SEO service pays all the costs of getting leads to your business and you pay for each lead. This way you get sales and revenue without having to commit to an ongoing service. Once you have established the volume of leads and the revenue you can enjoy (and built up some working capital) – you can switch to a monthly subscription or SEO service.

8. You Have Time on Your Hands

Your business is booming and you have systems in place where it (almost) runs itself. You have plenty of time, and a little expertise, to be able to create fresh content such as 2 or 3 articles a month, a video and a press release.

We find the reality is that most business owners know their website needs work, yet they simply do not have the time. Outsourcing to an SEO agency allows them to carry on with the day job and what they are best at.

9. Your Business Does Not Have Any Competition

This is actually more common than you would expect. If you have a franchise agreement and are the only supplier in the area or you are an independent business without a competitor in the local area you may be returned in the search results without any optimisation of your website. As long as Google can make sense of your products and where you are located.

Say you are the only “Thai restaurant” in a small city or town. It likely that a search for a Thai restaurant in X” will bring your website back at the top of the search results.

For most businesses, there is a competitor either locally or a national competitor trying to appear as locally based.

Of course, a savvy business owner of a Thai restaurant would want to compete and beat in the rankings, all the other restaurants in the city or town, not just those customers searching for Thai food.

 

Marketing Feature for SignLink Magazine – offering advice on digital marketing for Sign Writers

signlink marketing for sign writersBamsh Digital Marketing was honoured to be interviewed by SignLink magazine.

Martyn Lenthall, founder and SEO Director, faced the tough questions on marketing and the signage industry.

“How can signage companies utilise marketing to promote and grow business?”

The days of relying solely on word of mouth and traditional advertising are long behind us. Only a few years ago a good sized, coloured advert in Yellow Pages was enough to keep a sign business busy. Although the customers are still out there, some may say more now than ever, the way to attract them to your business has changed.

For many traditional sign companies, with either a retail space or an office, the online world of marketing is either where the low-cost competitors or the “big boys” are based. However, there is room for the small to medium size business to get their fair share of the business. In an area where there is heavy competition, the first to use online or digital marketing in the area will likely take more than their fair share!

When it comes to being found online there is only one place to concentrate on and that is Google search results. Many businesses shy away from trying to get the most from Google as it can seem daunting or costly. It does require a degree of expertise to get the right enquiries from Google, however that expertise can be bought relatively cheaply and deliver a great return on investment.

It is thought, and our at Bamsh Digital Marketing experience shows, that Google prefers small businesses in its results. Google wants to give the users of their search engine their preference, which is a reliable and authoritative local accompany. Increasing your online presence can greatly promote and grow your business.

“Is there a set of marketing strategies that you would say form the foundation for successful marketing for sign writers?”

The foundation of any marketing strategy is the company’s website. However you get traffic to the website through digital marketing, the website itself MUST have some of the “best practice” to convert a website visitor to a potential customer. Otherwise, all efforts and budget to drive them to your website will be wasted. Best practice includes:

  1. First 15 seconds – when people land on your website they will, on average, make a decision if your company, products and services are what they are after in the first 15 seconds. At that point they will leave and look at a competitor’s website or will stay and read your information. Is your website such that within 15 seconds a visitor can tell if your business is high-end or offering a low-cost solution? Can they see images of all of the types of services or products your offer? Is there an immediate sales message to grab attention? If the answer to any of those are “no” then you need to review your current website.

 

  1. Make it super easy to contact you – what is your preferred method of a potential customer to send you their lead? Would you like them to call you or send an email? Which method has the best conversion rate?

Potential customers will not spend time hunting around for a way to contact you. If your website has the contact details on a “contact page” or your telephone number at the top or bottom of the page, you may as well not have a website at all.

Once you have decided your preferred way for people to contact you then add that to your website at every “page scroll”. A page scroll is where on a page a visitor has to scroll down to see more of the page. Wherever someone is on any page there should be in view your preferred method to contact you. This can be an “email us now” button that opens a contact form or a “call us now button” that starts a telephone call.

  1. Make your website fully responsive – regardless of your type of sign company, services, products or location, over half the people that visit your website will be doing so on their mobile phone.

Does your website have a mobile friendly version? This doesn’t mean that it can be just viewed on a mobile, it needs to adapt or be responsive regardless of the size of the screen the user is using. This is called a “responsive website”. It is widely unknown that Google has two search engine results. One for laptop and desktop users and one for tablets and mobile phone users. If your website is not fully responsive, then it is quite likely that your website will not be shown in these results – meaning that over 50% of your potential customers will not be able to find or see your website.

  1. Authority – Website authority has two meanings. Authority, as seen by Google, and authority as seen by website visitors.

Google reads and scores every website for “authority”. Whilst some of this score is associated to the age of the website address, most of it is attributed to the content on your website and the number of other websites that link to yours. The higher your authority with Google, the higher you will rank in the search engines.  Digital marketing agencies, such as Bamsh Digital marketing, start the process of ranking a website by reviewing the “authority” of the client’s website and the authority of the local competitors who are ranking well. This forms part of the strategy to getting our client at the top of the rankings and taking website traffic from local competitors.

Authority with website visitor is completely different. Remember, you have 15 seconds to make an impact, so high on the home page of your website should be examples of the signage and work you have completed with well-known businesses, highlighting that these well-known and recognisable brands trusted you with their signage.

  1. Let previous customers make the sale for you – have you ever bought a product online or booked a holiday? What was the deciding factor? Price? Or was it the previous customers reviews and feedback? A recent large-scale survey found that 93% of people stated that reviews influenced their buying decision.

Customer reviews and testimonials are a simple way to hugely drive up the conversion rate of your business. Genuine customer reviews, added to the website in the correct way, will also help with rankings and being found by local customers.

6. Keep the website fresh – Google loves fresh content. A long article (2000 words) or a couple of short articles (600 words each) each month on a subject related to the signage industry will give your website a huge boost in rankings. Google prefers and promotes (in the rankings) websites that regularly provide new content.

7. Be found for what people are looking for – the words and terms that people put into Google, called “keywords” in the marketing industry, need to be used throughout your website.

In an industry full of technical jargon it can be easy to lose sight of the basic, general and sometimes old-fashioned terms that people might use when trying to find a sign business.

An out of industry example would be for a removal company. More people search for a “man with a van” than they do a removal company, in fact, in the UK around 1,500 people a month search for a removal company, over 27,000 searches for a “man with a van”. Most removal companies would be horrified to be associated with the man in a van service, however, virtually all removal companies offer “small moves” and guess what? They complete the small move with a man in a van.  Having a page or content on their website regarding “small moves” and mentioning a “man with a van” service could attract 18 times more traffic and potential customers to their website.

The most used terms in the signage industry and associated products are (Monthly UK Volumes)

Keyword           Avg. Search Volume

banner printing             3559

sign writing                   2900

shop signs                     2400

sign makers                  1092

custom neon signs        1058

vinyl signs                     1058

vehicle graphics             1000

shop front signs             1000

sign makers near me     1000

magnetic signs              1000

metal signs                   880

business signs               872

custom signs                 661

sign company                624

sign maker online          590

sign shop                      542

outdoor signs                476

neon sign maker           387

custom made signs       170

commercial signs          138

outdoor business signs  121

store signs                    38

 

Nearly three times more people search for “sign writers” than “sign makers”, yet most businesses would use the latter term throughout their website. Worried everyone is buying online? “Sign makers near me” is searched almost as much as “sign makers” – people are looking for local companies and this is why Google loves to promote local companies.

8. Show examples of your work – when someone has a need they prefer to see an example where their need has been fulfilled by you. Case studies are a perfect way to showcase examples. A short article regarding the last sign you made. Where it was to be placed, any restrictions on the signage, any specific customer requests and how you satisfied them – are all good content to add to a case study

“How can signage companies utilise social media in their marketing strategies?”

Many businesses still don’t realise the power of social media and this is a mistake. Social Media platforms, for example, Twitter and Facebook have become respectable places for any company to attract qualified prospects. Facebook has in excess of 38 MILLION active and frequent users in the UK and the number is expected to rise to a number exceeding 42 MILLION by 2020. No matter if your company sells to consumers (B2C) or other companies (B2B), your potential customers are on Facebook and using it often.

Facebook is excellent at raising awareness during the customers “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products and solutions in front of prospective customers at the “buying” stage. With such a substantial target audience and also the versatility to target customers through the entire buying process, Facebook is often a good avenue to obtain leads and sales and to deliver a wonderful return on investment.

To set-up a business Facebook page (called a fan page) is free and relatively easy to do. Although marketing and remarketing through Facebook require investment, having a Facebook page allows customers to recommend you through Facebook.

“As most of the businesses in the Sign Industry are Small to Medium Businesses (SMBs), do you have any advice for those wanting to improve their marketing strategies, on a small budget?”

Online or digital marketing does not have to expensive. Most new clients with Bamsh Digital Marketing start with a small budget and increase this as new sales are achieved. In fact, the budget is rarely a factor. If a marketing company said that they expect to return double the money invested in advertising as profit i.e. £2 of profit for every £1 invested – what would you set your budget at? Return on investment and capacity within the business to fulfil orders in a timely manner actually determine the budget that should be invested.

If you are a SMB or SME on a limited budget, I would suggest the following is the order of priority:

  1. Get an eye-catching, visitor converting website that is fully mobile responsive
  2. Use an agency to optimise this website so it ranks well in the search engines for local searches. This is called “search engine optimisation” or SEO.
  3. If there is capacity in the business after the website is ranking or there is a need for immediate sales – consider a Google Adwords campaign. Ensure you use an experienced agency who will be able to deliver low-cost leads.

If you have absolutely zero budget there are a number of activities that could get more leads. Find and claim your businesses “Google Maps” (actually called Google My Business) and ensure that the details are correct. Add images and examples of work.

Create videos of your work, your customers and staff. This doesn’t require expensive equipment; your phone will do.  Add these videos to your website and Facebook page. They are likely to appear in the search results and will almost certainly be shared by the companies or people featured in them.

“Can you offer any advice on where to start, for those who are new to marketing?”

Firstly, use a free online tool to audit how well your current website is seen by Google. One such audit tool can be found at https://bamsh.co.uk/free-website-seo-audit-report/

Next, find a digital marketing agency. As mentioned before, it need not be expensive to buy in the expertise. The return on investment should make it a profit generating service, rather than a cost. Getting leads online is a series of time-consuming activities that generate small, but frequent improvements. Experience and expertise are the key.

Avoid any agency that talks about a “secret sauce” to get rankings. There isn’t a “secret sauce” or “silver bullet” to achieve results. There are only solid working practices. Although quick wins and early successes are achievable, the best results come from implementing consistent working practices.

Although the best results take a time to achieve, avoid SEO agencies that try and tie you into a long contract. This is an early indication that they either have little faith in the results they will achieve, or their working practices take longer than the norm. The best SEO agencies will have a contract length that holds the business partnership together for a period that will start to see results, allowing you to make a commercial decision after that based on return on investment. This would normally be a 6-month contract.

Great questions to ask a potential agency you could work with

When interviewing or just having an informal discussion with your potential service provider there are some key questions to ask.

  1. What processes will you use to accomplish the goals of the business? Why those processes?
  2. How will you report work carried out and results? How often?
  3. What involvement will you need from us?
  4. What do you do when things just aren’t working?
  5. How does Google rank results? How do you work with this?

If you do not know the answers to these questions, it doesn’t matter. It is the confidence the agency has in their answer that counts. Can they explain the processes without trying to bamboozle you with jargon? Can they show examples of doing what they say they do? It is as important to understand how they communicate the answer, rather than the answers themselves.

Lastly, the agency should show as much passion for your business as you do yourself. How interested are the goals you want to achieve? Do you feel like they are keen to help your business grow?

About the Author:

Martyn Lenthall is the founder and SEO Director of Bamsh Digital Marketing.

In 2012, from his back bedroom, he launched his first SEO company (SEO Company Bristol).  A rapidly expanding client base of small businesses, national companies and international organisations, as well as adding more diverse digital marketing products to the portfolio meant a new, more internationally recognised and all-encompassing brand was required, and so Bamsh was born.

Martyn is considered one of the UK’s leading experts on search engine optimisation.

He has 17 books published on website optimisation and lead generation for business websites.

Website and SEO consultant to multi-national brands.

Public speaker on subjects of SEO, digital marketing and lead generation for businesses.

SEO recipe

Recipe For WordPress SEO

SEO PREP:

1-Month Prep

6-Months Baking

EASY

MAKES:

Website Owners Happy

SEO Recipe Ingredients

  • URL For Brand or Services

    Choose a URL (website address) that is either your company name/brand or relates to your services and location (optional)

  • Hosting

    Fast and reliable hosting, with great customer support. Cheap hosting means a website that is slow to load.

  • WordPress

    WordPress loaded into your hosting with a theme that is fully mobile responsive (changes how it is displayed on mobile phones and tablets)

  • Pages

    A page for each service you offer. If you work in different geographical locations – a service and location page for each.

  • Images

    Clear, high quality images that instantly demonstrates the service or location the page relates to.

  • Plugins

    Add the plugins that will make your website more search engine friendly such as Yoast, caching plugin and image optimisation plugin.

  • Content / Copy

    For each page, create a list of the search terms (keywords) people are likely to use to find your website. Ensure these are, in a natural conversational way, are included in your content.

  • Call To Actions

    More for “conversion rate optimisation” than SEO, but have clear calls to action throughout each page. Make it easy for potential customers to contact you.

  • Video

    Website visitors (and Google) love videos. Create a relevant video for each page, if possible and sensible.

  • Blog

    Google loves fresh content. Blog posts will attract visitors to your website. Create a blog section on your website.

SEO Recipe Method

  1. Choose a URL that is either your brand or company name. A few years ago if you wanted to rank, you had a domain name that included the services and location i.e. www.seo-company-bristol.co.uk. Google is more brand aware, and a brand name URL has as much chance of ranking as a keyword filled one. If you work only in the UK, then choose a “.co.uk” domain name. If you work anywhere else in the world (instead of or as well as the UK), choose a “.com”. If the required domain name isn’t available, consider adding hyphens between the words, but NEVER more than two hyphens in the whole URL.
  1. Your website needs to be hosted on a server that is reliable and fast. In case of any issues, you will want the best support 24-hours a day. Broadly speaking, the more you pay for your hosting, the faster and more powerful the servers and the faster your website loads. For the balance of speed versus costs and superb support, we recommend these guys for the best WordPress hosting with brilliant support. A fast loading website is essential for good rankings and customer conversion.
Request

Free Website Audit

Our SEO audit tool will analyse your website and provide an in-depth report on how Google reads your website and also provide advice on how to improve your website so it ranks better in search engines.

  1. In your hosting cpanel, use “Softaculous” software to install WordPress. If the “In Directory” field has “wp”, remove this and leave a blank field. “Sitename” should include keywords, location and company name. For large brands, only the company/brand name. Ensure the “username” and “password” are unique (not, repeat NOT “Admin”) but also easy to remember. You will need these everytime you login to the administrative back-end of the website. Choose a theme (you can change this later) and press “install”. In a few seconds, a blank WordPress website will be installed on your hosting.
  1. Plan and layout the pages on your website and navigation menu so that it is easy for website visitors to find the specific information they require. Ideally, these will be the different services. If a service has elements that can be split then do that. For example, we offer SEO. We offer SEO services for businesses, we offer SEO training and SEO Consultancy. Although all related to SEO, they are all very different services and website visitors looking for one of those services will be looking for very different information. Creating a page for each service allows you to write specifically about that service. In addition, if you offer those services in different geographical locations, i.e. “SEO training in Bristol” and “SEO training in London”, then a page should be created for every service in each location.
  1. A picture paints a 1000 words, so the saying and song will tell you. The images on your website directly reflect your brand and company. High-quality images make it instantly apparent to the website visitor the services or location the page is referencing. Investing in the best imagery available online will repay you many times over in customer conversion. Should you ever use low-quality images on your website? There are circumstances where it would be applicable to use low-quality images. If you are trying to portray your services as very low-cost or if you are trying to portray yourself as a 1-person or trade. Also, actual images of your work, captured on a smartphone, may better explain your services than a high-quality image from say, “Shutterstock“.
  1. There is a balance to adding plugins on your website. Too many, and your website will slow down. There are some WordPress plugins that we would recommend to make the website faster, more secure and make it easier to apply great SEO techniques in a simple, easy and tech-free manner. Website speed – you will want to add a caching plugin. There is any number of free WordPress caching plugins, such as “W3 Total Cache“, although most of these need a good degree of experience to set up the plugin correctly. If you are willing to pay a small fee, but want a very fast website, without any set up at all, then the best WordPress caching plugin, in our opinion, is “Viper Cache“. For the best security for your website, we recommend “Wordfence” a free plugin that requires no set up at all. For SEO, the only plugin to recommend is “Yoast“. This free plugin is fairly easy to use (even for beginners) and the SEO benefits are tremendous.
  1. Regardless if the preference for your website is a ‘minimal’ design, you need to add content. Copy, words and content are what Google uses to identify the messages, services or products that are on a page. Ideally, your page will have at least 800 words. If your local competitor has a page with 1200 words regarding a service, then you should have 1500 or 1800 or 3000. Not just words for the sake of it though. Use a keyword finder, to find the search terms that people are using to find that service. The keyword research tool we recommend is free to use, gives you a huge amount of alternative keywords you can include and if you add a location (Country or City) it will list the websites (competitors) that rank for that search term and the relevant information that will help you to outrank them!
  1. The reason we apply SEO to a website is to gain rankings in the “natural” listings so, in turn, we get targeted traffic to our website. The reason we do this is so to get enquiries and sales. Firstly, decide what course of action you want the website visitor to take. Do you want them to buy from the website? Do you want an email enquiry, telephone lead or a visit to your premises? Ensure that the preferred action you want them to take is very visible. These are called “call to actions” (CTA) and whenever a visitor scrolls down the page, a CTA should be visible. A CTA could be a “BUY NOW” button or “Visit Our Showroom” or “Call now for the best prices”. Make it clear and easy for the customer to make contact with you. As an example, we want businesses owners to either use our free SEO Audit Report tool (CTA above), to measure their website against best SEO practices or make contact with us by phone or email (CTA below).
  1. If a picture paints a 1000 words and a video is a 100 images? You can do the maths. Some people prefer to watch a video than to read through the content. Google will make an exception on the word count of your page if it includes a video. (However, you still need enough keyword-rich content to get the message across). A simple video, between 30-60 seconds long can show off a product, have a member of staff explain a service or a customer give you a review. All build trust with the website visitor. Wherever possible and relevant – add a video to your page.
  1. A blog or latest news section is a must for a website that wants to be found in search engines. It has so many possibilities and opportunities and only takes a little thought and time. If the word count on your pages is low, a blog post can raise the average word count of your website. It allows you write and discuss issues or problems that your potential customer could be suffering, and the solutions you offer to solve them, it can be industry news and your opinion on it, which builds the authority of your brand. It can be an article on a member of staff, so customers get to know you and your team. If it is relevant to you, your customers, your industry or competitors – write a blog about it. Linking from a blog to a page about your services will also help that page rank, as well as make it easier for your customers to navigate around your website.

14 Effective SEO Tips for Beginners That Will Boost Your Web Traffic

If you run a medium-sized business or larger and are wondering what kinds of SEO strategies will net your organisation the most value, you’ll want to read this article. In it, our team discusses foundational SEO tips for beginners that will skyrocket your web traffic!

Launched a new business site?

Without efficient SEO, people won’t find it. You won’t be able to increase customers visiting your website. Your site will get forgotten and lost in the sea of websites.

That said, SEO can seem daunting. There’s a lot of information to digest and monitor over a long period. How do you start and what should you focus on?

Don’t worry, we’ve got you covered. Here are 14 essential SEO tips for beginners to get on the right track:

1. Keep Your Site Fast

The longer it takes for your site to load, the higher the chances are of visitors leaving. According to Google’s own research, you should aim for a page that takes no longer than 3 seconds to load. Any longer than that and you risk a bounce rate of 90% or higher.

It’s for this reason you should aim for a website design that is beautiful and elegant but also quick and easy to load. You can achieve this by focusing more on the text.

However, images and videos are important! Compress data like images but hopefully without ruining their quality. Use caching plugins as well to make the site even faster when appropriate.

2. Prioritise Mobile-Friendly

Did you know people use their smartphones to access the Internet more than desktop computers? The era of traditional desktops and laptops comes to an end and if you want to keep up, you have to shift your focus to the mobile crowd.

Google itself followed this trend when it released its new algorithm, favouring websites with a mobile-friendly design. This means a site that doesn’t utilise a responsive design or touch-screen friendly features will not fair well in terms of SEO. You either need a site that adjusts to the user’s platform or re-route to a mobile version of the site.

Always make it a habit to A/B test your site. Check how it performs on a desktop then test it on multiple mobile devices. This will help ensure it performs well and garners the fastest SEO results regardless of the platform people view it on.

3. Google My Business

A common mistake people make is ignoring Google My Business. Don’t follow their example and make it a habit to claim this spot as soon as possible. In many ways, Google My Business is like the yellow pages of yesteryear.

Why take time to do this?

Google My Business helps with local business SEO efforts. Filling up your Google My Business profile not only puts you on Google Maps but it also gives searchers your address, contact number, and a view on recent reviews. It will also link people to your social media pages and official website.

Another advantage is you get included in the local pack listing. If you own a cafe and someone does a search for “best cafes in London,” you can expect your business site to appear in the list of local establishments. Keep in mind that the local listing appears above the organic search results, which is why you’ll want to target a spot there.

4. Invest in Voice Search

More than 50% of searches in 2020 will rely on voice technology. This includes modern innovations like Alexa and Siri. It’s a rising trend and one that can heavily affect both local and national SEO efforts.

How can you prepare for this?

One important step is to utilise long-tail keywords. When people use voice-search, they tend to use full sentences and your keywords should target this habit. In comparison, people searching by typing tend to use short phrases that often don’t form a proper sentence with grammatical structure.

You’ll have to find a means of balancing the two different styles. You may have to dig in closer in terms of your audience and how they found your content.

5. Maintain a Consistent Blog

Some of the most common SEO tips for beginners all involve maintaining or launching a blog. “Content is king” is a popular saying and despite all the innovations and algorithm changes that Google undergoes, this saying still holds true.

A blog is a must-have. There’s no way working around this.

Having a blog ensures your site gets new content posted on a regular basis. Google loves sites that post new content because it signifies there’s activity, new things to discover, and more links that build your site’s visibility. Blogs also help educate your visitors, enhancing the user experience (UX), and it directs them to places they may want to go like a product page.

Keep in mind that blog content is where you’ll spend a lot of time on SEO. This is where you can pour time maximizing the keywords you want to use. Blog content is also what you’ll likely share on social media pages, giving it even more function.

6. Use Evergreen Content

Don’t blog about anything under the sun. Each page has to work towards the same positive goals: a higher SERP rank, more traffic, thus more conversions and profits.

One good piece of SEO advice to achieve these goals is to use evergreen content.

What is evergreen content? It’s the type of content you can share again months after you first posted it. This is the kind of content that remains relevant and timeless.

A great example of evergreen content is a blog post explaining different kinds of links. What is a backlink or an external link? Informative, educational posts will remain important regardless of the changes to Google’s algorithm.

This is useful because it means your blog posts have a higher chance of getting shared all throughout the year. Evergreen content has a higher likelihood of generating backlinks and social media mentions too.

7. Get Familiar with Google Analytics

If you haven’t used Google Analytics before, hop onto it as soon as possible. The data you can study from Google Analytics will reveal the weaknesses and strengths of your SEO efforts and web design.

From this data, you can see what time people visit your site the most or how high the bounce rates of your landing pages are. You can check which posts generate the most subscriptions or which pages people avoid the most.

Google Analytics lets you check the location of your audience, allowing you to tweak future posts to cater to that local niche. You can monitor mobile traffic behaviour and social media mentions as well.

Why is this important?

There is no such thing as easy SEO – it always requires a good amount of research and tweaking. That said, using Google Analytics cuts down most of the work for you. Using the tool visualises the source of traffic and the kind of traffic that works for your site, giving you a better chance of catering to your strengths.

8. Take Advantage of WordPress Plugins

There is a high chance your site uses WordPress as its base. As a matter of fact, 30% of today’s websites utilise WordPress and it should come as no surprise. The CMS is popular for its wide range of functions and ease-of-use.

However, you can only take full advantage of WordPress by using some of the best plugins available on the market.

Some of the most popular plugins include Yoast SEO, which helps you monitor the SEO-efficiency of your posts, and WP Smush. The latter helps you compress images without ruining their quality. This is crucial if you want to keep pages loading fast.

Other popular plugins include WP Super Cache, Google XML Sitemaps, and All in One Schema.org Rich Snippets. These all focus on speeding up your pages or helping Google index the content of your site.

Keep in mind some of these plugins are freemium tools. This means you can install and use them for free but you won’t get the most out of them until you pay for the full package.

9. Content Structure

Never post new blog content without considering how you structure it.

There are simple things to remember, like how you should break paragraphs down into shorter pieces. People don’t like looking at big blocks of text because that wall looks boring and intimidating to digest. Break it down, making it easier and quicker to read.

You can also use images or videos to add variety. Avoid using long, complex sentences too. You’re not writing a thesis paper; blog posts should be easy and fun to read while maintaining the goal of educating the reader.

There are some blog structures more successful than others. Listicles are among the most popular ways of structuring content. It lets readers know beforehand how long the content is and it builds anticipation for each new segment.

10. Always Consider UX

A common misconception about SEO is that it exists only to increase traffic.

That’s not the case. The real goal of SEO is to generate profits. Amazing SEO not only draws more traffic but it ensures that each visitor subscribes, purchases, or does some other beneficial action while in your site.

You can only achieve this high level of efficient SEO by improving user experience (UX).

Does it take one click or six clicks for a visitor to find your contact page? Do they have to backtrack through multiple pages to find the product page menu or is there a convenient drop list at the navigation panel? Does your blog post have links leading back to the top of the page or to a contact page?

All of these questions can influence the user experience. Take time to A/B split test different versions of your site and see which ones click with visitors.

11. Mix SEO with PPC

SEO is the king of the hill but this doesn’t mean you should halt a PPC campaign entirely. Instead, let your SEO and PPC efforts help each other to achieve a common goal: more traffic, more profits.

12. Break the Monotony

SEO tips for business websitesAs mentioned above, people will bounce out of your site if all they see are big walls of text. However, you can’t rely only on shorter sentences and smaller paragraphs. You need to break the monotony.

One good way is to insert images. These not only refresh the experience but they also inject a good amount of visual variety. You can keep consistent with your theme, inserting graphs, or you can simply insert an image meme for much-needed relief.

Videos are great too but don’t post long videos often. There’s the risk that visitors will leave your site and focus entirely on the video page, especially if they can watch it on YouTube. Short videos are easy to digest and they ensure the viewer goes back to the written text.

13. Don’t Go Black Hat

Whatever you do, don’t go black hat.

Don’t attempt to cheat Google by buying backlinks or using invisible keywords on your posts. Sooner or later, Google will discover these cheats and penalise you for relying on them. Not only will this lower your SERP ranking but it may blacklist your pages in the long run.

Other black hat techniques to avoid include using duplicate content, cloaking, bait-and-switch pages, and keyword stuffing. Cloaking and page swapping not only cheat Google but they also cheat your audience.

14. Hire Experts

When in doubt, hire the experts. Calling professionals to do the SEO work for you is one of the smartest decisions you can do. It allows you to focus on what you’re good at – offering your product or service – and gives the SEO team freedom to help you optimise your site and content.

It also means you don’t have to waste resources to train new employees for SEO purposes. The professionals already have the training and experience, ensuring they can get the job done quickly and for a more affordable price too.

You also don’t have to waste time studying which plugins work best for your site or which tools you have to pay license fees for. The experts already have a better list and you can rely on them to educate you regarding the ones they’ll implement on your site.

Discover More SEO Tips for Beginners!

With these 14 SEO tips for beginners, you can design your site and content to rank higher on SERP. You’ll increase traffic, engage better with your audience, and increase profits.

But why stop here?

Discover more tips and tricks by visiting us today. If you need more than that and want professional help to improve your website, don’t hesitate to contact us now. We’re available to help you achieve your online goals!

Top Website Design Bristol

Brilliant Website Design in Bristol By Bamsh Web Design

Did you know that the layout of your website has a great effect on your business profits? Your website is the medium whereby your prospects and viewers access information and make purchases. A website allows you to reach a wider market. Besides, an online site also allows you to generate a wider member and produce an excellent community with your customer base and potential customers. A good website is therefore undeniably one of the most critical investments you can make. For this reason, we focus on providing you state-of-the-art website design services to raise your online strategy. We help you pass your message the right way to the correct people and also attracting more.

For Top Website Design in Bristol call Bamsh Web Design – we pride ourselves on creating fantastic websites at great value for money.

Website Design in Bristol – Why consider us at Bamsh Web Design?

1. You can expect an extensive selection of web page design services for small, medium and big businesses. We also offer graphic design services, CMS, URL of your website sourcing, building backlinks, mobile websites, search engine optimisation (SEO) and much more.

2. Our services are affordable — low-cost web design services. Regardless of this, we never compromise on quality. We ensure that we tick each of the boxes that meet your individual requirements. We can build your business the perfect website in line with your financial budget.

3. We are prompt, reliable and convenient. We answer all queries from the clients and make website amendments with a fast turnaround time. The truth is, we work in order that we exceed your expectations. Our complete web page design and builds within the stipulated time frame.

4. Our website design services ensure your new website is fully mobile optimised. A website that is mobile friendly has high potential of tapping a substantial pool of shoppers than a non-mobile site will not. For this reason, we’ll develop a mobile-friendly website that looks perfect on phones and tablets.

5. We will build it all for you. We make certain that we utilise relevant content as well as images to get your message right for consumers. Quality content articles are the king, queen and prince for all successful websites. Search engines, like Google, heavily reward websites with relevant content and keywords.

6. We provide 24/7 customer service. Remember that your complete satisfaction is our goal. Need any help? We provide a reliable support service. Additionally, if you wish to make any adjustments to your website, we offer support services to complete these in days or even hours, not weeks.

7. We build simple and user-friendly sites. We build user-friendly websites that present the information to your potential customers in the simplest way. Excellent usability and eye-catching websites to get your business enquiries and leads.

8. We employ experienced and highly skilled web developers that will take time to understand all of your individual needs.  They are highly creative, innovative and very friendly. They’re always ready to help you.

9. We put the emphasis on unique website design that represents your brand and key sales messages.

10. You are assured of the finest quality web design services in Bristol.

Remember, that hiring our service is an investment, not just a cost. Through website design, SEO and paid advertising we look to deliver a great ROI for your investment. Enjoy jargon-free, all done for you, web design services from us.

Call us today on 0333 900 3322

The Key To Computer system Security – McAfee Anti Virus Software Discount

In the computer world today it is important to remember that at every 2nd your computer system is at threat of being infected with an ugly virus. There are many ways your computer might become contaminated from e-mail viruses to Trojans. These infections can trigger damage to your hard disk, connect themselves to your programs, or can even spread to other individuals computers from your email. It is essential to safeguard your computer from these invasions by using a good anti-virus software application.

To protect your PC, Mac, Laptop and mobile device get McAfee Antivirus at a 50% discount at
http://mcafee-anti-virus.reviews-website.com

There are many different kinds of infections that can invade your computer system some of which include viruses, worms, e-mail viruses, and Trojans. A virus can be transferred from computer system to computer by attaching itself to another program. When the program is running the virus has the ability to infect other programs or documents. Worms are a computer program that copies itself from computer to computer system through the use of computer networks. They are frequently made use of to get into security holes in software application. The latest computer intruders are e-mail viruses. An e-mail virus moves around in your e-mail messages and duplicates as it immediately sends itself to people in your address book, which in turn contaminates their computer systems in the same method. A Trojan horse attacks your computer by claiming to be a program it’s not. When you open the program, the Trojan ruined your computer system that can trigger permanent damage.



In order to secure yourself from such invasion it is extremely important to make sure your computer system is safe. Something you can do is to run a more protected operating system like UNIX that can secure your computer from standard viruses. Another alternative is to buy virus security software application if you are using an unsecured computer system. Avoiding programs from unidentified sources, disabling floppy disk booting, and seeing to it that Macro virus security is enabled, are likewise things that can further safeguard you from invasion.

The very best option for protecting your computer though, is to invest in an anti-virus program. There are many anti-virus programs like Norton anti-viruses, McAfee, and PcCillin, and some are even complimentary like Avast and AVG. Anti virus programs work by keeping patterns of virus contaminated files and compares them to the files saved on your computer. If it discovers any viruses you are immediately cued to erase the contaminated file. Make certain to up-date your anti virus software application consistently, which can be done through the Internet and most up-dates are complimentary of expense.

To protect your PC, Mac, Laptop and mobile device get McAfee Antivirus at a 50% discount at
http://mcafee-anti-virus.reviews-website.com

 

[video_traffic_x_video id=”4″]

Bristol Office

Internet House
7 Unity Street
Bristol
BS1 5HH

London Office

Marketing House
85 Great Portland Street
London
W1W 7LT

Edinburgh Office

Lothian House
101 Rose Street South Lane
Edinburgh
EH2 3JG

Bamsh Digital Marketing is the trading name of Online Web Store Ltd. Online Web Store Ltd is a company registered in England and Wales with company number 08001735

© 2020 Bamsh Digital Marketing