Effective Google Remarketing Strategies for Increased Conversions
Retargeting & Remarketing – Powerful Tools To Increase Conversion Rates
Read below the full information on how to re-target website visitors and how powerful this can be for your business to increase the conversion rate of the visitors of your website to paying customers.
We offer re-targeting and re-marketing through:
Push notifications to their computer – with follow up sequenced messages to continue to target them if they have, or have not, clicked on a previous message.
Facebook – push notifications (with follow up sequences), Facebook videos and Facebook advertisements
Google – Google Adwords or PPC, display advertising and YouTube advertising
As well as well planned and implemented sequential messaging to funnel customers through to a purchase – we offer instant messaging which is hugely powerful at promoting offers and discounts.
We offer a one-time set-up fee followed by low-cost monthly subscriptions to send as many messages and notifications as you like.
Call today and start driving up sales in your business.
Re-targeting Website Visitors To Increase Conversions
As a business owner you spend a lot of time promoting your business and your website. You may spend money on advertising with Google, search engine optimisation and social media marketing – to get potential customers to your website. If you have made that investment in time and money – make the most of it and re-target your website visitors to massively increase the conversions of website visitors to paying customers.
Types of Website Visitors
If you spend any time analysing the Google Analytics for your website you will know that it holds a lot of information regarding the interaction of website visitors with your website. It has the number of visitors, how many sessions (or how many times the number of visitors visited your website), how many pages they viewed, how long they stayed on your website and much more. However, you can categorise your visitors into two groups:
Types of Website Visitors – Bouncers
“Bouncers” are people that visit your website and either leave straight away or stay on that one page and do not visit any other pages on your website. In essence they visited your website and “bounced” off. Google measures this and provides a percentage in your analytics as a “bounce rate”. This highlights to Google how relevant your website was to the search entered in to the search bar. The lower the bounce rate the better and if your bounce rate is above 40%, then your website is not attracting visitors for the correct search terms.
Depending on your business and how your website is structured can impact your bounce rate. If you are a taxi company and people land on your websites home page, there isn’t really much research to consider before making a decision to call you. Most website visitors will see the telephone number on the home page and make the call. This would count as a ‘bounce’. So a “no research required” business is likely to have a higher bounce rate.
If you are a business where customers are likely to make a considered purchase i.e. car dealer, cosmetic surgeon then you would expect website visitors to view more than one page on your website and hence not “bounce”.
Although almost always a good sign, a very low bounce rate can also be an indication that your website needs attention. If your bounce rate indicates that nearly every visitor visits more than one page – can they easily find the information they were looking for or did they have to hunt around your website for the information?
Types of Website Visitors – Voyeurs
Voyeurs are people that tend to read a lot of information on a business or product before making a decision to contact or not contact you. They will often view numerous pages before making their decision. Although they will be positively impacting your bounce rate, they can still be detrimental to how Google views your website. If Google sees that they visited 5 pages of your website and then did not make contact, or even worse, left your website and went to a competitors website – this indicates to Google your website is not as relevant to the search term.
Re-targeting Website Visitors
Regardless if the visitors to your website found what they were looking for on the first page they landed or they viewed multiple pages – on average only 2% of website visitors will interact with your business in making contact or visiting a store. 98% will leave your website and you have likely lost them as a potential customer.
Re-targeting is the process of advertising to the 98% who visited your website and didn’t buy.
Why Re-target Website Visitors?
Consider the journey the customer took to get to your website.
1. They had a need for a product or service
2. They spent time searching Google for a supplier
3. They found your website by using search terms relevant to your products or services
4. They read your information on your website
5. Then they left your website
Why did they leave? On a positive note they may have made a decision to visit you and buy the product. They may have made the decision to telephone you about your services.
However, they could have decided that your prices were to high, they may not have been ready to buy that product or service at that time or perhaps they didn’t have the confidence to buy from you as they haven’t heard of your company before or haven’t seen your brand around the internet.
You spent good time and money to get them in front of your information and re-targeting them allows you to offer discount (if appropriate), put your product or services in front of them time and time again, catching them when they are ready to buy and also builds confidence in your brand as they start to see your company, services and products advertised wherever they look on the internet.
How to Re-target Website Visitors
Re-target to their Computer
When you are at your laptop you will often get messages appear at the bottom right-hand corner of your screen. These are normally notifications from your computer or installed software needs updating or can be latest offers.
These are notifications that get your attention.
Once a person has visited your website we can re-target them with messages that appear as notifications at the bottom right-hand corner.
This is called “push notifications” and is the latest development in website re-targeting as is hugely powerful in re-marketing to potential customers. The power to re-target them whilst at their computer.
Re-target to Facebook
There are a number of methods for promoting your business, products or services on Facebook.
Push Notifications – if you use Facebook either now and again or multiple times a day you will normally check your notifications (the icon in the blue bar at the top). If a notification arrives whilst in Facebook the notification is announced with a “dong” that gets your attention. Once a person has visited your website you can ‘push’ notifications to their Facebook with messages and offers about your business – time and time again.
Video – Facebook videos are the most cost effective way of promoting your brand. Putting a video about your business, products or services in the timeline of someone who has already shown an interest in your offerings.
Adverts – putting adverts in a persons newsfeed is less effective than video as it is a static image and text. It is extremely less effective than push notifications which allow you to message the person directly in an area of Facebook where there is very little competition. However, if your adverts are ‘laser targeted’ to a product the website visitor has shown an interest in, they can be effective.
Re-target with Google
Although highly competitive, and unless managed correctly can be an expensive lead generation tool, Google advertising through Google Adwords, pay per click (PPC) and Google Display is an effective method of attracting customers and re-targeting them.
Google Adwords or PPC – allows you to set the search terms (keywords) you target and the cost per click you are willing to pay. The position of your advert in the Google search results depends on the quality of your advert(s), the page the advert clicks through to and the amount you have bid on the keyword. Get these correct and you can drive huge amounts of traffic to your website. This creates a list of potential customers that Google then re-target with your adverts.
Google Display Network – adverts that are predominately image based. These adverts are then placed on relevant websites around the internet and prestigious websites that have huge traffic. To work effectively they should be bold and give the person a reason to leave that website and re-visit yours i.e an offer. They are very effective of reminding previous website visitors of your products or services and increasing visibility of your brand.
Getting traffic to your website can be easy – converting that traffic to paying customers is a skilled and time-consuming task. Re-targeting allows you to capitalise on the hard work and increase conversion of website visitors to sales.
If only 2% of your website traffic makes a purchase – what could it do for your business if that was double to 4% or increased to 20%. What if for every website visitor you could sell to them twice and achieve a 200% conversion rate?
For more information on re-targeting the visitors to your website telephone today on 0333 900 3322.
We will make it easy to find your services and get more visitors to your company website for more search terms
Be Chosen
We will convert the increased business website visitors to enquiries and paying customers
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Our services are fully managed. Regular reports and update calls means you can get on with running your business
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We already had an established business but wanted to build our web presence to gain new customers. With all these things they take time, but we were confident we were in safe hands. Martyn, who is a wizard in his field, and the team who are absolutely brilliant.
We are now seeing the results and are extremely pleased with how things are going.
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Frequently Asked Questions
Do retargeting ads work?
Retargeting ads are effective in re-engaging potential customers who have previously visited your website. By consistently displaying targeted ads, they increase brand recognition and can significantly improve conversion rates, ultimately leading to higher sales.
How to do retargeting?
Retargeting involves displaying targeted ads to users who have previously visited your website. To do this, utilize platforms like Google Ads and Facebook Ads, set up tracking pixels, segment your audience based on behavior, and create tailored advertisements to re-engage them.
Is Google Display Network worth it?
The value of the Google Display Network lies in its ability to reach a vast audience across various websites, allowing businesses to effectively retarget potential customers, enhance brand visibility, and increase conversions through targeted advertising.
How Google remarketing works?
Google remarketing works by serving targeted ads to users who have previously visited your website, allowing them to see relevant advertisements across Google Display Network and other platforms, helping to recapture their interest and encourage conversions.
How to do retargeting ads on Google?
Retargeting ads on Google can be done by setting up a Google Ads account, creating a remarketing list of past visitors, and then designing targeted ads that will be displayed to users across the Google Display Network.
Can you retarget with Google ads?
Retargeting with Google Ads is possible and effective. It allows you to display ads to users who have previously visited your website, helping to re-engage potential customers and increase conversion rates.
How to retarget on Google?
Retargeting on Google involves using Google Ads to re-engage visitors who have previously interacted with your website. Set up remarketing lists, create targeted ads, and choose display or search networks to effectively reach and convert these potential customers.
How does retargeting work?
Retargeting works by tracking website visitors who do not make a purchase, using cookies to display targeted ads to them across various platforms. This keeps your brand visible, encouraging them to return and complete their transaction.
Does retargeting work?
Retargeting is effective. It allows businesses to reconnect with website visitors, increasing brand visibility and boosting conversion rates by reminding potential customers about products or services they previously showed interest in.
How retargeting works?
Retargeting works by displaying targeted ads to users who have previously visited your website, reminding them of your products or services and encouraging them to return and make a purchase. This strategy helps increase brand visibility and conversion rates.
How to retarget Google ads?
Retargeting Google ads involves using remarketing lists to reach users who previously visited your website. Set up conversion tracking, create remarketing campaigns in Google Ads, and use ads tailored to user behavior to effectively engage them again.
Does retargeting still work?
Retargeting continues to be an effective strategy. It helps keep your brand in front of potential customers who have already shown interest, thereby increasing the likelihood of conversion as they familiarize themselves with your offerings.
Do Google Display ads work?
Google Display ads are effective tools for increasing brand visibility and driving targeted traffic to your website. When well-executed, they can engage users, boost conversions, and enhance your overall advertising strategy.
How does Google retargeting ads work?
Google retargeting ads work by tracking users who visit your website and then displaying targeted ads to them as they browse other sites in the Google Display Network. This approach keeps your brand visible and encourages users to return and complete their purchase.
How does Google remarketing work?
Google remarketing works by placing a tracking cookie on visitors' browsers who have previously interacted with your website, allowing you to display targeted ads across Google's network to remind them of your products or services as they browse other sites.
Are Google Display ads effective?
Google Display ads are effective as they help increase brand visibility and engagement by reaching potential customers across various websites. With targeted placements, they can successfully re-engage visitors, driving higher conversion rates.
What is the success rate of retargeting ads?
The success rate of retargeting ads is generally high, with click-through rates averaging around 0.7% to 1% and conversion rates frequently surpassing 2%, effectively re-engaging potential customers who have previously shown interest in your products or services.
How can I improve my retargeting strategy?
Improving your retargeting strategy involves creating highly targeted ads based on user behavior, utilizing sequential messaging, and offering personalized discounts or incentives to re-engage past visitors and guide them through the purchasing process.
What platforms support Google retargeting campaigns?
The platforms that support Google retargeting campaigns include Google Search, Google Display Network, and YouTube. These platforms allow businesses to re-engage potential customers who have previously interacted with their websites or ads.
Are there best practices for Google remarketing?
The best practices for Google remarketing include creating targeted audience segments, utilizing engaging ad creatives, setting frequency caps to avoid oversaturation, and regularly analyzing performance metrics to refine your strategies for optimal results.
How do I measure retargeting ad effectiveness?
Measuring retargeting ad effectiveness involves analyzing metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Tracking these indicators will help you assess how well your retargeting campaigns are performing.
What audience targeting options are available?
Audience targeting options available include demographic targeting, behavioral targeting based on past interactions, retargeting website visitors, and lookalike audiences that resemble your existing customer base. These strategies optimize your reach and engagement effectively.
What is the cost of Google retargeting?
The cost of Google retargeting varies based on factors such as your bid, target audience, and advertising goals. Typically, businesses pay on a pay-per-click (PPC) basis, influencing the overall budget.
How frequently should retargeting ads be shown?
The frequency of showing retargeting ads should strike a balance; ideally, ads should be displayed multiple times across a few weeks to reinforce brand awareness without overwhelming potential customers, ensuring they remain engaged and encouraged to convert.
Can retargeting ads drive sales effectively?
Retargeting ads can effectively drive sales by re-engaging visitors who previously showed interest in your products or services, reminding them of their potential purchase and increasing brand visibility, ultimately leading to higher conversion rates.
What types of retargeting ads exist?
The types of retargeting ads include standard display ads, dynamic retargeting ads that show specific products viewed, social media ads on platforms like Facebook, and search ads that follow users across the web based on their previous interactions.
How can I optimise Google Display ads?
Optimizing Google Display ads involves refining your targeting, creating compelling visuals, utilizing A/B testing for ads, adjusting your bidding strategy, and monitoring performance metrics to enhance engagement and conversion rates.
What mistakes to avoid in retargeting?
Common mistakes to avoid in retargeting include failing to segment your audience, overwhelming users with too many ads, and neglecting ad frequency capping. Ensure your ads are relevant, targeted, and spaced appropriately to maintain user engagement without annoyance.
How to create a retargeting audience?
Creating a retargeting audience involves identifying and segmenting users who have previously interacted with your website or app, then using platforms like Google Ads or Facebook Ads to target them with specific ads based on their actions.
What metrics indicate retargeting success?
Metrics that indicate retargeting success include click-through rates (CTR), conversion rates, return on ad spend (ROAS), and decrease in bounce rates. Monitoring these metrics helps assess the effectiveness of retargeting campaigns in engaging potential customers.
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Benefits of Google Remarketing
One of the main benefits of Google Remarketing is the ability to re-target website visitors who have already shown interest in your products or services. By showing targeted ads to these visitors as they browse the internet, you can increase the chances of converting them into paying customers.
Another benefit is the ability to build brand awareness and trust. By consistently showing your ads to website visitors, you can reinforce your brand message and make your company more familiar to potential customers. This can help to increase brand loyalty and encourage repeat business.
When you are at your laptop you will often get messages appear at the bottom right-hand corner of your screen. These are normally notifications from your computer or installed software needs updating or can be latest offers.
