Expert SEO direction
for businesses that
do their own work
Bamsh manages SEO for over 500 clients. Some businesses don’t need someone to manage it for them — they need an expert to tell them what to prioritise, what’s wrong, and how to approach the strategy. That’s what SEO consultancy is.
What is SEO consultancy
and how does it differ
from managed SEO?
SEO consultancy and managed SEO are different products that suit different businesses. The distinction matters because choosing the wrong one either means paying for expertise you don’t use, or expecting results from a service that requires your team to do the work.
In managed SEO, Bamsh handles everything — strategy, implementation, content, technical fixes, reporting. The client focuses on running their business. This suits businesses that don’t have in-house resource or prefer to outsource entirely.
In SEO consultancy, Bamsh provides the strategic direction, analysis, and expert input — and the client’s team implements the recommendations. This suits businesses that have the internal capability to do the work but need an expert to identify the right priorities, audit what’s already been done, or provide ongoing strategic direction.
A simple test: if you have someone in your business whose job it is to implement SEO improvements, and what’s missing is expert guidance on what to implement and why — consultancy is the right choice. If that person doesn’t exist, managed SEO is the better fit.
Who is SEO consultancy
right for?
SEO consultancy is a specific solution for specific situations. If one of these three describes your business, it’s worth a conversation.
The team is capable and the work is being done — but rankings aren’t moving, or they’re moving in the wrong direction. An independent expert review identifies what’s being prioritised correctly and what needs to change — without the disruption of switching to an agency and losing control of implementation.
A Google algorithm update, a site migration, a technical error, or simply poor SEO work from a previous agency — all of these can cause ranking drops. A Bamsh audit identifies the cause, assesses what was done previously, and produces a clear recovery plan — with no conflict of interest in the analysis.
Some websites are too large or complex for a standard managed SEO service to handle appropriately. Consultancy provides strategic input at the right level — advising on site architecture, internal linking strategy, content prioritisation, and how to approach SEO across multiple locations or product lines — while the client’s team handles implementation.
Consultancy formats
and pricing
Consultancy is structured around what the business needs — not a fixed package. Three formats, each with a different scope, structure, and price.
A comprehensive forensic review of the website — technical SEO, on-page analysis, content gaps, backlink profile, competitor benchmarking — delivered as a detailed written recommendations document with priorities ranked by impact. A standalone deliverable. No obligation to use Bamsh for implementation. Not the same as the free diagnostic overview offered to businesses considering managed SEO.
Bamsh comes to your business for a full day — working directly with your marketing team, reviewing your website and strategy in real time, identifying priorities, and providing expert direction to the people who will be implementing the work. Better than a report alone because the team leaves with clarity, not just a document. Multiple days available for larger or more complex requirements.
A regular monthly engagement — strategy sessions, performance reviews, priority direction, and async Q&A — providing ongoing expert input into an in-house SEO operation. Right for businesses whose team is consistently implementing SEO work and needs expert strategic oversight rather than a one-off engagement. Can also be combined with a one-off audit as the starting point.
The free audit vs
the full paid audit —
what’s the difference?
Bamsh offers two very different types of audit. Understanding the difference before enquiring will save everyone time.
A diagnostic overview identifying the main issues affecting a website’s search visibility. Offered to businesses considering Bamsh managed SEO as a starting point for that conversation.
This is not a standalone deliverable. It is the beginning of a conversation about managed SEO — not a complete audit that a business can take away and implement independently.
A comprehensive forensic review of the website — covering every element that affects search visibility — delivered as a detailed written document with all findings and a prioritised implementation plan.
This is a complete standalone deliverable. A business can take it away and use it to direct their in-house SEO implementation with no further involvement from Bamsh unless they choose otherwise.
What clients say about
working with Bamsh
“We already had an established business but wanted to build our web presence to gain new customers. With all these things they take time, but we were confident we were in safe hands. Martyn, who is a wizard in his field, and the team who are absolutely brilliant. We are now seeing the results and are extremely pleased with how things are going.”
National Manufacturer — Bamsh client
Consultancy, managed SEO,
or training?
Bamsh offers three ways to work on SEO. Here’s a plain-English guide to which one fits which situation.
Not sure which format is right?
A free 15-minute call will identify the right consultancy format for your situation — or confirm that managed SEO or training is the better fit. No pressure, no commitment.
SEO consultancy
questions answered
The questions asked most before commissioning SEO consultancy — answered honestly, including the ones about how it differs from other Bamsh services.