SEO Training – Who Is It For?
Building a beautiful looking website is something a good ‘Web Designer’ or ‘Website Builder’ can achieve. Building a website that ranks well in search engines, like Google, so that it can be found on page 1 is a different skill set entirely.
Over 90% of UK internet searches are started using the Google search engine. Recent studies show that being in the top half of page one will get a ‘click-through rate’ (people visiting your website from the results page) of over 35%. You can, of course, get a website to the top of Google by buying AdWords or ‘pay per click’ advertising.
This can be complicated and requires in-depth knowledge, or can also be a costly exercise. Also, only 6% of click-throughs from the first page of Google are to these adverts. A well-positioned website in the ‘natural listings’ will enjoy click-throughs to the website over many months, if not years. In other words getting visits to your website is all about “being top of Google” and so you want the websites you build for your customers to be as far up on the 1st page as possible.
Our training courses are suitable for individuals or group who are looking for training to get your website in front of all their potential customers. The training is also suitable for Corporate Website Managers or Marketing teams responsible for driving traffic to the website.
If you have a need to review and improve your business’s website or would benefit from individual training our SEO Consultancy Service may be more appropriate for your requirements.