Picture this. A customer in Bristol picks up their phone and asks:
The answer they get might not be a list of websites anymore. Instead, they’ll see an AI-generated summary from Google’s new AI Mode, or hear a single spoken answer from Siri, Alexa, or Google Assistant. Or they’ll type the same question into ChatGPT, Claude, or Grok and get a straight response.
That answer could feature your business. Or it could feature your competitor.
Answer Engine Optimisation (AEO) is how you make sure the AI picks you.
Search isn’t about blue links anymore. It’s about being the answer.
Here’s why AEO is critical for your business:
👉 In short: AEO means more enquiries, more trust, and more revenue.
Answer Engine Optimisation (AEO) is a cutting-edge strategy designed to position your business as the most reliable and authoritative source for answers to customer queries. It’s not just about visibility—it’s about being the right answer. To achieve this, there are several key features of AEO you need to understand and implement effectively. These features work together to make your business the go-to solution in your industry.
Answer Engine Optimisation (AEO) is the next step after SEO.
AEO works across:
Instead of just optimising for search results, you’re optimising for answers.
| SEO (Search Engine Optimisation) | AEO (Answer Engine Optimisation) |
|---|---|
Gets your website into the list of results | Gets your business chosen as the answer |
Optimises for keywords | Optimises for questions |
Focuses on page rankings | Focuses on featured snippets, AI, and voice answers |
Works mainly on Google SERPs | Works across Google AI Mode, Siri, Alexa, ChatGPT, Claude, Grok |
Measures success in clicks | Measures success in answer share and leads |
Together, SEO and AEO are unstoppable. SEO makes your site healthy and visible. AEO makes you the business AI chooses.
Search used to mean typing two words into Google. Now,
customers ask:
And the answers come from:
👉 If you’re not visible there, your competitors will be.
Here’s the plain truth: Google’s AI-generated local results are a recipe made of three ingredients:
And the secret ingredient? Ongoing monthly optimisation of all three. Complete digital marketing services.
If you ignore one of these areas, you won’t be chosen. Google’s AI Mode combines all of them to decide who to feature in its answers.
👉 That’s why Bamsh delivers all three, every month.
Imagine someone asking, “Which locksmith is open near me right now?”
If your website, AEO, and GBP are all optimised, your name is the one spoken aloud or given as the answer.
The top box in Google is like prime shelf space in a supermarket. If your content is in that box, your business gets noticed first.
Schema is code that labels your answers. Think of it like sticky notes on your site that say “This is the question. This is the answer.” Without it, AI may skip you.
People don’t say “cheap plumber Bristol” — they say “Who’s the best plumber near me?” We align your content to natural speech patterns.
Well-structured FAQs mirror real customer questions. They’re gold for AEO.
Every stage of the journey — awareness, options, price, objections — needs clear answers. AEO structures content for all of them.
AI doesn’t want to recommend weak sources. Reviews, backlinks, and updated content show you’re reliable.
The questions we uncover for AEO also fuel your blogs, ads, and social media.
If customers ask questions before they buy (and they always do), AEO helps.
We uncover the exact questions your customers are asking, using data from Google, reviews, forums, and competitors.
We make sure your website is fast, mobile-friendly, and crawlable.
We build answer blocks, FAQs, pricing pages, and how-tos in plain English.
We add structured data (FAQ, HowTo, LocalBusiness, Speakable) so Google and AI know exactly what’s what.
We rewrite key answers in natural language for Siri, Alexa, and Google Assistant.
We make content sourceable and unambiguous so ChatGPT, Claude, and Grok trust and cite it.
We refine your categories, reviews, posts, and Q&A to boost your local AI chances.
We track featured snippets, AI Mode presence, voice answer share, and update everything monthly.
👉 This is where the real results come from. One-time fixes don’t cut it. Ongoing optimisation keeps you ahead.
👉 Every package includes ongoing optimisation of all three fronts:
That’s how you show up in Google’s AI results and local search.
That’s a great question — and one we hear often. The honest answer is: there isn’t a single price that works for everyone, because no two businesses or projects are the same. But let’s walk through what actually influences the cost so you know exactly what to expect.
Several variables make prices go up or down, including:
Scope of the project — a small local business needs fewer pages optimised than a national company with multiple services.
Complexity — industries with lots of competitors or strict regulations often require more detailed content and technical work.
Content requirements — if you already have well-written content, costs are lower. If we need to create everything from scratch, the investment is higher.
Technology & setup — things like schema markup, FAQ pages, Google Business Profile optimisation, and tracking tools all affect workload.
Ongoing optimisation — AEO isn’t a one-off task. Monthly updates across SEO, AEO, and Google Business Profile determine long-term visibility in AI results.
To give you a sense of the landscape:
Basic AEO services (such as answering FAQs, adding schema, and a one-off optimisation pass) often start from a few hundred pounds a month.
Comprehensive AEO + SEO + GBP optimisation packages for local businesses usually fall in the £800 to £2200 per month.
Enterprise-level or national strategies with full content creation, technical audits, and AI/voice optimisation can go significantly higher.
Most of our clients fall somewhere in the middle, depending on their goals and how competitive their market is.
We don’t hide behind “we don’t talk about pricing.” Instead, here’s the truth:
Every client’s needs are unique.
Quoting a fixed price without context could mislead you.
Some agencies publish generic packages that look cheaper upfront — but often lead to overpaying for things you don’t need, or hidden add-ons later.
We’d rather have an open conversation, understand your situation properly, and then give you a clear, tailored quote that reflects your goals.
Our approach to pricing is built around transparency and trust.
We’ll never push you into paying for services you don’t need.
We’ll always explain why certain elements are included in your plan.
We’ll give you a written proposal with clear deliverables and outcomes.
That way, you feel informed, not pressured.
Lastly, the cost will be at a level where you enjoy a substantial return on investment.
If you’d like an accurate figure tailored to your business, book a free 15-minute consultation call. In that call we’ll:
Discuss your goals and challenges,
Review where you are now (SEO, AEO, Google Business Profile),
Outline the work needed to put you in AI and voice results,
And provide a clear, no-obligation proposal.
Every day, more customers are asking questions through Google AI Mode, Siri, Alexa, ChatGPT, Claude, and Grok. Only one business is chosen as the answer.
Let’s make sure it’s you.
An answer engine returns a direct answer to a user query (e.g., Google AI Mode/Overviews, Microsoft Copilot, ChatGPT, Claude, Grok) instead of a long list of links like traditional search engines. Our AEO work helps your content become the trusted answer these AI systems select.
AEO (sometimes called Agent Engine Optimisation) structures your content so AI-powered engines and assistants can understand, cite, and present your answers. It complements SEO by focusing on concise, liftable answers, schema markup, FAQs, and conversational headings.
SEO helps your pages rank in Google Search results; AEO helps you win direct answers in AI results and voice assistants. Together they maximise visibility across the Google search engine results page (SERP), Google AI Mode/SGE, featured snippets (position zero), People Also Ask, and voice results.
Google AI Mode (previously Search Generative Experience, SGE) generates AI overviews and follow-up answers. AEO ensures your page contains clear, sourceable answers that Google can lift into those AI-generated answers, improving discovery and trust.
Yes. These AI-powered language models and assistants often summarise from the open web. Clear, well-structured pages with unique insights and strong signals (links, reviews, citations) are more likely to be referenced by ChatGPT, Claude, Grok, and Microsoft Bing AI/Copilot.
We lead with concise answer blocks, add structured data markup (FAQ/HowTo/LocalBusiness), use conversational questions in headings, and ensure pages are fast and mobile-friendly. We also align entities and local signals so AI engines trust and cite your content.
Position zero is the featured snippet above normal rankings. You win it by structuring answers clearly (definitions, steps, tables), matching user intent, and supporting it with schema. Owning position zero typically improves click-through rates and visibility.
People Also Ask surfaces common follow-up questions; well-written FAQs target these. Google’s Knowledge Graph connects entities (brands, places, services). Clear brand/entity signals and consistent data improve your chance of appearing in both.
For local queries, Google’s AI considers a blend of your website SEO, on-page AEO, and your Google Business Profile (categories, reviews, Q&A, posts). Keeping all three optimised monthly improves your odds of appearing in AI overviews and local listings.
FAQ pages mirror conversational questions and provide short, precise answers—ideal for AI/voice. With matching FAQ schema, they help answer engines and voice search assistants lift your content accurately.
We use Google Search Console to identify queries and gaps, and Google Analytics to track user engagement, search traffic, and conversion. This informs ongoing content creation and optimisation priorities.
AI Overviews (Google AI Mode) are generated summaries. You appear by providing definitive answer blocks, credible citations, helpful visuals/tables, and up-to-date information. Regular updates prevent content from going stale.
NLP helps AI understand user behaviour and conversational intent. When your headings and answers mirror how people speak, engines better match your page to user queries.
It’s the combination of content strategy (clear answers), structured data (schema), page experience (speed/mobile), and entity/local signals so AI-driven search engines confidently choose your content.
Yes. Featured snippets and rich results typically increase click-through rates and visibility, which drives more qualified organic traffic—especially when your answer is clear and useful.
Zero-click searches provide answers on the SERP. Winning the cited answer builds brand awareness and trust even before the click—and often increases clicks from users ready to engage.
Fresh, accurate content creation keeps you relevant for new queries, improves user engagement, and signals to AI models that your page is current—reducing the risk of stale answers.
No. LLMs change search behaviour, but you still need strong SEO, AEO, and a joined-up digital marketing strategy (content marketing, local SEO, link building, email, paid social) for sustained growth.
We combine local SEO on your site (services + locations), answer-first content, and Google Business Profile optimisation (categories, reviews, posts). Consistent NAP data and monthly updates are essential.
Yes. Structured data clarifies your Q&A and how-to content so voice recognition technology and assistants can select and speak accurate answers.
ChatGPT Search style experiences summarise the web. Optimising with clear answers, citations, and trusted sources increases the chance of being referenced and linked, driving qualified users to your site.
Review key pages at least quarterly. Update facts, pricing guidance, process steps, and FAQs. AI systems value fresh answers, and regular updates help sustain rankings and conversions.
All three matter. AEO aims to increase visibility (AI/snippets), raise click-through rates, and—most importantly—drive conversions from high-intent users. We report in plain English with monthly actions.
No. Sensitivity, regulation, and query intent vary. That’s why we tailor content strategy, examples, and FAQs to your sector—so AI models find your answers safe, accurate and useful.
Yes. Microsoft Bing AI/Copilot and Google’s evolving assistants influence user journeys across devices. AEO gives you multi-engine coverage so you’re present wherever customers ask questions.
We use AEO insights (top questions, objections, comparisons) to fuel content marketing, ads, email, and social. That consistency improves user experience, brand trust, and outcomes across channels.
We will make it easy to find your services and get more visitors to your company website for more search terms
We will convert the increased business website visitors to enquiries and paying customers
Our services are fully managed. Regular reports and update calls means you can get on with running your business
We already had an established business but wanted to build our web presence to gain new customers. With all these things they take time, but we were confident we were in safe hands. Martyn, who is a wizard in his field, and the team who are absolutely brilliant.
We are now seeing the results and are extremely pleased with how things are going.
