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Social Media Advertising Bristol | Facebook, Instagram & LinkedIn Ads | Bamsh
Paid social media advertising — Facebook, Instagram & LinkedIn

Are your social
media ads actually
generating leads?

Your customers are on Facebook, Instagram, and LinkedIn every day. The question isn’t whether they’re there — it’s whether your business is showing up in front of them with the right message, at the right time, with the right budget behind it.

Book a free 15-min call Get a cost estimate
£1.60CPM achieved
£0.47Cost per click
£400From /month
4.9★173 reviews
Understanding paid social advertising

Paid social vs organic
— what’s the difference?

There are two fundamentally different ways to use social media for your business — and they’re often confused. Getting this distinction right is the most important thing before investing in social media marketing.

Paid social advertising involves running targeted ad campaigns on Facebook, Instagram, or LinkedIn — paying to reach specific audiences you define by location, demographics, interests, and behaviour. You control the budget, the targeting, the message, and the objective. You can reach people who have never heard of your business. Results are measurable from day one.

Organic social media management involves creating and posting regular content to your social profiles without paid promotion — growing an audience over time through consistent posting, engagement, and content quality. It builds community but reaches a declining organic audience as platforms increasingly prioritise paid content.

Bamsh’s paid social advertising service starts from £400/month per platform. Organic social media management is a separate service priced on request — because the cost depends on content creation requirements, posting frequency, and number of platforms.

This page is about paid social advertising — if you want to discuss organic content management, book a free call and we can discuss your requirements.

Paid social vs organic — how they compare
Paid social
Reaches targeted audiences immediately — including people who have never heard of you
Organic
Reaches your existing followers — declining reach as platforms prioritise paid content
Paid social
Results measurable from day one — clicks, leads, sales tracked precisely
Organic
Results build slowly over months or years of consistent posting
Paid social
Budget controlled — you set exactly how much you spend and on which audiences
Organic
Time investment — requires consistent content creation and community management
Paid social
From £400/mo management + ad spend direct to Meta or LinkedIn
Organic
Priced on request — depends on content, frequency, and platforms
Most businesses benefit from both — paid ads for immediate reach and measurable leads, organic content to build community and credibility over time.
Real results — not made up numbers

What Bamsh paid social
advertising delivers

Two real campaigns. Real numbers. No invented statistics.

Lighting Company
Facebook & Instagram — Leads campaign
£0.47
Cost per link click
291
Website visits generated
£137
Total ad spend
2,623
Total campaign actions

A lighting products company running Facebook and Instagram ads generated 291 website visits for a total spend of £137 — a cost per click of £0.47. The UK average cost per click on Facebook and Instagram is typically £0.80 to £1.50, making this roughly half to a third of the average market rate. Total campaign actions including reactions, saves, shares, and follows reached 2,623.

Why it matters: At £0.47 per click, this business was driving qualified traffic to its products at a fraction of what most competitors pay. The 45 Instagram follows and 5 Facebook page likes generated as a by-product also contribute to organic reach over time.
Children’s Day Nursery
Facebook — Brand awareness & reach campaign
£1.60
CPM (cost per 1,000 reached)
13,253
Unique people reached
£21.20
Total ad spend
19,817
Total impressions

A Bristol children’s day nursery running a local brand awareness campaign reached 13,253 unique local parents for just £21.20 — a CPM of £1.60. The UK Facebook average CPM is typically £5 to £10, making this three to six times more cost-efficient than the market average. The campaign generated 22 website visits in its first two days.

Why it matters: At £1.60 per thousand people reached, local brand awareness at meaningful scale becomes highly accessible. A budget of £200/month at this CPM would reach over 125,000 local impressions — keeping the nursery consistently visible to local parents actively looking for childcare.
Which platform is right for your business?

Facebook, Instagram
or LinkedIn?

Each platform reaches different audiences with different intent. The right choice depends on your business, your customers, and your goal.

Facebook Ads
Best for: local businesses, consumer services, events, B2C

The largest social advertising platform with the most sophisticated targeting available. Facebook’s audience covers all demographics and its interest, behaviour, and location targeting is unmatched. Particularly strong for local businesses wanting to reach people within a specific radius — trades, restaurants, retailers, nurseries, gyms, and salons.

Typical UK CPM£5–£10
Typical UK CPC£0.80–£1.50
Management feeFrom £400/mo
Instagram Ads
Best for: visual products, lifestyle brands, younger audiences, e-commerce

Run through the same Meta Ads Manager as Facebook, Instagram is the dominant platform for visual products, lifestyle brands, and businesses targeting 18–44 year olds. Stories, Reels, and feed ads all perform strongly. Managed alongside Facebook campaigns with a single management fee — running across both platforms simultaneously is the recommended approach for most consumer businesses.

Typical UK CPM£6–£12
Typical UK CPC£0.70–£1.40
Management feeFrom £400/mo
LinkedIn Ads
Best for: B2B businesses, professional services, recruitment, high-value services

The only platform that allows targeting by job title, industry, company size, seniority, and professional skills. LinkedIn has a significantly higher cost per click than Facebook or Instagram — but for B2B businesses targeting decision makers, the lead quality justifies the higher cost. A solicitor, accountant, or software company targeting finance directors in specific industries will find LinkedIn the most cost-effective route to those prospects.

Typical UK CPM£20–£50
Typical UK CPC£5–£15
Management feeFrom £400/mo

Not sure which platform is right for your business? A free 15-minute call will give you an honest recommendation based on your sector, audience, and goals — before you commit to anything. Book a free call →

What are you trying to achieve?

Four types of paid social
campaign — and when to use each

Social advertising platforms optimise your campaigns based on your chosen objective. The right objective is critical — choosing the wrong one wastes budget and delivers the wrong results.

Brand awareness & reach

Optimised to show your ads to as many relevant people as possible at the lowest cost per thousand impressions. Best for: new businesses building local recognition, events and open days, seasonal promotions, and local service businesses wanting consistent visibility. Measured in CPM and reach.

CPM from £1.60 achieved by Bamsh

Traffic & website visits

Optimised to drive clicks through to your website or landing page. Best for: e-commerce businesses, service businesses with strong landing pages, content promotion, and businesses wanting to grow website traffic from a specific audience. Measured in cost per click (CPC).

£0.47 CPC achieved by Bamsh

Lead generation

Optimised to collect contact details from interested prospects — either via a form within the social platform itself (instant forms) or via a click to a landing page with a contact form. Best for: service businesses wanting enquiries, professional services, B2B companies, and businesses offering consultations or quotes.

Measured in cost per lead

Conversions & sales

Optimised to drive specific actions on your website — purchases, form completions, calls. Requires the Meta Pixel or equivalent tracking to be properly installed on your website. Best for: e-commerce businesses, online bookings, and any business with a clear conversion point on their website.

Measured in cost per conversion & ROAS
Everything included — nothing extra

What Bamsh paid social
management covers

Every Bamsh paid social advertising engagement covers all of the following — done continuously, not as a one-off setup.

Audience research & targeting strategy Identifying the right audiences by location, demographics, interests, and behaviour before any budget is spent — ensuring your ads reach the people most likely to become customers.
Campaign setup & structure Full campaign architecture — campaign objectives, ad sets, audience segmentation, placement selection, and budget allocation — structured to generate data and optimise effectively from launch.
Ad copywriting & creative guidance Compelling ad copy for headlines and descriptions. Creative direction and feedback on images or video provided by you — or guidance on what creative to commission for best performance.
Bid management & budget optimisation Continuous monitoring and adjustment of bids, budgets, and audience allocations to maximise return on ad spend within your budget.
A/B testing Systematic testing of different audiences, ad formats, copy variations, and creative to continuously improve performance — the difference between a campaign that stagnates and one that improves month on month.
Pixel & conversion tracking Meta Pixel installation and conversion event setup — so every form submission, call, or purchase is attributed to the specific ad that generated it. Without this, you’re running blind.
Remarketing audiences Building and targeting custom audiences of people who have visited your website, engaged with your social profiles, or watched your video content — typically the highest-converting audience segment available.
Monthly plain-English report A clear monthly report covering reach, impressions, clicks, conversions, cost per result, and what was adjusted — written to be understood by a business owner, not a paid media specialist.
Transparent pricing — no hidden fees

How much does social
media advertising
cost?

Two separate costs — the management fee paid to Bamsh, and your ad spend paid directly to Meta or LinkedIn. Understanding this distinction is essential before starting with any social media agency.

Paid social advertising management
Facebook & Instagram Ads

Management fee covering campaign strategy, setup, audience targeting, ad copywriting, creative guidance, bid management, A/B testing, pixel tracking, remarketing, and monthly reporting. Ad spend is paid directly to Meta — never through Bamsh.

Management fee from £400 /month per platform — exc. VAT
Book a free call
Paid social advertising management
LinkedIn Ads

Management fee covering the same full service as Facebook/Instagram — with LinkedIn-specific audience strategy targeting by job title, industry, company size, and seniority. Ad spend is paid directly to LinkedIn — never through Bamsh. LinkedIn requires a higher minimum ad spend than Meta.

Management fee from £400 /month — exc. VAT
Book a free call
Separate service
Organic social media management

Creating and managing regular content for your social media profiles — posting, community management, and engagement — is a separate service from paid advertising. It is priced on request because the cost depends on who is creating the content, how many posts per week, and which platforms are being managed. Book a free call to discuss your requirements →

Your ad spend goes directly to Meta or LinkedIn — never through Bamsh Your Facebook, Instagram, and LinkedIn ad budgets are paid directly into your advertising accounts, which you own and have full visibility of. They never pass through Bamsh. A minimum ad spend of £300–£500/month on Facebook or Instagram is recommended to generate enough data to optimise. LinkedIn requires a higher minimum due to its higher cost per click — typically £500–£1,000/month minimum to be effective.

Which platform is right for your business?

A free 15-minute call will give you an honest recommendation on platform, objective, budget, and realistic outcomes — before you commit to anything.

Book a free 15-min call Try the cost estimator
Your questions answered

Social media
advertising
questions answered

The questions business owners ask most before starting with paid social advertising — answered honestly.

Paid social advertising involves running targeted ad campaigns — paying to reach specific audiences you define. You reach people who have never heard of your business, results are measurable from day one, and the budget is fully controlled. Organic social media management involves posting regular content to your profiles without paid promotion — growing an audience over time through consistent content. Bamsh’s paid social service starts from £400/month per platform. Organic management is priced on request depending on content requirements.
Facebook advertising has two separate costs: the management fee paid to Bamsh (from £400/month) and your ad spend paid directly to Meta. A minimum ad spend of £300–£500/month is recommended. Brand awareness campaigns can achieve a CPM of £1.60–£5 for well-targeted campaigns — Bamsh recently achieved a CPM of £1.60, reaching 13,253 people for just £21.20. Click-based campaigns typically achieve £0.47–£1.50 per click depending on the audience and sector.
CPM stands for cost per mille — the cost to reach 1,000 people with your ads. It is the primary metric for brand awareness and reach campaigns. The UK Facebook average CPM is typically £5 to £10. A CPM below £3 is considered strong performance. Bamsh recently achieved a CPM of £1.60 for a local brand awareness campaign — meaning 13,000 people were reached for just over £21 in ad spend.
The UK average cost per click on Facebook and Instagram is typically £0.80 to £1.50 depending on industry, audience, and ad format. A cost per click below £0.50 represents strong performance. Bamsh recently achieved a cost per click of £0.47 for a product-based client campaign — generating 291 website visits for a total spend of £137.
Facebook and Instagram are most effective for consumer-facing businesses — retail, hospitality, local services, health and wellness, events. LinkedIn is most effective for B2B businesses targeting professionals by job title, industry, or company size — recruitment, professional services, software, training. LinkedIn costs significantly more per click but reaches a higher-intent professional audience. A free 15-minute call will identify which platform is most likely to generate results for your specific business.
Boosted posts are a simplified form of Facebook advertising created from your Facebook page — quick to set up but with very limited targeting, objective, and optimisation options. Proper Facebook Ads, managed through Facebook Ads Manager, give full control over campaign objective, audience targeting, ad format, placement, bid strategy, and performance optimisation. For businesses serious about generating leads or sales from social media, Ads Manager campaigns significantly outperform boosted posts in almost every case.
Directly to Meta. Your Facebook and Instagram ad spend is paid directly into your Meta Ads account, which you own and have full visibility of at all times. It never passes through Bamsh. The same applies to LinkedIn. Bamsh only invoices for the management fee — there is complete transparency over every penny of ad spend.
Paid social advertising can generate results within days of launch. However, Facebook and Instagram campaigns go through a learning phase (typically the first 7 to 14 days) where Meta’s algorithm gathers data on which audiences and placements perform best. Performance typically improves significantly after the learning phase ends. Most campaigns start generating meaningful data within the first two weeks and are refined continuously based on that data.
Brand awareness campaigns are optimised to show your ads to as many relevant people as possible at the lowest cost per thousand impressions — best for building recognition in a local area or target market. Lead generation campaigns are optimised to drive specific actions — website visits, form submissions, calls, purchases — and are measured on cost per lead or cost per sale. The right objective depends on your business goal and stage. A new business typically needs awareness first; an established business with a known brand typically benefits more from conversion-focused campaigns.
Yes — organic social media management is available as a separate service. It is priced on request because the cost depends on who is creating the content, how many posts per week, and how many platforms are being managed. Book a free call to discuss your requirements and get a tailored quote.
Ready to start?

Find out which social media
platform is right for you

A free 15-minute call will give you an honest platform recommendation, realistic budget guidance, and a clear picture of what paid social advertising could deliver for your specific business — before you commit to anything.

Book your free 15-min call Try the cost estimator

Prefer to call? 0333 900 3322  ·  team@bamsh.co.uk

Online Appointments
Cost Calculator
0300 999 3322