Is your business
showing up
on Google?
If your customers are searching for what you offer and your business isn’t appearing on page one of Google, those customers are finding your competitors instead. That’s exactly what SEO fixes.
What is SEO
and why does
your business need it?
SEO — search engine optimisation — is the process of improving your website so that Google shows it on page one when someone searches for what your business offers.
When a potential customer types “accountant in Bristol” or “plumber near me” or “best digital marketing agency UK” into Google, Google decides which websites to show — and in what order. That decision is based on hundreds of signals: how relevant your content is, how fast your site loads, how many reputable websites link to yours, how well your site is structured, and much more.
SEO is the work of improving all of those signals so Google ranks your site above your competitors. Done well, it means the right customers find your business first — without you paying for every click.
Unlike paid advertising, which stops the moment you stop paying, SEO builds long-term visibility that compounds over time. The longer it runs, the stronger it gets.
Most businesses benefit from both working together. See Google Ads →
SEO explained
without the jargon
Martyn Lenthall started Bamsh in 2012 after 10 years in commercial sales at Yellow Pages and a year studying web development at Filton College. He’s been explaining SEO in plain English to business owners ever since — and this is what he says to every new client.
What SEO actually
looks like in practice
Here’s a real example from a real client — a chartered accountancy firm. These are their actual Google Analytics figures.
Before starting with Bamsh, this firm had a website that looked professional but wasn’t generating meaningful enquiries from Google. Within one quarter of starting SEO, organic search traffic had nearly doubled — and enquiries from that traffic increased by more than half. Here’s what the data actually shows.
Google Analytics: organic search performance — 7 April to 5 July 2024 vs 7 July to 4 October 2024
What your SEO
service covers
Every Bamsh SEO campaign includes all of the following — done 100% in-house by the Bamsh team. Nothing is outsourced.
Also included at no extra cost: Google Business Profile management, AEO (answer engine optimisation) structuring so your content gets cited by AI tools like ChatGPT, and a free SEO audit before anything starts.
See full pricingWhich of these
sounds familiar?
SEO is the right investment for your business if any of these situations describe where you are right now.
“My competitors show up on Google. I don’t.”
Your website exists, you’ve invested in it, but when you search for what your business offers, you’re nowhere to be found. Your competitors are picking up the enquiries that should be yours.
“I’m spending on Google Ads but want to reduce that cost long-term.”
Paid advertising works, but you’re paying for every click. SEO builds an organic presence that generates enquiries without a cost-per-click — reducing your dependence on ad spend over time.
“My website gets some visitors but not enough enquiries.”
You’re getting some traffic but it’s not the right traffic — people who are genuinely looking for what you offer and are ready to make contact. Better SEO targeting fixes that.
“I want to grow my business without constantly increasing my ad budget.”
Scaling paid advertising means scaling spend. SEO compounds — the investment you make today keeps working for months and years, without the cost going up proportionally.
“I want to be found when AI tools like ChatGPT answer questions about my industry.”
This is AEO — answer engine optimisation — and it’s included in every Bamsh SEO service. As AI-generated answers become more common in search, being cited by those tools matters as much as ranking in traditional results. Learn about AEO →
“I’ve tried SEO before and didn’t see results.”
This is one of the most common conversations at Bamsh. Usually the previous SEO wasn’t genuinely strategic, wasn’t properly reported, or wasn’t given enough time. A free audit will show you exactly what happened and what a different approach would look like.
How Bamsh SEO
actually works
What happens after you start, in the order it happens — with honest timescales.
Bamsh won’t work
with your competitors
Most agencies will work with as many businesses in the same sector as will pay them. We don’t. If your competitor is already a Bamsh client, we’ll tell you upfront. If they’re not, there’s a slot available — but once it’s taken, it’s taken.
Find out where your website stands today
A free SEO audit will show you exactly what’s holding your rankings back and what a realistic SEO strategy would achieve for your business. No pitch, no pressure.
Questions about
SEO answered
The questions business owners ask most often before starting SEO — answered honestly, including the ones most agencies gloss over.