Pay Per Click (PPC)

You do not want to ‘experiment’ or test and evaluate any potential PPC agency. You want a company with a proven track record in managing PPC campaigns. We only work with Google Premier Partners. A prestigious status which only is given to the best PPC agencies, based on the quality of results they are achieving for their customers, their experience of managing large advertising budgets and their dedication to continuous improvement.

Getting potential customers to your website is only the start of the process. People compare prices, get numerous quotes or decide to buy at a later date. They have shown an interest in your product or services and left your website without buying. Whatever the reason a buyer leaves your website you need to track and target them until they make a purchase. Remarketing is an ideal way of targeting these high-opportunity website visitors. Attention-grabbing banners, with engaging messages are displayed to your website visitors as they journey around the internet. Ensuring that your business is only remarketed to people who have shown an interest in your products or services, coupled with displaying the remarketing on relevant websites, drives higher conversions at a lower cost per lead. Display advertising is used to drive awareness of a brand, product or service launch or offer. Your ideal target audience is targeted on relevant websites driving huge volumes of traffic, at a very low cost per click, to your information. Gmail targeting is a relatively new, yet very effective way of targeting the customers for your market sector. If any of your competitors send a quote or information to a potential customer we can target that customer with your banners, right inside their Gmail (or Google mail) account. Allowing the potential to take a customer and revenue straight from the competition. Bamsh have has these approaches in their armoury to drive customers to your business.

Google may be the most used search engine around the world, but other routes to your potential customers are viable and successful. Bing has 10% of the market share in the UK and even more in the US. However small the opportunity, Bing advertising can be a fantastic way of reaching your potential audience. Usually, there is less competition in the market and the “cost per click” on Bing can be considerably less than on Google meaning you get sales and revenue at a great ‘cost per lead’. Although we are renowned for our Google Adwords management services, we are also “Bing Partners” and manage a substantial number of campaigns on the Microsoft platform.

Unlike the majority of  PPC management companies, we have clear and precise costs for our pay per click management services. We have low-cost, one-off set-up fees to create and implement the campaigns and dependent on the budget being spent on the campaigns, we have a set management fee as a percentage of spend. All agreed prior to launching the campaigns. This allows you to understand, budget for, and manage the advertising budget effectively.

Creating and launching your pay per click campaign is where most PPC agencies start and end their involvement. Really successful campaigns need constant evaluation and improvement to ensure that leads are being generated at costs that make sense to your business model. Many different factors can have an effect the cost per click for your adverts meaning that you have to react quickly to ensure you are managing costs or seizing opportunities. As an example, a competitor may decide to be aggressive with their bidding to try and improve their positioning, within a few minutes you need to decide whether the impact on your campaign is viable for your marketing strategy and acquisition costs. On the flip side of the coin, a competitor may reduce their cost per click or run out of budget meaning the market is wide open to gain customers at a lower cost. At best, most agencies will analyse and amend campaigns based on data from 24 hours ago. At Digital PPC we utilise the best “bid management systems” to check, analyse the market and adjust campaigns every 30 minutes. Ensuring that your campaigns do not chase leads at costs that do not make sense and that you make the most of every opportunity when your competitors drop out of the race.

Relevant data, meaningful conversations and joined up thinking are what set effective PPC campaign management companies apart from the run-of-the-mill agencies.